Repositorio Institucional UniAgustiniana
El Repositorio Institucional de la UniAgustiniana administra, preserva y difunde en OPEN ACCESS los documentos académicos de la institución: tesis, trabajos finales de graduación, libros, artículos, resultados de investigación, trabajos docentes, etc. Actualmente está indexado en varios recolectores mundiales de metadatos OAI-PMH que incrementan su visibilidad y permiten la consulta y citación de sus contenidos en todo el planeta, garantizando de este modo el acceso ilimitado y continuo a nuestra producción académica/universitaria.
Recent Submissions
Creación y producción de un videoclip de rock alternativo, de la banda colombiana Valor Oculto para su segundo single; Ser Libre.
Negrete-Martínez, Angely Tatiana; Navas-Urbina, Liz Karen Adriana; Quiñones-Ardila, Javier Estiven; Oscar Yobany Romero Bonilla
In Colombia, the music video has gone beyond its promotional function to become a medium of artistic and cultural expression, especially within the rock genre, where bands have used visual language to tell stories, highlight social issues, and build a distinct identity for their audience.
This project focuses on the development of the music video Ser Libre by the band Valor Oculto, whose main objective is to convey a message of freedom and free expression. To achieve this, an audiovisual proposal is developed that not only accompanies the music but also enhances its meaning through a narrative and aesthetic coherent with the genre and the artistic intentions of the performers. The project addresses the creation and production process of the music video, beginning with research into aesthetic and narrative references from Colombian and international rock music.
Based on the analysis of precedents in Colombian rock music videos, visual, technical, and narrative elements are identified to build a solid and original proposal. Finally, the document organizes the development of the project into different phases, ranging from the definition of the creative problem to the final execution, with the aim of delivering a professional-quality audiovisual product that strengthens the band’s visual identity and contributes to the landscape of rock music videos in the country.
Análisis del comportamiento del consumidor digital en plataformas de entretenimiento tras el confinamiento por COVID-19 en Bogotá
Carcamo Melo Alvaro Andres; Díaz Díaz Miguel Angel
The main objective of this research is to analyze the behavior of digital consumers on
entertainment platforms after the Covid-19 confinement in Bogotá, taking as reference the
specific case of the locality of Suba. To conduct this analysis, a quantitative approach was
adopted, applying surveys to a sample of 80 participants and reviewing trends and academic
references.
The results indicate that digital consumption has stabilized into moderate patterns, with
young people between 18 and 28 years old being the main users, predominantly from middle
socioeconomic strata and with university education levels. Likewise, findings show that Netflix
maintains a clear leadership, while series and genres such as drama, action, and science fiction
are among the most consumed. Regarding decision-making factors, price, content variety, title
exclusivity, and technical quality stand out as key determinants for subscription and permanence.
Finally, the study concludes that user loyalty depends not only on economic factors but also on
personalized experiences and the cultural adaptation of the platforms.
Propuesta para Gestionar el Tiempo del Sistema en el Dispensario de la Nueva EPS mediante teoría de colas y simulación
Chiquiza-Toca, Paula-Andrea; Sierra-Sánchez, Santiago-Andrés; Rodríguez-Florián, Román-Leonardo
Currently, organizational competitiveness is sustained by operational efficiency and process optimization. Based on the above, the problem in the dispensing of medications emerges from poor management that result in complaints and attention demands. In that context, the current research focusses on the application of queueing theory and simulation in the pharmaceutical sector with the purpose to improve waiting times and customer satisfaction at the Nueva EPS dispensary located in Calle 51 Bogotá D.C.
This work is justified because the simulation and queueing theory allows understanding the behavior of the current system, providing a solid basis for decision-making and contributing to the improvement of service, user satisfaction, and health outcomes through the evaluation of different models without affecting the real efficiency of the system.
The methodology implemented tools such as FlexSim software and Excel, together with queueing theory in Python. Waiting times of more than two hours, inefficiency distribution of service windows and the inability to meet the daily demand were evidenced.
Propuesta pedagógica para la enseñanza de la educación financiera, a través de e-learning dirigido a la empresa Asociación de Recicladores Reciclando por Colombia ESP ubicada en la ciudad de Bogotá
Conde-Lara, Jefersson; Florez-Muñoz, Jenny Viviana; Rosso-Jaimes, Miguel Antonio
Today, financial education has established itself as an essential tool to promote people's economic well-being. Its importance is particularly relevant in the most vulnerable population, since knowledge about money management and an understanding of basic financial concepts can significantly influence their personal and professional future.
