Repositorio Institucional UniAgustiniana
El Repositorio Institucional de la UniAgustiniana administra, preserva y difunde en OPEN ACCESS los documentos académicos de la institución: tesis, trabajos finales de graduación, libros, artículos, resultados de investigación, trabajos docentes, etc. Actualmente está indexado en varios recolectores mundiales de metadatos OAI-PMH que incrementan su visibilidad y permiten la consulta y citación de sus contenidos en todo el planeta, garantizando de este modo el acceso ilimitado y continuo a nuestra producción académica/universitaria.
Recent Submissions
Desarrollo de una aplicación web para la comercialización de ropa y accesorios para emprendimiento
Jhon Sebastian Prieto Orjuela; Mauricio Alonso Villalba
The degree project "Development of a Web Application for Selling Clothing and Accessories" presents the design and implementation of an e-commerce platform aimed at small fashion businesses. The application focuses on improving business processes and targets an audience of income-earning individuals aged 22 to 34.
The project was developed using the RAD (Rapid Application Development) methodology. The documentation outlines functional and non-functional requirements, supported by diagrams covering use cases, classes, components, activities, deployment, and architecture based on the C4 model. PHP was used as the primary language during the implementation phase, complemented by HTML and JavaScript.
Finally, the testing process—including validation and verification supported by charts—is documented, along with errors encountered (such as database connection issues and shopping cart malfunctions) and the steps taken to resolve them.
Plan de mejoramiento para el seguimiento y control de la gestión comercial en la Cámara de Comercio e Industria Colombo Chilena mediante un dashboard en Google Sheets.
Rivera Blanco Andrea Valeria; Cesar Agusto Davila Basto
This study proposes an improvement plan to strengthen the monitoring and control of the commercial management activities carried out by interns at the Colombian-Chilean Chamber of Commerce and Industry (CCICC). Based on a diagnosis conducted within the commercial area, it was identified that daily activities related to business prospecting, contact follow-up, and meeting coordination are reported through group chats, resulting in dispersed information, difficulties in historical data analysis, and limitations in feedback and performance evaluation processes.
In response to this situation, the design and implementation of an interactive dashboard in Google Sheets was proposed. The dashboard is built on a standardized database that consolidates key performance indicators (KPIs) related to commercial management. This tool contributes to improving information traceability, optimizing feedback processes, and supporting decision-making within the commercial area. Since it relies on technological resources already available within the organization, the proposal is considered viable, sustainable, and easy to implement, making it an effective alternative for strengthening commercial management.
Estrategia de Captación y Gestión de Cuentas Corporativas Multinacionales
Jaramillo Arias Veronica
This undergraduate thesis proposes a commercial strategy for acquiring and managing multinational corporate accounts at CONALCA SAS, a Colombian land freight transport and logistics company. Based on a diagnosis of the industry environment and the organization's financial and competitive position, the study identified the need to expand commercial reach toward high-value clients, such as LCL, FCL, oversized, and chemical cargo, in the countries where the company already operates. To address this need, an artificial-intelligence-driven sales funnel method was designed, structured in two stages: an automated stage, in which AI researches, filters, and prioritizes high-value prospects, and a human stage, focused exclusively on negotiation and closing with already-qualified prospects. The improvement plan includes the strategy's development, an activity schedule, the required human capital, technological resources and implementation budget, as well as the management indicators that will measure its performance. It also addresses installed capacity and outsourced fleet management, together with the expected profitability of serving new clients. The expected results point to a higher volume of active corporate accounts, greater commercial efficiency, and a more competitive position for CONALCA SAS within the sector.
Propuesta de Mapa de Procesos y Procedimientos del Área Comercial de la Cámara de Comercio e Industria Colombo Chilena
Guevara-Caro, Camila
The purpose of this document is to propose the design of a Process and Procedure Map for the commercial division of the Colombian-Chilean Chamber of Commerce and Industry (CCICC). The initiative stems from the institutional need to standardize the provision of B2B services, mitigating the current reliance on empirical knowledge and resolving information asymmetries that affect traceability and on-the-job training. Methodologically, the project is approached from a descriptive and analytical perspective, using primary data collected through the commercial team to diagnose the current state. Based on this analysis, an operational restructuring is proposed based on a value chain model comprising three macro-processes: Inbound Logistics, Operations and Management, and Outbound Logistics. The central deliverable consists of standardized flowcharts and the design of Process Characterization Sheets, which detail responsibilities, formats, and technological tools. In conclusion, the project provides the organization with comprehensive technical support that ensures the quality of service to members, protects intellectual capital, and provides a procedural foundation for the formulation of sectoral strategies.
Divulgación y posicionamiento de la recuperación de la procesión del Lunes Santo de Popayán, Colombia, desde una mirada social, comunicativa y crítica
Benavides-Betancur,Jorge Eduardo; Paola Consuelo Ladino; Carolina Rodríguez Lizarralte
This research analyzes the relationship between dissemination, historical memory, and community participation in the revival of the Holy Monday procession in Popayán, understood as a manifestation of intangible cultural heritage. It begins with the recognition that this process involves not only the recovery of traditional practices but also social ones. The overall objective was to design a dissemination strategy that documents, values, and makes visible the revival of this procession, based on an analysis of the role of community participation. Methodologically, a qualitative, interpretive approach was employed, using a case study perspective. The results showed a connection between social and institutional agents, as well as the reinterpretation of practices, knowledge, and cultural expressions that have allowed the procession to continue. Furthermore, it was evident that community participation is central to its sustainability and social appropriation. In response, a booklet was designed as a communication strategy aimed at disseminating and valuing the heritage, complemented by planned actions such as its distribution, dissemination, and launch. Concluding that communication plays a fundamental role in making heritage visible and strengthening its recognition in the community.