Hotelería y Turismo

Permanent URI for this collectionhttp://172.16.0.136/handle/123456789/31

Browse

Now showing 1 - 20 of 201

Propuesta recorrido turístico en torno a historias, mitos y leyendas urbanas de La Candelaria
Gonzalez Hernandez, Maria Fernanda; Torres Martinez, Erika Camila; Leon Cardenas, Mauricio Javier
The proposal of a tour around stories, myths and urban legends in the town of La Candelaria, aims to publicize and take advantage of tourism and heritage resources with the account of the area. Based on the surveys that were conducted, it was found that there is a lack of knowledge on the part of residents and tourists about the stories, myths and legends that encompass the locality, for this reason, they chose to work on this project to publicize these places that, in turn, are patrimonial interests that, throughout history, have forgotten and that have lost their cultural value. Likewise, the results show that most of the respondents are interested in knowing the area with this type of route. The solution to this problem is to design a tourist route with strategic points different from those that are already exploited in this sector, in order to make known another part of La Candelaria that has remained in the past and to relive its history through an activity with guided accompaniment. According to the check list, an inventory of the possible places was made and it was found with these, it fulfills the conditions of structure for the entrance and the pedestrian access that allows to make a guided tour of said area. Finally, the tourist route was designed, delimiting the strategic points through a cartographic map, to transmit the geographic information in a visual way, and also, to measure the duration time of a point to point and of the route in general.
Estudio de la utilización del Revenue Management en hoteles de 3 y 4 estrellas en la ciudad de Bogotá.
Avella-Herrera, Brandon Ivan; Bernal, Aldemar
Abstract The central objective of the document is to determine the financial impact of revenue management (RM) in the specific case of 3 and 4 star hotels in the city of Bogotá. To carry out this, you can identify and characterize some factors of greater importance or not for the use of this discipline. In order to determine the financial impact, a survey was conducted. It was found that in the sample of 3 and 4 star hotels in the city of Bogotá there are some clear shortcomings in the implementation and knowledge of revenue management. In the hostelry of the city.
Diagnostico para el desarrollo del turismo étnico en el resguardo Muisca de Cota-Cundinamarca
Guerrero Diaz, Jessed Marisol; Cárdenas Mora, Giovana Carolina
The ethno tourism in Cota allows tourists to know other cultures, where they can interact with communities that have very different lifestyles, for their food, traditions, language, among others. This type of relationship gives the tourist a great travel experience. The municipality of Cota lends itself to realize this type of tourism due to the ethnic and cultural wealth that it possesses; For this reason, it is necessary to implement the services offered by the municipality of Cota, where the community can be trained to present a tourist service.
Propuesta de ruta turística arqueológica en Tunja y Villa de Leyva
Quiroga-Hoyos, Sergio Nicolas; León Cárdenas, Mauricio Javier
This investigation consists in the creation of the guidelines for an archeological tourism route proposal in Tunja and Villa de Leyva from the Pre-Columbian vestiges and remains found and preserved by departmental public entities. For this end, it was investigated in depth about the importance of this tourism branch, how it is linked to the social-economic development of the communities and its contribution to the cultural and historical recognition of the societies who created these pieces. Equally, various research sources were taken as a basis from the professors of the Pedagogical and Technological University of Colombia (UPTC) about the main findings in the Muisca fences area in Tunja, which are publically exposed nowadays. For the formation of a route, it was primarily investigated about the connection between these remains and the stories of Muisca mythology to tell their tales, lifestyle and religious practices. Then, through an elaborated survey, the potential market was evidenced in getting to know and exploring these attractions, to later on create guidelines of a tourism route, an itinerary model and the costs that would be incurred to provide this service, from the obtained feasibility results in the surveys conducted. It is concluded that it is possible to operate this route, which would foster significance towards indigenous cultures, greater protection of archaeological remains and it would generate an expansion opportunity for Tunja’s and Villa de Leyva’s tourism offers, as a part of the proposed objectives in their respective development plans.
Plan de mejoramiento para el cargo de guías turísticos en la empresa Pure! Colombia travel group, para la renovación de la certificación Tourcert
Bohórquez-Obando, Maria Camila; Pérez Ramírez, Patricia
In the following project, we present the proposal that aims to contribute to the continuous improvement of the company Pure! Travel group Colombia, in order to obtain the renewal of the Tourcert certification, taking into account that this international certification is one of the best letters of introduction for the company that operates trips in five Latin American countries. For the development of the project, theories on improvement plan, tourist guidance and tour guides were taken into account. The methodology used was descriptive research, which allowed us to investigate the internal processes of the company Pure! Colombia, with respect to the tourist guides who work there. Finally, a proposal for a structured process for the position of tourist guide was generated. For this standardization, a booklet was designed describing the process of hiring and training a guide. This academic activity was carried out with the support of Pure! Travel Group, which provided access to internal information on the processes for hiring a tour guide.