This study focuses on the workers of the company Asociación de Recicladores Reciclando por Colombia ESP located in the city of Bogotá, who face key financial decisions on a daily basis that can have a lasting impact, such as the use of credit, savings or the management of daily expenses. In this context, the purpose of this research is to design a pedagogical proposal that can be adapted to facilitate teaching and learning processes in financial education, aimed at workers in the recycling sector in vulnerable situations. It also seeks to identify strategies that contribute to improving their economic stability and promoting a responsible financial culture.
To contextualize the study, a review of the existing theoretical contributions was used, which allow us to identify the importance of financial education. As Raccanello & Herrera (2014) point out, greater financial education allows for better choices in investment, savings and debt, positively influencing quality of life.
For this reason, it is important to highlight the Colombian case, as Ortega (2022) points out, the concept of financial education is relatively recent. Only from the twenty-first century onwards does it begin to have a more systematic development, driven by the need to confront the low levels of financial knowledge in the population, low banking penetration and irresponsible indebtedness. For this reason, it has been accompanied by public policies, strategic plans and alliances with the private sector, although there is still a long way to go to ensure its effective and equitable implementation in all sectors of society. This allows us to infer that there are still important challenges in the teaching and learning of financial education. From a practical perspective, formal financial education in Colombia faces multiple challenges. According to the OECD (2024), more than half of the population lacks basic financial knowledge, such as managing credit, calculating interest rates, or properly managing their personal finances. This lack of training is reflected in financial behaviors that limit economic development, evidenced by low levels of savings and high levels of indebtedness.
The objective of this preliminary project is to design a pedagogical proposal for the teaching of financial education, mediated by technological resources, which contributes to the limited social inclusion of the workers of the company Association of Recyclers Recycling for Colombia ESP, located in the city of Bogotá. Since it is part of a small segment of the population, characterized by conditions of vulnerability associated with factors such as educational level and socioeconomic status.
The present research adopted a qualitative approach, focused on the deep understanding of the experiences and perceptions of the participants. As a method, the case study is used, taking into account that it is a valuable research tool and its greatest strength is that through it the behavior of the people who participate in the phenomenon studied can be measured and recorded, and the data obtained can come from various sources. The techniques used correspond to a survey applied directly to the target group and a semi-structured interview, these techniques together allow us to ask open questions, which the participant can solve in their own words and this allows us to develop greater analysis and depth in the study.
The structure of the preliminary draft consists of several chapters. In an initial stage, the problem question and the objectives are highlighted, a frame of reference in which the theoretical and conceptual are developed, with special emphasis on the importance of financial education and recognizing some statistics that accompany the need for teaching and learning it. The state of the art is then made known in which the concept is developed at a global, regional and local level is contextualized. Likewise, the research methodology is developed, mentioning the approach and the instruments used. Finally, the annexes and bibliographic references are listed.
Through this research, the aim is not only to contribute to the work environment of the target company, but also to the entire community that is interested in learning about financial education.
Dificultades en la Aplicación del Impuesto al Plástico de un Solo Uso en Colombia
Poveda-Gómez, Cristian Javier; Amaya-Gómez, Sandra Milena; Sarmiento-Forero, Sara Lucia; Anduquia-Rodríguez, Gerson Manuel
The single-use plastic tax was implemented in Colombia to discourage consumption among society and organizations and to encourage the adoption of sustainable alternatives. However, it faces challenges in collection, enforcement, and resistance from productive sectors. The purpose of this research is to define the main difficulties in the implementation of the single-use plastic tax, for which the Delphi method was employed through a structured consultation with a group of experts in taxation, accounting, and fiscal law. This method allowed for the identification of challenges in the application of the tax and enabled the description of the causes and interpretations of the taxpayer and the taxable event, as well as the positions taken by the Constitutional Court and the Acoplásticos association regarding this issue.
Additionally, the study details how social factors influence the adaptation to this tax, given that the regulation mentions certain incentives, such as certificates for companies that meet circular economy requirements, the productive reconversion plan, and labor adaptability. However, there are no clear details on how to apply for these benefits, and the ministries have not yet made public the plan for companies whose economic activity depends on the production and importation of single-use plastics. Finally, Colombia is compared with Ecuador and Peru to identify best practices and differences in the implementation of single-use plastic regulations.