Negocios Internacionales

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Acciones para fortalecer el turismo de bienestar en el Eje cafetero
Tovar-Florian, Karen Andrea; Laverde Guzman, Maria Yolanda
The objective of this study is to identify the international negotiation strategies that allow to dynamize the development of the wellness tourism sector in the coffee-growing region. The methodology used was qualitative, exploratory, documentary, based on the competitiveness theory of Michael Porter; starting with a diagnosis of the well-being subsector in Colombia, where it is intended to know this subsector in the coffee region, additionally the importance of safety regulations in the face of the global pandemic and the commitment to the reactivation of tourism to achieve a significant contribution in GDP. Followed by identifying the potential factors in the portfolio of services, where it is intended to know the activities of wellness tourism and representative places of the sector that offer such services, that contribuite to the economy and development of the population. Finally, actions are determined to make visible the potential of wellness tourism in the coffee-growing region, with which it would be expected to generare an experience of value to the tourist and that it is an area of preference when choosing. At the end of the study it was concluded that Colombia excels in thermalism and holistic therapies, likewise, the strategies proposed seek to draw attention to the development that brings tourism and the relevance of international negotiation, which seek to form something beyond the large hotel chains, setting a pillar of development that involves the local population taking into account the connection of people, ancestors, traditions and culture.
Actos de falsificación en el subsector de prendas de vestir y su incidencia en Colombia
López-Montero, Valentina; Monroy-Santoya, Nicoll Daniela; Dávila-Basto, César Augusto
The main objective of the document is to determine the impact that counterfeit clothing sold in Colombia has on original brands. To conduct this, the causes that influence the problem were identified: the scope of counterfeit brands, the current regulations and norms related to Colombia, reasons why consumers acquire counterfeit clothing and its effects, and the national and international impact on the clothing subsector. To determine the scope of each of these axes, the qualitative data collection methodology was used, which allows the study of the phenomenon under study without altering its natural state. To conclude, the counterfeiting of garments has an impact on the country's economy, because it decreases loyalty to the original brands, their reputation, and tax evasion and smuggling continue to be present. At the same time, Intellectual Property is a key factor in safeguarding brands and thanks to International Business, companies can reach new markets abroad, generating experiences by creating a link between the final consumer and the product or service to be offered.
Acuerdo comercial Colombia-Corea del Sur: Potenciando la industria
Lopez-Medina, Wendy Dayanne; Díaz Ariza, Diana Marcela
This paper has as its main objective to analyze the effects that the trade agreement between South Korea and Colombia has had on the automotive and autoparts sector, taking into account that it was one of the biggest concerns expressed by representatives of the trade. This agreement entered into force from July 15, 2016; the analysis was then carried out in two periods, the pre- agreement and post-agreement, and was carried out on the market behavior, collecting the necessary data during such periods as exports and imports of cars and auto parts. The interest in developing this thematic of work is to collect data and analyze the reality of the self-artist market through sources of official information of the trade, together with data published by trade regulators on imports and exports.
