Repositorio Institucional UniAgustiniana
El Repositorio Institucional de la UniAgustiniana administra, preserva y difunde en OPEN ACCESS los documentos académicos de la institución: tesis, trabajos finales de graduación, libros, artículos, resultados de investigación, trabajos docentes, etc. Actualmente está indexado en varios recolectores mundiales de metadatos OAI-PMH que incrementan su visibilidad y permiten la consulta y citación de sus contenidos en todo el planeta, garantizando de este modo el acceso ilimitado y continuo a nuestra producción académica/universitaria.
Recent Submissions
Estudio de factibilidad para la apertura de un consultorio Odontológico en Ciudad Salitre Occidental (Bogotá), 2025.
Yency Jenny Marcela Martinez Monroy; Gissel Dainne Vivas Molina
This project aims to evaluate the feasibility of establishing a dental clinic in UPZ 110 –
Ciudad Salitre Occidental (Bogotá), focused on providing comprehensive oral health services and
contributing to the well-being of the local community. The proposal includes the creation of a
clinic offering preventive, general, and aesthetic treatments supported by humanized care
practices and strict biosecurity standards.
As part of its positioning strategy, the clinic plans to develop a distinctive visual
identity— including a logo and slogan—along with digital content strategies on platforms such as
Instagram and TikTok, in order to strengthen its presence and brand recognition in the local
market. For its launch and the sustainability of its first three months of operation, the project
requires an initial investment estimated between COP $113,000,000 and $159,000,000, with the
expectation of achieving sustainable growth and reaching an approximate 30% return on the
invested capital.
The research is guided by the central question: How can a dental clinic in UPZ 110
differentiate and position itself in a highly competitive market by offering oral health services
that integrate quality, accessibility, biosecurity, personalized care, and innovative aesthetic
procedures? To address this, methodological tools are applied to validate the technical aspects of
the project, along with financial analyses that ensure proper resource management
Estudio de mercado para el desarrollo de estrategias de atracción de clientes en proyecto cabañas ecológicas ubicadas en zona rural de caldas.
Garcia-Ospina-Marilu; Gonzalez-Martinez-Jair Fabian; Romero-Gonzalez-Johana katherin
This market study aimed to identify the needs, preferences, and motivations of potential ecotourism clients in order to design effective attraction and retention strategies for Cabañas Los Pinares, a sustainable rural and eco-lodge located in the rural area of Pensilvania, Caldas, Colombia. Given that the venture lacked a prior diagnostic foundation, despite its alignment with emerging trends such as digital detox, personal well-being, and responsible tourism, a mixed-methods approach (quantitative-qualitative) was implemented. A structured survey was administered to a random sample of 100 participants, divided into local residents and tourists from other regions of the country. The results showed that the decisive factors in choosing eco-friendly accommodations include: (a) authentic contact with the environment, (b) the possibility of sharing the space with pets, (c) the humane and truthful nature of promotional images, (d) tangible benefits, and (e) the availability of personalized experiences (hiking, birdwatching, wellness retreats). Furthermore, the study identified Booking.com, Airbnb, and Instagram as the main search and booking channels. Based on these findings, specific strategies were proposed, such as: digital marketing and outreach, the development and design of themed packages, the inclusion of pet-friendly services, and customer loyalty programs. This study not only strengthens the value proposition of Cabañas Los Pinares but also contributes to the sustainable development of rural tourism in the region.
Estudio de la relación entre los estilos de liderazgo y el clima laboral en el Instituto Nacional de Formación Técnica Profesional Humberto Velásquez García durante el año 2024
Helena Pérez; Jersly T. Castillo; Laura M. Bermúdez; Nydia Parra
The purpose of this research project is to study the relationship between leadership styles and the work environment at the Humberto Velásquez García National Institute for Technical and Professional Training during the year 2024. The study arises from the need to analyze how leadership styles directly impact the work environment and worker productivity. It is also hoped that the results will contribute to strengthening strategic leadership skills and promote the construction of an organizational culture based on motivation, support, and teamwork. To this end, an information-gathering tool was applied, consisting of a survey with closed questions and Likert scales, which was developed based on the research objectives, through the formulation of easy-to-understand questions. The results show evidence of positive assessment in areas such as motivation and sense of belonging, while also generating alerts associated with the need for greater availability on the part of immediate supervisors. Opportunities for improvement were also identified in key areas such as internal communication, conflict management, and access to leaders. Finally, the study concludes that leadership styles have a significant influence on the work environment within the Humberto Velásquez García National Institute of Technical and Professional Education, stating that the way in which a work group is guided or directed directly influences the perception of well-being within the entity and the performance of workers.