Propuesta para la diversificación de la oferta turística en la zona centro de la ciudad de Bogotá a través del turismo cinematográfico
Caldas Zambrano, Ana Maria; Gomez Satoba, Yolima Esperanza; Narvaez Martinez, Martha Lucia; Hernandez Vargas, Carolina
In the following proposal of diversification of the offer through film tourism; The evidence of the work. The evidence of the work. The information shown on the previous page. from where point-to-point is broken down all that is referred to once, since at a global level the Caracol Strategy is identified as an award-winning success in the different aspects and aspects, it is recognized in the different identical components, the culture and the location of this and each film recorded in the downtown area of the city of Bogotá, which has been selected, used, used, given, described, used the technique, the technique has been used. in the writing, the purpose of the work is the fact of the plant a touristic circuit with the described locations of the film along with the complementary services adding some tourist resources of the downtown area of the city of Bogotá.
Estudio sobre la contribución del turismo al desarrollo económico y laboral en el departamento de Cundinamarca: estudio de caso en Girardot
Pinzón-Rivera, Stefanny; Gordillo-Chaparro, Luz Angélica; Tobón Soto, Sandra Liliana
This work tries to identify what are the benefits that tourism has to contribute to the development of the department of Cundinamarca and the municipality of Girardot. For this, a characterization of the production that the department of Cundinamarca has; taking into account the economic activity of commerce, repair, restaurants and hotels, a review of the annual survey of services was carried out, determining the participation of gross production and the participation of intermediate consumption, regional development plans for competitiveness and plans. were analyzed. of development of the department of Cundinamarca and the municipality of Girardot. It is concluded that today the economic activity of commerce, repair, restaurants and hotels is important due to its growth and economic contribution given in recent years. The accommodations have an important participation in the generation of employment, as shown in the profile of the employed staff and in the paid staff.
Propuesta de producto turístico de bienestar lúdico recreativo en San Francisco, Cundinamarca para la comunidad fitness
Cuestas-Daza, Dhixxy Michelle; Lozada-Cañon, Maria Camila; Vásquez Bernal, Jairo Alberto
The present work aims to show wellness tourism as an innovative and differentiating tourism, for people who lead a healthy lifestyle, in addition to achieving a balance with mind and body, this tourism is within the health tourism branch and is divided into two recreational and holistic categories, the project focuses on the recreational segment, this is characterized by activities outside the routine, such as sauna, thalassotherapy, Jacuzzi among others, besides being chosen the municipality of San Francisco as it has several tourist attractions such as Lago Verde, Alto de la Virgen, Jardín Encantado which are suitable for the development of wellness tourism. With this project a proposal of recreational wellness tourism product in San Francisco, Cundinamarca for the fitness community, characterizing the demand of the community and identifying whether it performs wellness tourism, the main activities that are practiced and the main reason for leading a fitness lifestyle, were also defined the tourist attractions of the municipality, to determine if they are conducive to the development of wellness tourism, finally the design of a tourist wellness product was realized with different activities such as thalassotherapy, hydro massage, yoga that have a benefit for the balance of the physical and mental health of the fitness community.
La floricultura como alternativa de desarrollo turístico en el municipio de Tenjo, Cundinamarca
Escobar Amorocho, Angela Maria; Cárdenas Mora, Giovana Carolina
The municipality of Tenjo is one of the centers with the greatest exercise of flower cultivation in the department of Cundinamarca, however, this activity is not being potentiated for its tourist development. In view of the above, it is highlighted that Cundinamarca is the epicenter of floriculture in the country, producing 85%. It is for this reason that the Sabana de Bogotá has become the area with the greatest floricultural development, constituting for several decades as one of the most important sectors of the Colombian economy, having a presence in international markets. Therefore, this investigation aims to design tourism development activities that encourage floriculture with tourism in the municipality of Tenjo. Which aims that both tourists and the community find a tourist and economic alternative improving the quality of life and promote the arrival of visitors. This research was born due to the need to potentiate the floricultural activity, this being the main source of economic income in the municipality of Tenjo, through tourism development. That allows not only the recognition of the municipality, also promote this activity and the economic, cultural and social rise of Tenjo. This text is developed by qualitative research, where tools such as surveys and interviews were used, where the lack of projects that propose the merger of the floriculture activity with tourism is determined.