Alianza del pacífico, un análisis de integración económica, estudio correlacional Unión Europea
Jaramillo Gonzalez, Maria Camila; Manga Torres, Jennyfer Geraldine; Valencia Gonzalez, Catherine
The process of economic integration of the Pacific Alliance (PA) has been very successful, but there is still a long way to go; For its part, the European Union (EU), which throughout its history and processes has managed to be the only agreement of economic integration in reaching as a bloc a monetary unification and position itself on a level of economic union according to theory of Balassa, clearly makes it the most pertinent agreement to be used as a frame of analysis of what integration processes represent. Through the development of the correlation between the projects and programs of the Pacific Alliance with the experience of the European Union under the frame of the theory of economic integration it was observed that the process of integration of the Alliance can be developed in a span of time less than that experienced by the European Union and that its process can be given in a more harmonious way
Alternativas de acción para ingresar al mercado Emiratos Árabes Unidos, Kuwait y Qatar con uchuva fresca
López-Vargas, Michell Alejandra; Barriga-Vargas, Jenny Del Pilar
The main objective of this document is to generate action alternatives that allow Global Agricultural Trading gain new clients in United Arab Emirates, Kuwait and Qatar with fresh Colombian cape gooseberry in a more efficient way, therefore, to carry out these alternatives, first an internal investigation was carried out to the company to know its advantages compe and their skills to improve, likewise an investigation of colombian fresh cape gooseberry market in order to discover rare are the main customers from the Middle East who buy fresh cape gooseberries from Colombian companies. And with that I believe a database which contains contact information of the main companies importers of fresh cape gooseberry from the United Arab Emirates, Kuwait and Qatar, it is also evident the number of Muslim population in the Middle Eastern countries and in the United States, which are consumers of products with halal certification in which it was evidenced that the fresh cape gooseberry in these countries does not require halal certification since it is not a product processed, information was also provided on the services offered by the binational chambers of the Arab countries with Colombia and the United States respectively so that they take advantage of the advantages that they have to be able to access them and finally an arduous investigation was carried out in which specifies in detail the services of three marketing agencies to perform with any of them an online search campaign advertising through Google Ads in the 3 countries of interest in order to realize to know and arouse the interest of potential customers, to finish A budget was made of the tangible and intangible resources necessary to carry out each one of the strategies which will contribute to successfully entering the United Arab Emirates, Kuwait and Qatar.
Análisis comercial de la industria del papel y sus manufacturas en Colombia
Carpio-Leal, Jessica Julieth; Espinosa-Dávila, Luis David; Plazas-Ávila, Nicole; Valencia González, Catherine
The main theme of this research is the analysis of basically international trade in the paper and manufacturing sector in Colombia in a big way. In this project three kind of main studies mostly are presented, in the first one the productive process of the paper is described making emphasis in all the phases of this process, like second measurement the foreign trade of Colombia is analyzed, determined the kind of main factors that determine the competitiveness in this type of market, and like third measurement the most competitive countries in the industry of the paper kind of are identified analyzing that characteristics specifically have the countries that are actually great producers and exporters of the industry of the paper. The results of the research indicate a significant deficit between imports and exports where Krugman's theory of intra-industrial trade is reflected in a subtle way. In Colombia in the paper sector, there is a generally low competitiveness against countries like Brazil and Germany, but also one of the strengths that was determined kind of is the diversification of the raw material where from the paper the most exported products were the paper bags and toilet bags.
Análisis comparativo comercial entre las Zonas Francas Permanentes y las Zonas Francas Permanentes Especiales, Colombia 2013 al 2018
Cortes Zamora, Ana Maria; Romero Tinjaca, Tania Giselle; Valencia G, Catherine
The central objective of this degree work is analyze the trade implications of the creation of the Special Permanent Free Zones regarding the Permanent Free Zones in Colombia since the year 2013 – 2018. The development of this degree work the mixed research method is used. First of all,the characterization of the types of Free Zones , also the main requirements for its declaration, analyzing from its beginnings which were the main Free Zones in the country also its location and the growth have had over the past few years. Was made a comparison of the commercial operations of both imports and exports of the Special Permanent Free Zones and the Permanent Free Zones , it was determined which is the type of Free Zone that presents more value in the operations, regarding regarding to the commercial flows which resulted in the Special Permanent Free Zones having a great advantage over the Permanent Free Zones because in the Special Permanent Free Zones , Are located , large companies, which are dedicated to industrial processing, machinery, capital goods, plant and equipment with more quantity in the country. Finally, were classified, The types of existing Free Zone users to recognize the different functions of each one, using around 700 thousand data from DANE was used to compile both the number of operations and the monetary value, the results were that the greater number of operations carried out in this period are the imports since Colombia imports more than it exports.
Análisis comparativo del biocomercio (productos derivados de la flora y fauna silvestre): Caso Colombia-Perú
Arias-Rodriguez, Maria Camila; Rojas-Florez, Saira Alejandra; Diaz Ariza, Diana Marcela
This research is focused on the comparative analysis of the biotrade sector of Colombia and Peru, especially in the subsector of products derived from wildlife (zoocria), considering that both countries have natural diversity as one of their wealth. The economic potential that Peru develops with regard to this sector is highlighted due to the application of strategies that have allowed it to promote its exports in the biotrade sector. On the other hand, Colombia has valuable natural resources; however, the sector has not developed enough to have a relevant participation in international trade. Hence, following a comparative analysis based on the theory of systemic competitiveness, some strategies are identified that would allow Colombia to make better use of its diversity resources.
