Repositorio Institucional UniAgustiniana
El Repositorio Institucional de la UniAgustiniana administra, preserva y difunde en OPEN ACCESS los documentos académicos de la institución: tesis, trabajos finales de graduación, libros, artículos, resultados de investigación, trabajos docentes, etc. Actualmente está indexado en varios recolectores mundiales de metadatos OAI-PMH que incrementan su visibilidad y permiten la consulta y citación de sus contenidos en todo el planeta, garantizando de este modo el acceso ilimitado y continuo a nuestra producción académica/universitaria.
Recent Submissions
Disrupción competitiva en el mercado de plataformas digitales de transporte en Bogotá durante el periodo 2024 -2025
Karen Julieth Melo Camacho; Gerson Manuel Anduquia Rodriguez
This technical report analyzes the phenomenon of competitive disruption generated by
the entry of national and international applications into the urban transportation app market in
Bogotá, Colombia, from the perspective of strategic marketing management. It seeks to
understand how intensive market-entry strategies based on competitive pricing, service
diversification, and alliances with traditional actors transform the market structure and affect
both the sustainability of established platforms and the other actors that are part of this
ecosystem.
Through research instruments, the report examines the implications of this phenomenon
for market share and consumer perception, with the aim of providing a comprehensive
understanding of the challenges and opportunities organizations face in response to the
emergence of new digital models in a highly competitive environment and under ambiguous
regulation.
Análisis competitivo del comercio cosmético-industrial colombiano en la Alianza del Pacífico
Kevin Steven Rojas García; Cristian Felipe Franco Gómez; Santiago Suam Quintero; Andrea Carolina Redondo Méndez; EDITORIAL UNIAGUSTINIANA
El presente capítulo busca identificar el tipo de comercio (intraindustrial o
interindustrial) que tuvo Colombia con respecto a los países miembros de la
Alianza del Pacífico (México, Chile y Perú) en los años 2010 a 2017. Lo anterior posibilitó exponer la pregunta a la cual aspira dar respuesta: ¿Qué tipo de
comercio existió en el sector cosmético, subsector maquillaje (preparaciones
para el maquillaje de ojos) colombiano en el marco de la Alianza del Pacífico
durante los años 2010 a 2017? Se desarrolló un estudio al sector cosmético
colombiano con el objetivo de saber cómo fueron las tendencias, después se
identificaron las empresas más destacadas para reconocer sus niveles de exportaciones e importaciones, con el fin de establecer la balanza comercial,
para después, utilizar el índice Grubel_Lloyd (IGL) y determinar el tipo de
comercio que hubo entre Colombia y la Alianza del Pacifico para el producto
y periodo de tiempo estudiado. El tipo de comercio que generó Colombia con
los países miembros de la Alianza del Pacífico gracias al IGL en los años 2010
a 2017, fue de carácter intraindustrial, con un IGL igual a 0,38. El suceso que
acercó el comercio hacia lo interindustrial fueron los resultados obtenidos por
el IGL entre Colombia y Chile, en donde se destacan los años 2010, 2013 y
2014, donde no hubo importaciones a nuestro país, dando como resultado 0
en el IGL.
El cacao: oportunidad productiva y comercial en el escenario del posconflicto colombiano
CATHERINE VALENCIA GONZÁLEZ; EDITORIAL UNIAGUSTINIANA
With the signing of the peace agreement in Colombia, the government’s efforts move from reform to
the implementation of multiple programs and projects that consolidate long-term opportunities for
the victims of the armed conflict. In this scenario, the
strengthening of the agricultural sector and diversification of the export portfolio are expanded in order to encourage territorial development.
Considering this situation, this study analyzes the
behavior in the production and foreign trade of
Colombian cocoa, allowing the reader to identify the
comparative advantage of this product through the
Index Revealed Comparative Advantage (rca Index)
proposed by Vollrath. Finally, the analysis identifies the comparative advantage, the prioritization
zones by departments for the restitution of illicit
crops according to the productive conditions and
the countries with the greatest potential for importing cocoa
Desarrollo de un Metaverso inclusivo para la integración de aplicaciones de realidad virtual en el área de programación para la accesibilidad al conocimiento en la Uniagustiniana.
CubillosBuitrago-LauraValentina; HernandezGarzon-HeidyVanessa; SeguraRuiz-MarthaYaneth
The main objective of this work is to develop an Inclusive Metaverse that integrates virtual reality applications to foster inclusion and interaction between students with and without hearing impairments in the Software Development Technology program at Uniagustiniana. This virtual environment, created in Unity, seeks to promote educational equity through immersive, collaborative experiences adapted to the diverse learning needs of students, thus facilitating the understanding of various types of content.
The proposed metaverse includes interactive portals, a multiplayer system, avatar customization, and the Oracle, an artificial intelligence model designed to answer questions related to object-oriented programming (POO). These features strengthen interaction, communication, and participation within the virtual environment, offering an accessible, innovative, and motivating educational experience for all students.
Together, this proposal provides a different, more accessible, and dynamic way of learning that helps overcome learning difficulties and fosters spaces where all students can participate on equal terms.
Aplicación, diseño del proceso y seguimiento de pedidos e indicadores del laboratorio Químico en la compañía Protela S.A.
Yuly Marcela Rendon Jaramillo; Carlos Julio Castañeda Blanco
This work was carried out at Protela S.A. and its primary objective was to design an improvement plan focused on order fulfillment management. It began with an analysis of the different process variables used in the chemical laboratory (lack of follow-up, poor order entry, variation changes, late order entry by production planning to the chemical laboratory). To highlight the above variables, tools such as interviews (see Annex 2) and document analysis, including DOFA, were used to identify the causes directly from the process itself, opportunities for improvement, and feasible actions.
These breaches generate a loss of 2,000,000 million pesos for the company, averaged from January to the cut-off date of October 2025, thus affecting the company's budget and, in turn, generating a loss of credibility among customers. This not only affects Protela S.A., but also affects the customer and their final products. They require raw materials to begin manufacturing and, in turn, to launch collections that reach end users.
This improvement plan will reduce the number of orders that fail to meet specifications for various reasons, such as new colors in the reference, changes in raw materials (variants), different shades, among others. In one way or another, we are automating a large part of the process, as the information will be more accurate and online to achieve the company's goal