Propuesta publicitaria para el desarrollo de turismo oscuro en el Cementerio Central de Bogotá
Fandiño-Fandiño, Nicoll Alejandra; Patiño-Lara, Lina Johanna; Mora-Forero, Jorge Alexander
This research is aimed at knowing what are the motivations that affect the people for dark tourism in the Central Cemetery of Bogotá. For this, used as bases, the following categories: tourism, dark tourism, trends tourism, motivations, necro tourism or cemetery tourism and alternative tourism. Fraud in order to be able to use the interview, structured survey and photography, as instruments of investigation, likewise it was taken into account that this investigation is of mixed approach and does not probabilistic. An advertising plan was made defining the public objective and the persuasive resources, thus detailing an advertising brochure of a physical and digital nature, which was carried out, taking into account the main motivations that this research found, in order to demonstrating with research and publicity, that dark tourism is nonetheless bad, but on the other hand it can teach different aspects related to the History and culture.
Propuesta de promoción turística para los termales de santa Monica en el municipio de Choachi
Avila Arteaga, Liseth Paola; Pinillos Castillo, Wilson Ricardo
A tourist promotion proposal is generated for the Santa Monica hot springs in the municipality of Chachi, generating an analysis of the tourist offer generating a detailed inentar, following the demand that is to say to the tourists and people who visit the hot springs generating an inestigation with data collection in different ways such as surveys resulting in an analysis of the type of client that is presented and in the last place a proposal of strategies is generated to be carried out for a tourism promotion.
Propuesta de un evento turístico para el fortalecimiento cultural del Cabildo Mayor Indígena Kichwa de Engativá
Rativa-Montaña, Solangy Vanessa; Murillo-Suarez, Angie Vanessa; Ramos-Gómez, Leydi Viviana; Castro-Chiguazuque, Mónica Andrea
In the present work, it can be evidenced that its main objective is the strengthening of the culture of the Cabildo Mayor Indígena Kichwa de Bogotá located in the locality of Engativá, since it has suffered a great wane in its cultural identity. Mentioning this, it can be affirmed profoundly in an investigation carried out of a descriptive type, with a qualitative approach, by which, first measure, defects were investigated were the aspects to be strengthened within the cultural identity in the community, followed this, the causes that caused this wane in their cultural identity were identified and finally a proposal was presented for the fulfillment of the general objective. This proposal was made for to achieve a strengthening focused on different aspects of the Kichwa community; it proposes the development of tourist activities with the objective of consolidating and making its culture more widely known. With this, it is intended that the new generations take the responsibility of transmitting their culture and the interest of promoting the recreation of these same people outside their community. Finally, with this proposal and degree work, it will be modified to motivate the young generations of the community to take on the responsibility of keeping their culture and identity alive, transmitting it principally within its own community, with the new generations that are arriving and with all possible people external to them. Additionally, it will be possible to demonstrate that tourism is a key factor for the transmission and recognition of these cultures or indigenous communities within the country, emphasizing that it must be carried out with the greatest respect and responsibility so as not to generate negative impacts.
Estudio de factibilidad para la implementación de un ecolodge en el Agroparque los Soches
Huertas-Castiblanco, Leidy Tatiana; Castaño Ramirez, Sorany
The purpose of this research is to determine the feasibility of an Ecolodge in the rural area of Agroparque los Soches located in the town of Usme Bogotá. An analysis of aspects was carried out such as: the characteristics and potential of tourist destinations, the environmental impacts that could be generated and preventive actions, current market characteristics and the definition of the potential client's profile, technical, administrative and legal aspects for its operation and finally the financial structure. An exhaustive investigation was carried out, ranging from the basic concepts of sustainability, its development and presence in Colombia to the Ecolodge models that exist at the international and national level, and nature tourism in Colombia. For methodology, different methods and tools that exist were investigated, selecting the most suitable for the development of this study. A market, technical, administrative, legal and financial study was carried out. The results obtained were in accordance with the following phases: in the first, an investigation of the most important aspects of Agroparque los Soches was carried out, in the second, the impacts that could arise due to the implementation of this type of accommodation were analyzed, in In the third, an analysis of the determined direct and indirect competition was made, market trends were analyzed, and a survey was applied, obtaining as a result the potential client profile, in the fourth, the required administrative and legal structure was determined and finally, in the fifth analyzed technical aspects.