Análisis comparativo del ecoturismo en Brasil y Colombia, para la aplicación de estrategias brasileñas en el sector colombiano.
Palacios Ortiz, Jessica Paola; Castillo Cruz, Daniela; Garcia Castiblanco, Claudia Paola
The rise of ecotourism in Colombia must be developed through environmentally sustainable practices that involve the conservation of the biological diversity of the national natural parks, while contributing to the economic growth of the sector. With this objective, we use as a reference the model implemented in Brazil, one of the main powers in the use of the economic benefits of tourism activities, promoting the least impact on natural spaces. The adoption of their strategies requires the articulation of public and private entities for the creation of projects that reduce the lack of training tools, certification, licensing and promotion of ecotourism. This evince that the lack of assignment of responsibilities and specialization in ecotourism has caused the loss of economic, social and environmental benefits that the structure of recreational tourism could generate in the natural parks of Colombia.
Análisis comparativo del sector lácteo colombiano frente a la Alianza del Pacífico
Leon-Gomez, Ingrid Lorena; Saray-Palacio, Yuly Tatiana; Díaz Ariza, Diana Marcela
The document focuses on analyzing Colombia's competitiveness in the dairy sector with respect to the rest of the member countries of the Pacific Alliance in order to identify strategies that promote this sector. Applying Porter's Diamond model, the four attributes (production factors, demand, related and support sectors, and strategy, structure, and rivalry) of the dairy sector in Colombia were analyzed. Second, the same variables or attributes were studied for the other member countries of the agreement and, finally, the best practices of the other member countries of the Pacific Alliance that are likely to be developed and replicated in Colombia.
Análisis competitivo del sector textil del mercado colombiano y chino
Giraldo-Duque, Leidy Dorani; Carvajal-Vega, Karol Stefanny; García Castiblanco, Claudia Paola
The textile sector is traditionally one of the most relevant industries in the country, it has been shown that in recent years it has had deficiencies, due to imports at a lower cost from other countries, mainly from China, so the following work has as its main objective is to describe and analyze the development of the textile industry in China and its commercial growth process, with the intention of identifying those factors and/or processes that can be implemented in Colombia in order to develop a competitiveness strategy under the parameters of the theory. From Klaus. It is a qualitative and descriptive research in which the essential conditions are identifies and analyzed at the Micro, Meso and Meta levels, within the textile industry, which allows to conclude that it needs the invention of additional mechanisms to contribute to the development of this sector, both in aspects of the market such as business administration, process innovation, variety in qualities and lower costs, involving not only large companies, but also informal manufacturers that can boost their small companies and contribute to the social development of the country.
Análisis de acuerdo comercial entre Colombia e Israel para la exportación de productos agroindustriales
Olivos-Ocampo, Maira Lizeth; Ariza-Oliveros, Ana María; Ulloa Ramos, Cristian Samir
The general objective of this document is to determine why agroindustry is viable for export within the framework of the Colombia Israel FTA, to analyze products, such as coffee, sugar caneand flowers within the same process. To carry out this, several products were identified in which Colombia has strength compared to other countries, and would also have an advantage over Israel, current news was taken to give a more concrete and specific result on it and thus determine why these three products are chosen for study. The products with the greatest demand abroad were found, there, in its comparison with other countries on different continents, it is concluded that Israel finds in Colombia a unique attraction to import. Through this document we will be able to visualize how Israel will be a great ally, and a country from which there is much to learn.
