Administración de Empresas

Permanent URI for this collectionhttps://repositorio.uniagustiniana.edu.co/handle/123456789/27

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Propuesta para optimizar la gestión administrativa de la microempresa Toom Boom
Pedraza Morales Luisa Valentina; Lopez Rodriguez Campo Elias
The purpose of the research was to improve the administrative management of the microenterprise Toom Boom Logística y Eventos through the design of procedures focused on better coordinating and controlling its functional areas. The research was conducted after identifying weaknesses related to strategic planning, internal organization, process formalization, and administrative control systems, which affect operational performance and business competitiveness. The study was carried out using a qualitative and descriptive approach, employing document analysis and case study as the main methods. This made it possible to thoroughly examine the organizational operations of the microenterprise. It was observed that many administrative processes are carried out empirically and without established procedures, which creates difficulties in coordinating tasks, making decisions, and controlling the organization. Based on these findings, recommendations were made to optimize processes, improve internal organization, and strengthen administrative control. Finally, it is concluded that strengthening administrative management is essential to enhance productivity, competitiveness, and sustainability in microenterprises within the logistics and events sector.
Optimización de la gestión comercial mediante el mejoramiento de la caracterización del proceso en Consultores e Interventores Técnicos S.A.S. de Bogotá D.C. - Optimizing Commercial Management by Improving Process Characterization at Consultores e Interventores Técnicos S.A.S., Bogotá, D.C.
Latorre Arboleda Sergio
This project is aimed at optimizing commercial management through the updating and enhancement of the commercial process characterization at Consultores e Interventores Técnicos S.A.S. The proposal seeks to strengthen the organization and integration of the department’s activities by establishing a clear definition of responsibilities, workflows, and interaction points among the company’s different functional areas. Furthermore, it contributes to the strengthening of internal control mechanisms, the efficient monitoring of operational activities, and the achievement of the organization’s strategic objectives.
Gestión de cortes de obra y recaudo de cartera por concepto de cantidades reales ejecutadas en los proyectos de la empresa Luis Ancelmo Rodríguez y Cía. S.A.S - Management of work cuts and collection of portfolio for actual amounts executed in the projects of the company Luis Ancelmo Rodríguez y Cía. S.A.S
Luna-Galván, Laura Vanessa; Vargas-Sánchez, Mónica Marcela
This report describes the development of the professional internship in the contractor company Luis Ancelmo Rodríguez y Cía. S.A.S; This organization is part of the construction sector and focuses on the development of infrastructure, urban planning and civil works projects. The professional internship aimed to optimize the administrative monitoring and control of the management process in work cuts and portfolio collection within the administrative area of the work, through the design and implementation of administrative monitoring tools in work cuts for executed or additional activities and an activity indicator focused on evaluating the performance of the portfolio collection cycle. The development of the internship was guided by the combination of qualitative and quantitative approaches, which made it possible to identify the current situation of the process of execution and administration of work contracts. Likewise, a descriptive methodology was used complemented by fieldwork and direct observation as a fundamental technique in the collection and analysis of information. At the beginning of the internship, the process of execution of work contracts at fixed unit prices was surveyed, identifying the existing weaknesses related to the request for documentation and legalization of work cuts for additional and portfolio collection. According to the results obtained, formats were designed and implemented to promote the timely legalization of the progress made and an activity indicator to optimize the monitoring and administrative control of the management process in work cuts, evaluation of the collection cycle, percentage of execution and invoicing. Finally, in this professional internship, the objectives set and the process of execution and management of the work were improved.
Estrategia comercial para incrementar la compra de cupones en vuelos nacionales Avianca
Niño-Robayo, Natalia Andrea; Rodríguez-Santana, Carlos Andrés
The undergraduate thesis “Commercial Strategy to Increase the Purchase of Coupons for Avianca Domestic Flights” focuses on designing commercial and marketing actions aimed at increasing the sale of coupons for domestic flights. The study analyzes customer needs, market opportunities, and proposes promotion, loyalty, and purchasing experience improvement strategies to strengthen the airline’s competitiveness and increase its revenue.
