Repositorio Institucional UniAgustiniana
El Repositorio Institucional de la UniAgustiniana administra, preserva y difunde en OPEN ACCESS los documentos académicos de la institución: tesis, trabajos finales de graduación, libros, artículos, resultados de investigación, trabajos docentes, etc. Actualmente está indexado en varios recolectores mundiales de metadatos OAI-PMH que incrementan su visibilidad y permiten la consulta y citación de sus contenidos en todo el planeta, garantizando de este modo el acceso ilimitado y continuo a nuestra producción académica/universitaria.
Recent Submissions
Factores que inciden en el alto nivel de rotación en cargos operativos de selección en la compañía Servicios Temporales Adecco Colombia en el periodo 2025
Nicol Estefani Gomez Leon; Yenny Lorena Clavijo Neira; Martha Isabel Castro Briñez
This research explores reference information regarding the turnover rate at Adecco in the
positions of General Services Assistant and Food Service Assistant. July 2025 marked a trend in
turnover rates, reaching 90% and impacting the number of employees linked to the organization.
It can be noted that since this month, the number of employees has decreased significantly and
contracts are becoming fewer and fewer compared to the number of resignations per month.
Therefore, a focus group of employees who resigned this month is being sought to conduct exit
interviews in order to establish the main reasons and thus guide the action plan.
Propuesta de Plan de Marketing Estratégico para Fluequitec Ltda: Una herramienta para fortalecer la gestión comercial y el posicionamiento digital en el sector de combustibles.
De León-Murcia, Erik Jhosed; Larrarte-Castañeda, Patricia
This paper presents the design of a Strategic Marketing Plan for Fluequitec Ltda., a Colombian company with over 40 years of experience in the import, sale, and maintenance of liquid and gas dispensers. The company faces limitations in its commercial growth due to the lack of an operational marketing department and its reliance on word-of-mouth marketing as its primary customer acquisition channel. The research aims to design a proposal that formally activates the marketing department, strengthens the sales department, and consolidates the company's technical and digital positioning. The proposal was developed in three phases: strategic diagnosis using matrices, strategic design of the marketing department, and design of a control system and budget projection. The results demonstrate that the company's primary need is not increased sales but rather the formalization of its marketing structure, which is financially viable. This study provides empirical evidence on the applicability of strategic marketing in B2B technical SMEs.
Desarrollo de un modelo de plan de calidad para una empresa de interventoría en infraestructura vial/ Development of a quality plan model for a road infrastructure oversight company
Luz Angela del Pilar Ortiz Hernández; Laura Díaz Ospina
This work originates from the need of a road infrastructure supervision and consulting company, where the preparation of quality plans for its projects is carried out in a non-standardized manner. Due to the diversity in project scope, contractual requirements, client types, and technical demands, each team develops its own plan, generating differences in structure, longer preparation times, and noncompliance with quality requirements. This situation also impacts the increase in costs associated with poor quality and the inefficient use of human resources dedicated to the preparation of quality plans. In this context, the objective of this applied emphasis work is to design a standardized quality plan model that is aligned with the organization’s quality management system and with the requirements of ISO 9001:2015. For its development, an analysis of the current situation was carried out through document review, observation, and comparison with regulatory requirements, which made it possible to identify gaps.
As a result, a quality plan model is presented, accompanied by tools such as checklists, diagnostic matrices, and requirement matrices that facilitate its implementation. This model is intended for all company projects to use and adapt according to each case, in order to optimize time, improve process coherence, and strengthen compliance with quality requirements.
Tendencias Digitales: Verticalidad y Microrrelatos en el Formato Audiovisual Actual (2019–2024)
Robert Nicolás González Chaves; Alberth Gustavo Rivadeneira Correa; Diego Alexander Herrera Romero; Johnnier Aristizábal
This research addresses digital trends and micro-stories in the current audiovisual format during the period 2019–2024, with emphasis on the evolution of the internet up to the present day. The objective is to understand how this development gave rise to social media now an essential part of global social communication and to the narrative and aesthetic particularities that emerged within these platforms.
In the analysis of the problem, it was necessary to mention the origin of the internet, the emergence of social media, and the formats created through their interfaces, together with the types of videos present on these platforms and the birth of the vertical format, which generates new narratives for users and consumers within the virtual network.
After analyzing the evolution of each of these formats, it was possible to connect how the internet expanded its platforms to provide a more personalized experience for both creators and consumers. Finally, the consolidation of the vertical format encouraged audiovisual creators to reinvent the way content is produced for different social media platforms, innovating storytelling methods in just a few seconds, which gave rise to micro-storytelling.
Building Rapport, una construcción pedagógica para la transformación lingüística (EFL)
Matoma Sanchez Daniel Felipe; Yecid Francisco Blanco Duarte
The main research objective is to analyze how the construction of the relational bond
influences linguistic production, transforming the classroom into an affective and
assertive communicative environment. The study seeks to understand the role that
building rapport plays at the American School Way (ASW) in fostering meaningful
learning in the context of teaching and learning English as a second language.