Análisis de flujos del comercio entre Colombia y ecuador entre los años (2005-2015)
Cantor Bocanegra, Diana Yamile; Martín León, Jhonatan Andres; Peña espinosa, Jeferson Esteban; Ulloa Ramos, Cristian Samir
Throughout the development of this degree project we investigated the commercial flows between Colombia and Ecuador to obtain results and thus find emerging markets in a country that, like Colombia, focuses on the primary sector, comparisons have been made of the geographical type , demographic, logistic, economic, including its trade balances and the agreements between Colombia and Ecuador without disregarding the bilateral benefits; to minimize the economic impact of some companies that want to enter this market without having to enter into investment risk and generate new sources of employment. The first chapter shows the similarity of the two countries, their culture, their economy, their geography, to their population; however in terms of logistics and access routes Colombia is not adapted to follow the step to Ecuador as it does not have the necessary capacity to transport and to interconnect with other countries. In the second chapter the comparison of trade balances analyzes the economic relationship between these two nations, showing the benefits of having close allies in which the main import and export products of each were compared. Finally, in the third chapter, the analysis of the signed and valid agreements of these two countries is evidenced, verifying and analyzing with more precision the oldest of the treaties between these two nations, as is that of the Andean Community of Nations).
Análisis de inversión extrajera directa en Colombia en el sector cannabico
Luengas-Bonilla, Angie Lizbeth; Prieto-Gamboa, Daniel Alejandro; Mejía-Bermúdez, Nicolás; Díaz Ariza, Diana Marcela
The aim of this paper is to seek strategies to attract greater foreign direct investment for the cannabic sector in Colombia, for this purpose, we rely on Dunning's eclectic theory which focuses on highlighting the importance of location as a comparative advantage. From this, the panorama of cannabis worldwide was analyzed and the commercial profiles of the companies that currently make this type of investment in the cannabis industry in Colombia were identified. After demonstrating the opportunity that Colombia has to become a world power in this sector, it was identified that in Colombia strategies can be generated and implemented to attract greater foreign direct investment, such as making the legal framework more flexible in Colombia and, on the other hand, creating of tax or financial incentives in the country for the Cannabis sector.
Análisis de la balanza comercial Colombia Estados Unidos en las exportaciones de flores y las importaciones de agroinsumos en el marco del ATPDEA y el TLC 2007- 2016
Suarez Rojas, Paola Katerine; Vargas Ortega, Sergio Andres; Díaz Ariza, Diana Marcela
This work was done to account for the effect that the free trade agreement has had especially on the floriculture sector from the years 2012 to 2016 in order to be able to identify the capacity that Colombia has to continue strengthening the market in the United States, The part was investigated on the antecedents, the effect that the signing of the FTA and its current situation, in order to recognize its strengths, opportunities, threats and vulnerabilities to continue increasing its exports to the United States, that is a country with a strong competition, different strategies were generated so that the sector can have an increase of exports based on the information found.
Análisis de la competitividad del sector arrocero en Colombia y su comercialización internacional en el acuerdo de la alianza del pacífico.
Cortes Hurtado, Lizeth Katherine; Rojas Simbaqueva, Brenda Alexandra; Ulloa, Cristian Samir
Colombia is currently showing low capacity to reach other markets due to the lack of competitiveness, and the low technical and financial support that the subsector has to correct it. The objective of this research is to analyze the obstacles that Colombian economic activity has in its process of internationalization towards countries of the Pacific Alliance from 2013 to 2017. To reach this objective, quantitative data is collected about the production and productivity of rice in Colombia, as well as the behavior of the subsector's trade balance in the Pacific Alliance to later analyze the growth of said factors, and the reason for the low competitiveness of international trade in said subsector is explained, In addition, the obstacles to commercial internationalization of the product. It is concluded that the rice sub-sector is not competitive within the framework of the Pacific alliance because it has shortcomings in its costs, technification and financial support, hence the productivity that has not allowed it to reach other markets of the alliance.
Análisis de la competitividad en América Latina del puerto de Buenaventura entre el periodo 2012 y 2023.
