Negocios Internacionales

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Estrategias de internacionalización de Mercado Libre
Castillo-Cortes, Karen Eloisa; Garcia-Pirazan, Jessica Lorena; Rodriguez-Leon, Laura Camila; Ospina Martínez, Oswaldo
The central objective of the document is based on identifying the strategies used by Mercado Libre for the internationalization of its electronic commerce model, to achieve this objective it is proposed to contextualize the digital ecosystem of the firm and explain the strategies used to penetrate some markets where has a presence, and identify which is the digital ecosystem with the greatest projection of the company. In order to respond to the objectives of the research, a non-experimental design is proposed and it seeks to resolve the research question through the use of secondary sources which do not allow any manipulation of the variables described or studied by other researchers. In this way, the scope of the investigation is descriptive since its objective is to provide detailed information regarding the fundamental characteristics of the Mercado Libre platform and its internationalization. During the development of the investigation, the company is described as a Born Global where it is observed that Mercado Libre developed an ecosystem composed of six business units, which provide solutions for payments, logistics, financing, advertising and services, additionally it has a projection in International business is very broad, but among them the development of its credit market and payment market is part of one of the most promising strategies in relation to financial inclusion.
Componentes de internacionalización de las industrias culturales y creativas en Colombia
Atanache Gonzalez, Juliana Maria; Folleco Sierra, Yurimar; Aguilar Galeano, Estibaliz
In Colombia, Cultural and Creative Industries (CCI) enjoy high levels of mind-reading (raw material based on talent, intellectual property and cultural heritage), the Chambers of Commerce and Culture, have been working in recent years to notice the importance of formalization and competitiveness of these industries. In addition to wanting to increase production and marketing levels, exports are also being promoted, with the ideal of said cultural goods and services with export potential going abroad, guiding entrepreneurs to carry out said export process with prior knowledge. How is that process, what conditions should be to complete it with the least margin of error possible, and study which place is better to export? To carry out the export activity, a businessman who does not have much knowledge about this subject, the first thing he does is to find out about how this process is carried out, not only to register as an exporting company, but to classify the product, analyze the market or demand, analyze the requirements of the country to which it is intended, recognize whether or not it is ready as a company to carry out such process and maintain it in time, among other aspects.
Comparativo de las oportunidades de negocio de aguacate colombiano y mexicano hacia Estados Unidos entre 2007 y 2017
Patiño Castro, Johan Camilo; Vanegas Mendieta, Diego Andrés; Ulloa Ramos, Cristian Samir
Comparison of the production and export opportunities and competences of Colombian and Mexican Avocado to the United States analyzing a period of a corresponding decade from 2007 to 2017, in which a quantitative-qualitative analysis of different variables was carried out.
Diseño de un sistema de gestión de calidad para el área comercial de la cámara de comercio e industria colombo chilena basado en la NTC ISO 9001: 2015
Piñeros Camacho, Sandy Faires; Osorio Niño, Laura Lorena; Rocha, Alfonso Andres
The aim of the following proposal is the design of a Quality Management System address to the commercial area of the Colombo Chilean Chamber of Commerce and Industry based on the ISO 9001: 2015 standard, in which processes and procedures are standardized through the creation of manuals, formats and correctives, preventives and improvement strategies. The intention in the future is to achieve its implementation so that the following interns can understand their responsibilities and functions and therefore, they can acquire new skills, optimize their activities and finally achieve customer satisfaction through ongoing improvement.
Influencia de la tasa de cambio en las exportaciones agrícolas colombianas hacia los países miembros de la Alianza del Pacífico
González Hernández, Paula Fernanda; Henao Florez, Monica Alexandra; Rodriguez Pedraza, Yudy Paola; Nuncira, Wilson
The objective of this research is to identify the influence of the exchange rate on Colombian agricultural exports to the member countries of the Pacific Alliance in the period between 2006 and 2016. The methodology of this research has a quantitative approach and a correlational scope. It is necessary to highlight that we have carried out this research in two phases; the first was developed through the collection of information, where we used the statistical data of the Bank of the Republic of Colombia and the databases of exports of United Nations Conference on Trade and Development (UNCTAD) as main sources; In the second phase, we carried out the corresponding comparative analyses of these data. As a result, we observe that the exchange rate had a significant influence on Colombian agricultural exports to Chile and partially on exports to Mexico and Peru. We found that the Colombian government, through the Bank of the Republic, used exchange-rate policy strategies to avoid the negative impact of the revaluation. However, these strategies were not enough and had to be complemented with programs to boost the agricultural sector. Therefore, we conclude that the exchange rate is not the only determinant of the competitiveness of the Colombian agricultural exports. In this way, we proposed to investigate other determinants that respond to current economic needs and trends.