Propuesta de un producto turístico para el avistamiento de aves en el municipio de Sopo Cundinamarca.
Mahecha-Medina, Diego Alejandro; Naranjo-Rubiano, Yenifer Carolina; Mora Forero, Jorge Alexander
The activity of bird watching is one of the activities of the sector that has taken force and begins to develop with stronger themes, where the people who carry out these activities already have a prior knowledge that is to say they are more specialized tourists, also in our country with a great diversity of birds, according to Pro aves Colombia has 1900 species, not counting the different ecosystems that it has for the development and habitat of birds. All the information gathered about the activity of bird watching in the world and how it has been developed in Colombia and especially in the municipalities of Cundinamarca was special to develop the first objective set as it is to define the tourism potential in the municipality of Sopó, where it was evaluated the resources with which they are counted and characteristics of each one of them, the taxonomy of the birds was also valued where a brief description of the birds that are there is given in which some of them are endemic and others are recognized at the level world. For the second objective, "Establish the profile of the potential tourist for bird watching in Sopó", after different studies and how to diagnose the customer profile to have a clear segmentation of the market and thus generate direct marketing , a survey was designed in the municipality taking as sample the number of tourists that visit during a year.
Diseño de sendero recreativo en la reserva natural Peñas del Aserradero para niños con síndrome de Down
Medina Ortiz, Nathalia; Medina Peña, Daisy Katherine; Vega Sanchez, Jheimy Tatiana; Guerrero Villagrán, Manuel
The present project called Design of recreational path in the Peñas del Aserradero nature reserve for children with Down Syndrome, in Albán Cundinamarca, Vereda Marías Altas, is aimed at children between 8 and 15 years old with the genetic condition of Down Syndrome, this with the aim of encouraging social tourism in the municipality, also educating them at the environmental level in order to contribute to the conservation of the natural reserve and in the same way contribute to them in their motor development through a series of activities that facilitate the relationship nature -Man highlighting the main scenarios of the territory, creating a benefit for both parties. In order to carry out these activities, the needs of the determined population were identified, making interviews to specialists of the topic such as teachers and family members, and the municipality's need to attract public for tourism was identified, which in this case we decided to focus on social tourism, this because the municipality has the attractions but not with the distribution of adequate information for their knowledge.
Propuesta de circuitos turísticos de cata cervecera artesanal en la zona T
Prieto Salinas, Viviana Carolina; Rodríguez Ortíz, Juan Pablo; Barriga Barriga, Claudia Lilian
A touristic circuit is a combination of attractive or strategic places that aloud give knowledge of a touristic destiny. Those circuits focus on a specific thematic or final objective that comes to generate diversification of the tourist offer and the increase of visitors of a determinate zone. For this graduate project it has been made a proposal of different touristic circuits with a thematic, it focus on the draft beer that offer the establishments of the Zona T in the city of Bogotá. The draft beer is an alcoholic product base of barley malt, which shows differences by its manual production and unique organoleptic characteristics gived by its fabrication process, unique ingredients and naturals and its fermentation. For be an alcoholic drink too much especial and important, it have been made four different touristic circuits inside the chosen zone, that focus in the tasting of every single one of the beer that was artisan way produced and its respective pairing, so the tools used for the research taking about of the establishments was the application of technical sheets, interviews with experts on the beer topic and polls to the public or potential client, to which could be addressed the project. So it was analyzed that the circuits can be made to all kinds of customers or public, since this drink does not present any problem in its consumption. But we want to focus mainly on people aged 25 years and older, since at these ages people are more receptive to the knowledge of tasting and pairing and they can appreciate more fully and deeply the taste for high quality beverages. When carrying out the respective study of the establishments of the T zone, it was possible to know the different kinds of beers and preparations that they offer and the main physical characteristics and service provision to be able to give a unique experience to the visitors. In this way, select the PUBs to belong to the touristic circuit and the respective creation of four different types of circuits focused on the tonality of the beer, its organoleptic characteristics, its respective pairing and the difference with the industrial beer called CERARTE blond, CERARTE red, CERARTE Black andCERARTE fusion.
Propuesta para fomentar la visita a los museos históricos en el centro de la Candelaria de Bogotá por parte de los colegios distritales la Amistad y Grancolombiano.