Propuesta para un plan estrategico de digitalizacion financiera de la empresa Tecphone SAS/Proposal for a strategic plan for the financial digitization of the company Tecphone SAS
Paula Andrea Rodriguez Restrepo; Luz Alejandra Rodriguez Restrepo; Jennifer Alejandra Caro Ramirez
Digital transformation has become essential for improving the efficiency of financial processes within organizations. This research aimed to diagnose the level of financial digitization in a company, identify gaps, and propose a strategic plan for its strengthening. A survey was administered to 49 employees from different departments, analyzing aspects such as the use of digital tools, process automation, systems integration, and training in financial technologies. The results showed that, although there is widespread use of platforms such as ERP and Power BI, shortcomings persist in automation, interdepartmental integration, and the use of financial analytics. A lack of clear protocols in some areas and insufficient training in data protection were also identified. Based on these findings, a three-phase plan was designed: adoption of basic tools, integration of financial systems, and application of analytics for decision-making. The study concludes that proper digitization can reduce operational times, improve information accuracy, and strengthen strategic decision-making. This proposal seeks to contribute to the digital transformation of the finance department and can be adapted to other companies in the same sector.
Mejora del Proceso de Seguimiento de Actividades del Personal Técnico en el 1 Departamento de Facilities & Property de SGS Colombia Holding S.A.S. Ubicado en Bogotá D.C
Calcetero-Rueda, Juan Augusto; Castaneda-Blanco, Carlos Julio
This document presents a comprehensive proposal to optimize the technical monitoring process of SGS Sutherland's Facilities Department through the planned implementation of a digital workflow: data capture with Microsoft Forms, consolidation in template.xlsx, bulk upload to iSmart, automations with Power Automate, repository in SharePoint/OneDrive, and visualization in Power BI. The proposed action plan includes diagnostics, design of standardized forms, configuration of automated workflows, acquisition of essential equipment (tablets), training for technical staff, and creation of an operating manual.
Diseño de un plan de bienestar para contratistas basado en un diagnóstico participativo: Una propuesta viable para la Secretaría de Educación de Mosquera, Cundinamarca 2025
Morales-Ubaque, Daniel Steven; Rodríguez, Carlos Andrés
This research presents the design of a comprehensive well-being plan for contractors of the Secretariat of Education of Mosquera, based on a participatory diagnostic approach that integrates both quantitative and qualitative methods. Surveys administered to 82 contractors and semi-structured interviews with institutional leaders revealed key perceptions regarding organizational climate, motivation, recognition, availability of resources and institutional communication. Findings show significant gaps in feedback, leadership support, recognition, participation, and working conditions, all of which negatively affect motivation, organizational climate, and overall well-being. Based on these results, a multi-dimensional well-being plan was developed, incorporating physical, emotional, social, professional, and recognition components. The plan aligns with national public sector regulations and the existing Teacher Well-being Plan, ensuring a legally viable and budget-efficient proposal. The study contributes a replicable model for public entities that rely heavily on service contractors and seek to improve job satisfaction, institutional belonging, and workforce stability.
Plan de Mejora en el Servicio al Cliente en el Restaurante el Potrero
Montes-Velasco, María Fernanda; Rodríguez-Santana, Carlos Andrés
The purpose of this work is to design and implement a plan to improve the customer service of the restaurant El Potrero Gourmet, located in the town of Chapinero in Bogotá. This establishment is characterized by offering typical Colombian food in a cozy and traditional atmosphere, but has identified some shortcomings in customer service that require a structured intervention. Customer service represents a decisive factor in the consumer's perception of value. In the gastronomic sector, where experience influences as much as the quality of the product, providing timely, warm and standardized attention is essential for loyalty and competitive positioning. In this context, this work proposes a concrete proposal that is based on contemporary administrative and strategic theories, as well as recent studies on quality management in tourist and urban restaurants. To this end, a diagnosis was developed based on customer surveys and employee interviews, critical points of the attention process were identified and specific actions were formulated that include the training of human talent, the implementation of service protocols and the use of technological tools for monitoring and loyalty.