Análisis de la internacionalización del sector de follajes y flores hacia el mercado de Canadá
Benavides-Parra, Nedid Alexandra; Beltran-Pardo, Luisa Fernanda; Davila-Basto, Cesar Augusto
The main objective of this research focuses on identifying the difficulties in developing innovation in the value chain of SMEs in the Tequendama flower sector, specifically in the municipality of Cachipay, to export foliage and flowers to the Canadian market between 2014-2023. With the context of the economic importance of flower growing activity in Colombia, especially in the Tequendama region, highlighting its export potential and the opportunity represented by free trade agreements with countries like Canada. The theoretical framework is based on Michael Porter's five competitive forces model and analyses the competitive pressures that companies face. Background information is compiled that highlights the economic opportunity of exporting Colombian flowers and foliage, as well as the need for innovation in the sector. Thus, enabling the identification of applied innovation processes and export opportunities to strengthen the flower sector in the region.
Análisis del mercado de vehículos eléctricos en Colombia con base al modelo de Estados Unidos
Duarte-Pulido, Jennyfer Lorena; Torres-Segura, Diego Alejandro; Amezquita-Melo, Nicolas; Ulloa Ramos, Cristian Samir
This paper analyzes the opportunities of the electric vehicle market in the country based on its local positioning and the commercial dynamics between 2016 and 2020, identify who are the actors that have been transforming the environment of electric vehicles in Colombia where are recognized brands that in conjunction with government policies have driven the positioning in the market of such vehicles. It also shows the import dynamics in the country from the case with the United States which is the main partner of the Colombian economy and a benchmark for the promotion of electric mobility in the continent. The growth of imports of this type of vehicles has been vertiginous and although this phenomenon has not happened only with the North American country, this has been a fundamental country in the momentum that has had this sector in the last five years in Colombia. The year 2018 is highlighted in this article as it not only drives the market for electric cars, but also, a growth in the import of electric motorcycles is evident with a massive arrival to the Colombian market of important brands that position themselves as the main sellers of motorcycles and electric bicycles nationwide. In this document a conceptual framework and a methodology of mixed approach is used in which the quantitative and qualitative approach is sought to combine seeking the "objective" vision as the "subjective.
Factores de éxito de la internacionalización de la empresa Oriflame Cosmetics
Neira Rueda, Ronald Leonardo; Aguilar Galeano, Estibaliz
The present work has as a general objective to identify the success factors for the internationalization of the company Oriflame Cosmetics, illustrating how its penetration in the international cosmetics market has been generated. In accordance with the above, the factors that caused the internationalization of cosmetics are analyzed, so that it can serve as an example for companies seeking internationalization of products in our country. The methodology used in this work is qualitative with a descriptive approach to give more clarity to this project by analyzing and compiling information databases. The main finding of this research is to show that one of the aspects that generated an added value for this company, in relation to the companies that are dedicated to the commercialization of cosmetic products, is the sustainability approach that Oriflame Cosmetics handles, since that through this the company seeks to mitigate environmental impacts.