Análisis de las causas en la conducta suicida en jóvenes de 15 a 24 años en Bogotá durante 2024, a partir de datos secundarios de fuentes oficiales
Guanume Barrera Liliana Rocio; Morales Pinzó Zulanyi Katerin; Pinzón García Paula Daniela; Gissel Dainne Vivas Molina
The World Health Organization (WHO) defines suicide as the act of intentionally taking one's own life (Unicef, 2017).
In this regard, it is defined as the act of deliberately causing one's own death.
However, one of the most recent definitions states that suicide is death resulting from a harmful self-inflicted behavior when the individual intended to die as a result of that behavior (Crosby, Ortega, and Melanson, 2011).
This suggests that there is global consensus on the concept, but not on the ideas and behaviors associated with it (Rangel and Cárdenas, 2022), which makes it understandable that it remains a topic of research, even though it is taboo and stigmatized by many.
It is estimated that around 800,000 suicides occur worldwide each year: one every forty seconds, with twenty suicide attempts for each death (Rangel and Cárdenas, 2022).
Furthermore,suicide is currently one of the three leading causes of death among people aged 15 to 44 (Therapyside, 2022) and is the second leading cause of death among the 15 to 29 age group, after car accidents (Unicef, 2017).
The present study, entitled 'Analysis of Suicidal Behavior among Youth Aged 15 to 24 in Bogotá in 2024, Based on Secondary Data,' aims to investigate the scope and characteristics of youth suicide in the context of Bogotá through the analysis of statistical data obtained from institutional and publicly accessible sources.
The study was conducted using a quantitative and descriptive approach, based on the use of secondary data obtained from organizations such as the National Department of Statistics
(DANE), the Ministry of Health and Social Protection, and other official reports related to youth mortality and mental health. (National Administrative Department of Statistics, 2023)
Impacto de la cultura organizacional, el clima laboral para incrementar la pertenencia de los trabajadores del departamento de mercadeo de Capital Salud EPS-S en el año 2025
Ramirez Lombo Lady Katherine; Jennifer Tatiana Mahecha Ballesteros; Mónica Sánchez Rojas; Rodrigo Espinosa Gaona; Liz Katherine Ariza Matamoros
This document aims to explore the impact of organizational culture and workplace climate on the sense of belonging among employees in the marketing department of Capital Salud EPS-S during 2025. By using a quantitative-descriptive methodological approach: a structured survey, with 40 yes/no questions were asked to a representative sample of 16 workers (80% of the department). By employing a validated instrument adapted from previous studies (Espinosa, 2023). Findings revealed significant contradictions: while 62.5% reported group disunity and only 25% considered their colleagues as "friends". Perceived inequity in compensation emerged as the main issue, with 87.5% of sample citing a mismatch between responsibilities and compensation, and a concerning 93.75% indicating the willingness to resign for better salary offers.
As a transformation proposal, the study outlines strategies based on three pillars: 1) Compensatory restructuring focusing on internal and external equity, including goal-based bonuses and non-monetary benefits; 2) Strengthening organizational culture through formal recognition programs and ethical leadership training; 3) Investment in workplace well-being with integration spaces and psychosocial support. Implementing these actions is projected to reduce turnover and enhance productivity, positioning Capital Salud EPS-S as a benchmark in sustainable Human Talent management for healthcare entities across Latin America. This analysis provides useful foundations for organizations in the health sector and highlights that investing in work environment and culture is key to achieving quality and sustainability.