Aplicación, diseño del proceso y seguimiento de pedidos e indicadores del laboratorio Químico en la compañía Protela S.A.
Rendon-Jaramillo, Yuly Marcela; Castañeda-Blanco, Carlos Julio
This work was carried out at Protela S.A. and its primary objective was to design an improvement plan focused on order fulfillment management. It began with an analysis of the different process variables used in the chemical laboratory (lack of follow-up, poor order entry, variation changes, late order entry by production planning to the chemical laboratory). To highlight the above variables, tools such as interviews (see Annex 2) and document analysis, including DOFA, were used to identify the causes directly from the process itself, opportunities for improvement, and feasible actions. These breaches generate a loss of 2,000,000 million pesos for the company, averaged from January to the cut-off date of October 2025, thus affecting the company's budget and, in turn, generating a loss of credibility among customers. This not only affects Protela S.A., but also affects the customer and their final products. They require raw materials to begin manufacturing and, in turn, to launch collections that reach end users. This improvement plan will reduce the number of orders that fail to meet specifications for various reasons, such as new colors in the reference, changes in raw materials (variants), different shades, among others. In one way or another, we are automating a large part of the process, as the information will be more accurate and online to achieve the company's goal
Economía del comportamiento: investigación y práctica en la gestión de recursos humanos
Urueña-Bonilla, Angela Elena; Ardila-Franco, Richard Gustavo
The main objective of this work is to analyze behavioral economics in the context of human resources management. Using a bibliographic approach and a systematic literature review methodology, we provided a description of the characteristics of behavioral economics, cited some authors who have contributed to this discipline, as well as their most important theories and supporting foundations. Finally, we assessed the level of research and application that behavioral economics has had in the field of human resources management. The results demonstrated that behavioral economics is a valuable tool for managing intellectual capital, significantly enhancing employee performance and well-being, thereby promoting sustainability and the achievement of organizational objectives. Despite the increasing application of behavioral economics in both public and private organizations, (especially concerning nudges), there is a need for further research in this area and the utilization of measures based on behavioral economics to assess behavior and performance in the workplace.
Uso de la billetera digital como estrategia de inclusión financiera en la micro y pequeñas empresas en la ciudad de Bogotá para el periodo 2015 – 2022
Reyes-Riveros, Juan Sebastian; Riaño, Carlos Fernando
The incorporation of financial technology and access to banking services through mobile applications and online platforms offer an unprecedented opportunity to expand financial inclusion by reaching more people who are excluded in the traditional banking system. In this work, a documentary investigation was carried out with the purpose of evaluating the relevance of the use of the digital wallet as a financial inclusion strategy in micro and small businesses in the city of Bogotá for the period 2015 2022, determining that these financial tools have have been vital for small and micro businesses to have been integrated into the financial inclusion process and thus improving the security of their assets, the service provided to their clients, leaving aside traditional accounting for digital systems that allow the evaluation of at a glance the state of finances in the desired period, in this way micro and small businesses obtain grater financial and accounting control.
Desarrollo de modelo de stock de inventarios para los repuestos más solicitados en la empresa Clean Water Technology Colombia SAS en la ciudad de Bogotá.
Palacios-Mahecha, Nicolás Felipe; Muñoz-Guana, Raúl Armando
The objective of the professional internship is the development of an inventory stock model for the most requested spare parts in the company CLEAN WATER TECHNOLOGY COLOMBIA SAS, in order to perform a prediagnosis to help prevent and counteract the problems faced by the purchasing area in the area of spare parts, since the delivery times stipulated in the promise of value to customers are not met. In order to comply with this improvement plan, we must begin by analyzing the main problems in order to propose solutions and strategies to help the purchasing area, since this is where the internship will be developed. The main problem that is evident is that there is not enough stock of spare parts, so the delivery times to customers nationwide takes some time, thus generating nonconformities and dissatisfaction. Having clear the theories of inventory management, inventory control theory and organization, we can move towards them to meet the objectives stipulated in the purchasing area. Performing an analysis of the rotation of goods, financial and a SARO matrix, allows us to highlight the opportunities, strengths, weaknesses and threats that the purchasing area presents, and also to see the purchasing capacity that the company has to acquire a quantity of spare parts to keep in stock.