Oportunidades de mercado en la movilización de carga suelta de la empresa 24-7 Logistic Solutions en Colombia
Rojas Solano, Angie Katherine; Rocha Alfonso, Andres
This study allows us to identify a bigger problem that the company handles 24-7 Logistic solutions in the container transport at national level; this is due to the mobilization of these, due to the freights that are shown in the course of their trip. Tolls in Colombia are classified as the most expensive in Latin America, each municipality and department has a series of tariff tolls that must be paid once they enter the territory, this cost increases the price of transporters in the mobilization of their vehicles. to containers full of merchandise. (Jhon Guzman Pinilla, s.f.). So, this project focuses on a market study that will analyze the large companies and shipping companies that supply merchandise, and it is necessary to transport them to different national destinations, demanding a large number of containers. To face and solve this problem, each of the objectives established in this research is to be achieved through the efficient use of tools that allow affinity or certainty to be generated between the processes analyzed and the results obtained; It is through a methodological analysis that the phenomena and relationships between the research process and the object will be differentiated from the relationships existing between. The purpose is to determine the transportation processes and container fleet located in the different cities of Colombia, the viability of these same traveling throughout the country becoming known and reducing freight costs by transporting outsourced merchandise. Where you can develop effective research methods
Internacionalización, nuevos horizontes para la compañía Global Logistics Services Ltda.
Medina Pérez, Pablo Alejandro; Olarte Cardenas, Martha Liliana
The present work was carried out based on the need of a merchandise loading company named Global Logistics Services, to fulfill the internationalization objective, with the purpose of increasing its competitiveness within the logistics services sector, more specifically in the transport service. The internationalization process that Global carried out, was based on different theories of internationalization, example of these is the Uppsala Model, Dunning's Eclectic Theory, Network Theory, Strategic Approach, which contributed directly to the development of plans and strategies that were implemented within the globalization of Global. In order to implement these theories within Global's internationalization strategy, it was necessary to apply a research methodology, which will help us identify weaknesses, strengths, opportunities and threats within the organization. This methodology was based on a case study. what led me to develop an interview as an instrument for research and what would allow to adopt in a better way the established plans and thus arrive at the fulfillment of the defined achievement.
Competitividad de la economía de Chile y de Colombia y sus exportaciones a China
Rojas-Ramirez, Angie Viviana; Nuncira Cervantes, Wilson Alonso
The objective of this research is to analyze the competitiveness of the economy of Chile and Colombia; with the purpose of identifying the behavior of its exports to the Chinese market. To achieve the established objectives, a study was made about the competitiveness of the Chilean and Colombian economy, applying the systemic competitiveness model of Klauss Esser and also, the behavior of Chilean and Colombian products was analyzed to the Chinese market. The investigation showed that the Colombian economy is less competitive than the Chilean economy according to the Global Competitiveness Report 2018 of the World Economic Forum, therefore, Colombia needs to improve at the meso, macro and meta levels that will allow it to increase exports to the Chinese market and thus close the gap in relation to the products exported by Chile.
Oportunidades de negocio para el maracuyá en el marco del TLC con la Unión Europea
Osma-Gualdron, Johnny Ramiro; Cañas-Barrios, Karen Tatiana; Abella-Silva, Sara Katherine; Ulloa-Ramos, Cristian Samir
In the last decade, the economic integration of Colombia, through the signing of trade agreements, has led governments to change strategies to take advantage of the advantages of international trade. In particular, the agreement signed with the European Union has generated important changes for the production and marketing of goods and services, due to the new competitiveness strategies that have emerged in the context of globalization; from this perspective (competitiveness), the present monograph explores various hypotheses concerning the business opportunities for cashew fruit under the FTA with the European Union given its differential factor and the strong preference of the European market for this type of product, historically considered at that latitude to be exotic. This, through the calculation of four indices: the share of production by departments, the Herfindahl-Hirschman index (IHH), the Revealed Comparative Advantage Index (IVCR) and the trend of growth of exports from Colombia to the European Union, which allow an analysis of the participation and competitiveness of passion fruit cultivation vis-à-vis the Trade Agreement with the European Union; indicators that allow us to conclude that the production of passion fruit has had a significant increase since 2013, highlighting the departments of Antioquia, Meta, Huila, Arauca and Valle, as the largest producers of fruit. the level of exports increased significantly to the continent of Europe between 2013 and 2019.