Parra-Lopez, Bryan Steven; Robayo-Piñeros, Angie Julieth; Sáchica-Mancipe, Sandra Marcela; Guerrero Villagrán, Manuel
We cannot ignore how important is to generate learnings into educational establishment, learnings that represent a different environment in comparison with a conventional class room but they should be communicate in a didactic and motivational way to acquire knowledge. Although, museums have different ways of cultural expression to give away knowledge, they should consider how is the way to invite students and their interesting to empower of their huge cultural wealth bring us. The subject of this study is designing a motivational purpose for public students of the city of Bogotá, to recognize and empower of the big historical and inherited wealth which keep different museums from Candelaria’s zone. This research has been applied to students of 8°, 9°, 10° and 11° grade from public schools and where were asked about the importance of visiting museums located in the historical downtown of Bogota. An interview was carry on to teachers, about their point of view of different cultural samples through visiting a museum. Also, different historical museums of the city were visited and it was evident a beauty and an amazing historical and inherited wealth that every single place keep in it. The answers received were enough evidence that students have a few interest in historical, patrimonial and cultural wealth which can be generate trough visiting museums.That is the reason to pretend creating and running a didactic book that allows students create an interest on visiting and at the same time gain knowledge out of a class room, all of this visiting regularly museums located in the downtown of the city.
Plan estratégico de revenue management para el hotel Viaggio Nueve Trez
Cárdenas-Baquero, Ana María; Vásquez Bernal, Jairo Alberto
The purpose of this document is to establish a revenue management structure at the Viaggio Nueve Trez hotel, through the study of various markets, the demand for supply and competition, the economic sector and the other factors that influence the take of decisions of the potential client when choosing a hotel of preference. From the study, optimal strategies are developed to increase the income generated to improve the profitability of the sales channels. revenue management strategies have been successfully developed in numerous hotel chains worldwide with optimal results and significant growth in the industry. The participation of direct sales is essential for the reduction of costs generated by other sales channels, the most influential factors in the product are determined and thus we manage to balance revenue management in the most optimal way.
Ruta turística en la Candelaria como experiencia cultural que permita conocer la tradición gastronómica cundiboyacense
Claros-Ortiz, Maria Camila; Nieto, Alvelayis
Tourist route in La Candelaria as a cultural experience that allows knowing the Cundiboyacense gastronomic tradition, it is a way that can be implemented to position the sector for gastronomy, in addition to the main idea is to make Cundiboyacense cuisine known in a dynamic and creative way , as well as having a cultural rescue and the gastronomic tradition of the region, since in this town only the typical dishes of other cities are produced. The Candelaria sector is a place where a gastronomic route is not evident, where the tourist can have a didactic and experience interaction, in addition to the fact that in many popular restaurants the typical Cundiboyacenses dishes are not given, only the best known of the In the country, tour operators focus on providing a series of common activities that tourists frequent the most, but they do not realize that the demands of the traveler are becoming more complicated and different, where the experience within their trip plays a role. very important. The objective is to carry out an experiential tourist proposal in La Candelaria, which allows to know the Cundiboyacense gastronomic tradition, the methodology of this work is mixed since in order to have the complete information to get to see if the investigation is pertinent, quantitative data and qualitative using different research instruments such as the survey that gives us real and current data of the tourist regarding their perspective of traditional cuisine. This tourism proposal is innovative, since it takes into account the new demands of the traveler, the main characteristic is to be able to offer the tourist a new way of knowing the Colombian tradition, so to speak, not only will the client benefit but also the traditional establishment, which make it possible to prevail the recipes of those dishes that are characteristic of the Cundiboyacense culture.
Propuesta de Turismo Experiencial en la Ciudad de Bogota a traves de redes sociales
Gomez Alonso, Diego Armando; Perez Rincon, Jenny Carolina; Santana Salgar, Paula Lorena; Morales Rivera, Efraín
The term experiential tourism mainly means the achievement of tourist experiences, experiences that are more than unique and that turn the tourist into an active subject of the activity. These experiences and especially experiential tourism are very recent concepts that even come related to the term of creative tourism, that allow to live the destiny of a different way to the normal, taking part of its people, its culture and leaving also part of itself Same in other populations, therefore it is interesting to discover that the motivations to develop these new concepts are mainly by the use of social networks. Social networks that are considered the main source of opinion and encouragement for other potential tourists to discover the experiences that can be generated in any destination, for this case especially in the metropolis Bogotá, even these same ones are the pregnant of tourist information provided by Thousands of tourists who after their previous visit to a destination want to make it known from their experience, from the interaction among other tourists. The objective of the research is to achieve a proposal that integrates these two terms that in turn collaborate with the main objectives of tourism development of the City of Bogotá and mainly that may be opening opportunities to new issues that are necessary today in the Tourist activity.

Browse

Browsing Hotelería y Turismo by Issue Date