Propuesta para la consolidación de la participación en el mercado a través del marketing digital - un estudio de caso en D’ela Beauty.
Martinez-Morales, Daniela; Alfonso-Caro, Sergio Alejandro; Lopez-Rodriguez, Campo Elias
Market share is currently very important for companies, because by tracking it, a good indication is achieved in their marketing strategies or actions linked to strategic planning, which allows to know whether or not these alternatives are having an effect. Taking into account the above, and to address it, we seek to generate a conceptual approach to digital marketing and market share, identifying strategies related to them to design a solid proposal for the business idea D'ela Beauty. For this study, these are valuable and powerful tools to boost business, because, in addition to working in a different way, it is possible to have more precision and control of the results, thanks to the various tools of analysis and information from the web. Thus, this study through a documentary analysis, extracts tools, ideas, innovations and concepts worked around the time on digital marketing strategies applied to companies in a satisfactory way, to group them in a relevant proposal towards the consolidation of market share through digital marketing of the business idea D'ela Beauty.
Mejoramiento del proceso de alistamiento y despacho de mercancías en Coldepósitos Logística Zona Franca Bogotá
Suarez-Sotomontes, Magaly; Vanegas-Moreno, Carlos Ferley
The purpose of this internship project is the approach of solutions for the current problem presented by the company Coldepósitos Logística SAS during the process of enlistment and dispatch of merchandise in the Storage and Logistics area, which was identified through the development of an internal and external diagnosis. Therefore, the problem question arises, how can the process of preparing and dispatching merchandise be improved in the Storage and Logistics area at Coldepósitos Logística SAS? From there, two solutions are proposed, the first is the implementation of picking through the scanning of the barcode that each product brings and scheduling upload and download appointments from an online schedule that would be handled on the company's website. The improvement proposals are not yet implemented, since they require approval from the management of the company and of course the endorsement of the university. However, the project has been reported and presented to the supervisors, coordinators and the logistics director, with the improvements that the company would have if it decides to apply these strategies.
Plan de Direccionamiento Estratégico en la Empresa de Empanadas y Pasteles A y C, Orientado al Fortalecimiento y Posicionamiento en el Mercado.
Santamaria-Martinez, Oscar Eliecer; Toro-Rubiano, Blanca Elizabeth
The project is based on carrying out a strategic direction plan for the Empanadas y Pasteles A y C company, with the purpose of correcting the deficit of the organization and being able to focus on strengthening, positioning and permanence in the market. The company Empanadas y Pasteles A y C was founded on July 14, 2009, in the city of Bogotá DC, it has an experience of more than thirteen years in the food industry sector, its economic function is the manufacture, sale and distribution pies and cakes; through various studies it was possible to identify the current state of the organization; As a result, it was found that it is an organization in a comfort zone because it does not have an adequate address, generating low returns and risk of the existence of the organization. It was proposed to implement an improvement proposal allowing the company to provide a solution to its situation, related to strategic direction, especially in the market area of the Empanadas y Pasteles A and C company, which is where the problem is especially concentrated, also established management indicators to measure the progress of the improvement proposal.
Plan de mejoramiento del departamento de recursos humanos de la empresa Geopav Ltda.