Oportunidad comercial de Colombia para la exportación de semen bovino
Martínez-Guerra, Maryi Julieth; Mendoza-García, Juana Valentina; Pescador-Pérez, Karen Julieth; García Castiblanco, Claudia Paola
The livestock sector in Colombia is of vital importance to the country, this market provides approximately 1. 6% of GDP, for this reason the production and export of bovine semen helps to strengthen the industry, this work seeks to identify and analyze the best potential market for bovine semen in South America of bovine semen, taking into account its production, exports, imports, phytosanitary and tariff measures, a qualitative methodology is used and the theoretical framework that supports the research is based on the theories of international trade, such as The theoretical framework that supports the research is based on the theories of international trade, such as: the theory of location, the uppsala model and the electic paradigm, taking into account that livestock is very important within the national agricultural production. Peru, Argentina, but in sequence with the research conducted, it is concluded that the potentially attractive market for export from Colombia to another is Argentina, due to the characteristics of the livestock that this country has and the acquisition capacity of the same, in addition to the fact that Argentina has an extensive variety of livestock and this would generate cross-breeds and better genetic classification to grow in the international market.
Manual de funciones área de logística empresa Laboratorios de cosméticos Vogue S.A.S
Quiroga Zabala, María Camila; Rocha Alfonso, Andres
The present work aims to design a manual of functions and procedures for the practitioners of the logistics area of the company Laboratory of cosmetics Vogue S.A. In order to provide a solution to the reprocesses that occurred when they were found through a non-experimental investigation evaluating the situations that took place within the logistics area, a descriptive type investigation was carried out, asking questions to evaluate the variables of the investigation problem identifying the causes and consequences. The information was collected by means of surveys carried out with the most senior collaborators. The results that threw the investigation are as follows: the high turnover of practitioners in the area of logistics of Vogue cosmetics laboratory does not use proper monitoring transactions and processes performed by them. Disorder in the execution of processes, due to the fact that practitioners do not take note proper step by step. Lot of reprocesses by the lack of a detailed guide of functions to perform. Therefore, the decision create a guide for practitioners in the area of logistics where indicating the functions to be performed and its respective step by step.
Propuesta de internacionalización para la compañía EMBALAJES ARMAR S.A.S
Buitrago Barbosa, Diana Marcela; Masmela Bernal, Yensy Alejandra; Díaz Ariza, Diana Marcela
The Colombian furniture sector has been positioned more strongly at international level this thanks to its innovation and multifunctionality that is offered to each of the consumers, the manipulation of its raw material as it is the wood represents for the world a fundamental trigger for this elaboration, it is for this reason that in Colombia different strategies are adopted to take maximum care of the felling of trees, some of which are considered as protective forest-producing areas. The Colombian furniture sector stands out for making an adequate production process so as not to affect its stability, this being one of the reasons why Canada accepts direct marketing with Colombia. According to Canadian databases, TFO argues that the continuous access of these furniture producing companies, entities such as CAR and the Ministry of Environment and Sustainable Development provide important information for internationalization processes. However, for the process of internationalization of the company Embalajes Armar SAS and its current positioning and performance, it was necessary to carry out direct interviews with the personnel to elaborate an internationalization proposal, obtaining a positive result for the company thanks to its qualities in all areas and different certificates that have been granted for their good handling in their raw materials, giving as effect two strategies for possible internationalization.
Efectos del covid-19 sobre el comercio internacional Colombia vs Estados Unidos
Agudelo-Agudelo, Doris Adriana; Cruz-Diaz, Ingrid Lorena; Redondo-Mendez, Andrea Carolina
The article analyzes the behavior of international trade between Colombia and the United States during the COVID19 health crisis, based on the economic cycle theory proposed by Keynes, where he explains the phases of an economic cycle, when it becomes a crisis and its effects on millions of people, international trade is one of the sectors that had the most negative effect thanks to the pandemic, not only people were affected by lack of goods and services from abroad, but also small medium and large companies , to achieve a good result, it is good to carry out an analysis of figures from years prior to the pandemic and see exactly the level of affectation of said companies and the economy in general.
