Repositorio Institucional UniAgustiniana

El Repositorio Institucional de la UniAgustiniana administra, preserva y difunde en OPEN ACCESS los documentos académicos de la institución: tesis, trabajos finales de graduación, libros, artículos, resultados de investigación, trabajos docentes, etc. Actualmente está indexado en varios recolectores mundiales de metadatos OAI-PMH que incrementan su visibilidad y permiten la consulta y citación de sus contenidos en todo el planeta, garantizando de este modo el acceso ilimitado y continuo a nuestra producción académica/universitaria.

Recent Submissions

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Implementación de una estrategia de contenidos digitales para el fortalecimiento de la visibilidad y el desempeño comercial de la empresa Innotech Universal durante el periodo 2025-2026

Ulloa Letrado Leidy Patricia

The internship aimed to strengthen the profitability of Innotech Universal through a content marketing strategy and the use of digital channels such as Instagram, Facebook, TikTok, WhatsApp Business, and Facebook Marketplace. The proposal arose from identifying the company’s dependence on its physical store and the lack of an organized digital presence. Through observation, an interview with the owner, and a review of sales records, actions were developed to increase the company’s visibility and customer engagement. During the process, an improvement in digital presence and favorable sales performance were observed, with average monthly sales increasing from approximately $22,000,000 in 2025 to $30,000,000 in February and $32,000,000 in March 2026. In conclusion, the strategy helped expand sales channels, strengthen communication with customers, and create new sales opportunities, although the results may also have been influenced by other market factors.

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Retos y oportunidades del e-commerce para impulsar la exportación de panela orgánica colombiana hacia mercados de Europa Occidental: casos de España y Alemania.

Fonseca Narvaez Yitzy Yomar; Manuel Fernando Cabrera Jimenez

This study analyzes e-commerce for exporting Colombian organic panela to Spain and Germany, identifying market opportunities and logistical, regulatory, technological, and digital positioning challenges.