Estupiñan-Verdugo, Yesica Natalia; Benavides-Ortiz, Diana Janeth
This degree work focuses on generating the proposed improvement plan for the department of human resources for the company Geopav Ltda. To carry it out in the first instance, conducted surveys and interviews with company personnel in order to thoroughly determine which factors affect to a greater extent the operation of Geopav Ltda. After the tabulation of the results, the identification of the problem was carried out, which in this case lies in the current operation of the human resources department; hand in hand with management theories of human talent, the improvement plan was formulated, which consists of hiring a person with specialized knowledge in the management of the company's human talent and in the design of the function's manual to be fulfilled by the person who aspires to the position and is hired. Additionally, the cost estimate for the implementation of the improvement, the cost-benefit ratio for the company. Finally the conclusions obtained and recommendations to be followed by the company once the plan is implemented.
Plan estratégico orientado al desarrollo de proyectos de construcción de A+C
Rondón- Arias, Julián Guillermo; Rodriguez-Santana, Carlos Andres
The objective of the internship was to establish a series of guidelines such as processes, head count, leadership in the organization, which allow the company to change its economic activity, i.e., to go from making repairs or maintenance to being a VIS construction company, based on the agile methodology, which seeks to carry out the project with monitoring and evaluation. All this was achieved from a joint work with the general manager, where points such as the writing of processes, the writing of functions by position, an organizational chart that seeks to give responsibility to those responsible, continuous training of employees were established; a more organized internal structure was achieved that led in the last half of 2020, to complete the first stage of transformation to a construction company.
Manual de funciones para los empleados directos e indirectos de la organización Coyote Trade SAS
Monroy-Osorno, Anderson Camilo; Mora-Cruz, Jaime Manuel
Coyote Trade SAS is a Colombian company in charge of the importation and commercialization of mobile phones at a national level, with a wide variety of smartphones and tablets, which are positioned in the market of mobile telephony as one of the leading suppliers of Technology Commerce in Colombia. Through an initial diagnostic, it was searched from what already exists in the company to contribute to the improvement for the organization and fulfill the expectations that the high management proposes, solving the problematics presented by its directives and giving continuity to the consecution of the objectives. By the improvement proposal presented in this project, it was created a Function Manual, this important instrument is addressed to the intern and extern employees of the organization based on the different existing charges in the company. It also contributes to the development and advance of its process in the management of human resources.
Diseño de la Estructura organizacional para la empresa Plomería y Acabados Gutiérrez
Gutierrez-Florian, Laura Camila; Díaz-Hernández, Luis Carlos
The purpose of this project is to design the organizational structure of the company Plumbing and Finishing Gutiérrez, which consists of carrying out a preliminary diagnosis of the current state of the company, taking into account the divisions by departments and the interactions of the internal stakeholders of the company. organization, this will analyze how they manage the basic concepts of an organizational structure and functionality within the company, with tools such as surveys, interviews, and direct observations. A conceptualization will be made with different sources such as books, articles, web pages among others, based on an investigation that allows to analyze the competitiveness of the company in the sector and how the applicability of these concepts in the real plane will contribute to the internal growth of the same , in order to carry out the design of the organizational structure within the company such as policies, manuals of functions and procedures, organization chart, hierarchy, mission and vision among others. The elaboration of the organizational structure of the company contributes to the benefit of this in order to clearly establish the roles, responsibilities and functions of each area and processes that the organization performs, reaching the fulfillment of objectives efficiently.
Propuesta de mejora para el modelo actual del servicio al cliente de la empresa GASTROMEDICS
Rodríguez-García, Nicolás; Torres-Acuña, Olga Lucia
The main objective of this document is to present an improvement proposal for the current customer service model of the GASTROMEDICS Company. In order to comply with this proposal, an exploratory research was proposed, used to study problems that are not clearly defined, thus allowing the analysis of a context from data expressed in both qualitative and quantitative terms, which will complement the results obtained in In the surveys carried out to internal and external clients in the period of October in weeks 1 and 2 of 2020, this collection instrument was applied to the members of the company (assistants, specialists and legal representative) since they are involved directly in the customer service process due to the functions of the position that they carry out in the entity. Likewise, it was carried out to users who received the service in the same period. Once the variables that have a negative influence have been identified and analyzed, the planning of the corresponding strategies will begin, in an attempt to effectively address current problems.

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