Análisis comparativo comercial entre las Zonas Francas Permanentes y las Zonas Francas Permanentes Especiales, Colombia 2013 al 2018
Cortes Zamora, Ana Maria; Romero Tinjaca, Tania Giselle; Valencia G, Catherine
The central objective of this degree work is analyze the trade implications of the creation of the Special Permanent Free Zones regarding the Permanent Free Zones in Colombia since the year 2013 – 2018. The development of this degree work the mixed research method is used. First of all,the characterization of the types of Free Zones , also the main requirements for its declaration, analyzing from its beginnings which were the main Free Zones in the country also its location and the growth have had over the past few years. Was made a comparison of the commercial operations of both imports and exports of the Special Permanent Free Zones and the Permanent Free Zones , it was determined which is the type of Free Zone that presents more value in the operations, regarding regarding to the commercial flows which resulted in the Special Permanent Free Zones having a great advantage over the Permanent Free Zones because in the Special Permanent Free Zones , Are located , large companies, which are dedicated to industrial processing, machinery, capital goods, plant and equipment with more quantity in the country. Finally, were classified, The types of existing Free Zone users to recognize the different functions of each one, using around 700 thousand data from DANE was used to compile both the number of operations and the monetary value, the results were that the greater number of operations carried out in this period are the imports since Colombia imports more than it exports.
Plan estratégico para direccionar las actividades del sub-sector cultural de artes visuales en diseño empírico urbano de Bogotá hacia la internacionalización
Cortes Ortiz, Angie Karina; Sachica Avellaneda, Lizzetd Jubelly; Redondo, Andrea
This project aims to study and analyze the cultural subsector of the visual arts in urban design as an opportunity to generate productive activity based on intellectual property, creating development, innovation and a new field of growth in the economy. Strategic plan that allows the strengthening of the activities of said subsector to generate competitiveness and integration and thus open the opportunity to participate in international markets. This subsector is part of the Orange economy, which corresponds to an unexplored creative economy that has undergone great growth and has consolidated the new form of entrepreneurship and economic development, although the subsector requires the implementation of strategies that contribute their activities towards greater cost effectiveness.
Análisis de la internacionalización del subsector de los cosméticos a partir de la dinámica comercial en Colombia y el caso de éxito de la empresa Belcorp
Castro-Silva, Andrea; Ramirez-Garcia, Maria Alejandra; Ulloa Ramos, Cristian Samir
This paper intends to analyze the internationalization opportunities of the cosmetics industry in the country, whether due to the investments that come to it, Colombian companies that are in process and the derivation of lessons learned from cases of Success for companies looking to venture abroad. It is evident that despite the great reception that Colombian cosmetic products have in other countries, there are few national companies that manage to penetrate the international market. Colombia, within this industry has remained in the preference of international investors thanks to the variety of components that the country can contribute to its products and the consumption figures sent within the national territory, currently the country has important international brands that contribute to the Colombian economy in different aspects and obligation to the constant re- invention of national brands. At present, internationalization appears as a necessity for companies that want to position and maintain themselves through the years within the market. Colombian cosmetic products have presented quite positive figures in recent years, ensuring a greater boom in the coming periods, which is why this research arises with the aim of analyzing the success story of the Belcorp corporation, regarding the internationalization model used serving as support for all those Colombian companies that wish to open their market abroad.
Productos agroindustriales colombianos con potencial exportador hacia Japón y China
Gallego-Beltrán, Angélica; Ulloa Ramos, Cristian Samir
The purpose of the research project is to identify business opportunities derived from the commercial relationship for each of the four products exported by the Colombian agro-industrial sector to Japan and China, which are: Coffee, raw vegetable products (Flowers, foliage and vegetable fibers), fresh or dried fruits and nuts (Various fruit trees and fresh or dried nuts) and sugar and honey preparations (Sugar cane and honey cane). For this, a historical line of diplomatic relations between the countries is shown, later an analysis of the production capacity and performance at the national level during the period from 2014 to 2018. In turn, the comparative advantages revealed by product are presented and finally the phytosanitary admissibility requirements that are required for export to the aforementioned countries, derived from the commercial link of Colombia with Japan and China during the study period. Resulting in availability of arable land and production with the possibility of exportable supply.

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