Galvis-Ocampo, Paula Melissa; Pinzon Muñoz, Carlos Andres
The present degree work is a research that deals with Analysis of competitiveness in the trade of the port of Buenaventura, where a research was carried out that is based mainly on the observation of phenomena as they occur in their natural context: categories, concepts, variables, events, collection of information, communities or contexts, this to later analyze them, and to serve as guidance to carry out this project, which is why we focus on differentiating and characterizing ¿What are the aspects that allow the competitiveness of the port of Buenaventura to improve? Analyze the port of Buenaventura, in comparison to the first two ports in Latin America that we are going to investigate, which are the port of Santos and the port of Balboa. with the objective of classifying these two ports based on similar conditions in terms of port performance, geographic location, infrastructure, investments, and model of port logistics processes, which they present in comparison to the other ports and the port of Buenaventura, the objective of classifying these two ports is to look for similar conditions in terms of port performance, geographic location, infrastructure, investments, and model of port logistics processes, which they present in comparison to the other ports and the port of Buenaventura For this reason, the characteristics that affect the port of Buenaventura are identified and how to improve the aspects and characteristics that are affecting the port, seeking good development and performance that improves competitiveness.
Análisis de la exportación de banano colombiano ante una posible salida del Reino Unido de la Unión Europea
Pico Perez, Karen Dayana; Buitrago Pietro, Sonia Caterine; Ramos Garcia, Erika Yiseth; Laverde, María Victoria
The objective of this research work is to highlight the possible opportunities that can represent for the banana subsector with the departure of the United Kingdom from the European Union (UE) better known as "BREXIT". of exploratory study, with a compilation of information based on international theories of trade, graphics with relevant data such as the trade balance of the United Kingdom and its main trading partners, additionally a compilation of the evolution of the base product of the research that is the banana, since we entered into force the Free Trade Agreement (FTA) between Colombia and the EU, obtaining a comparison in quality of the possible scenarios that it faces the agricultural sector, finally a link with the European countries that can represent opportunities for the subsector of our country to present this new absence in the market European Union, without leaving behind the benefits that exist for the exchange of goods in order to It did not affect the people involved as it is Colombia.
Análisis de la incidencia en el uso de la marca país “la respuesta es Colombia” en la estrategia de internacionalización de las exportaciones colombianas
Arevalo, kenia Alexandra; Barrera, Fredy
The effects of globalization have generated growing competition from both the country for the capture of resources, as well as from private sector companies when offering products to the foreign market. The Country Brand emerges as an international strategy to promote exports, investments and international positioning becoming a source of economic value and differentiation allowing the country to build competitive advantages, for this reason it is important to study the impact that has generated the influence of the country brand on the exports of companies Colombian, in terms of previous studies of the Country Brand the existence is very low and the measurements of its impact on exports in our country in the same way. The business opportunities are based on the internationalization of the companies helping them to take a leading role in scenarios that may be strategic to enter markets abroad, despite the economic recessions experienced by the great powers in Today, the recovery of the internationalization environment has changed and now it is developing in the business world, especially in emerging countries such as Colombia, they received investment becoming the best option for that developed countries will find expansion in their markets in other countries. Sar-ment (2014) The brand is an asset that allows value to be extracted for companies in a highly competitive market, so a process of brand management and positioning becomes a constant and relatively new challenge for countries seeking to generate trust and alliances positive.
Análisis de la internacionalización de las telenovelas colombianas
Salamanca Moreno, Cindy Johana; Saavedra Osma, Rubiel; Soledad Pájaro, Laura Janeth; Ospina Martínez, Oswaldo
This investigation studies the internationalization the Colombian soap opera has developed in the last few years since it is highlighted as a television product of great importance in Colombia which is part of the Cultural and Creative Industries that are still booming in Latin America since it generates significant incomes in the economies; in order to give answer to the problem question about the importance generated by the internationalization of Colombian soap operas in the national economy. Based on network theory proposed by Johansson and Mattsson in 1988; this theory highlights the focus the audiovisual products sector in the markets has allowed for it’s internationalization specifically soap operas that have been constantly rewarded worldwide. As a result, this national subsector is now catalogued as a power in the production and commercialization of soap operas in America, Europe and Africa. In the same way, in fact it provides a research and analytical contribution to the soap operas market giving the importance it deserves for the national economy, the promotion of Cultural and Creative Industries. According to the above, the audiovisual products are great promoters of new markets in the world which are great generators of growth opportunities in the economies. Finally, it is exposed that Colombia soap operas are a platform to publicize the country and sell the idea of it as a good destination for direct foreign investment where the cultural offer, talent and creativity have no limits.