Hotelería y Turismo

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Actividades agroturísticas en el municipio de Tenjo Cundinamarca
Gonzalez Rodriguez, German Felipe; Morales Rivera, Efraín
The natural and cultural wealth of Tenjo Cundinamarca, its friendly people and its fascinating history, allows you to know it as a tourist destination for all nature lovers and tourists in general, so that being the owners of this wealth, it is time to value and to take advantage of our resources in a sustainable way, contributing through ideas and actions that seek the tourist development in our municipality. The great dynamism of the tourist activity has determined that every day that passes generates the need to implement new alternatives, reason why the supply has had to be extended based on the exigencies of the demand. At present due to the boom of the tourist sector and the high agricultural potential, it is begun to take advantage of the Agrotourism. In it, natural and agricultural resources are integrated and used under the concept of sustainability.
Análisis de estrategias que fomenten las actividades relacionadas con turismo espiritual en la ciudad de Bogotá
Romero Ruiz, Cindy Tatiana; Rodriguez Alfonso, Karen Andrea; Hernández, Carolina
The spiritual time through the ages has reached a place where emblematic representatives represent for many people the essence of being, that inner part that makes each person with a different and unique perspective. In this way it is about recognizing, recognizing places and ways of encouraging people to do spiritual recognition at an international, local and local level in order to obtain a vision for a deeper vision of what people think and create and therefore define the conceptualization for the population that does not recognize it as spiritual tourism but as religious tourism. According to this, some schemes were generated defining each place in Bogota where spiritual tourism is not defined, but as a personal activity of each being, for this reason it is presented in a tourist map and a promotional video so that the population recognizes it as existing
Análisis de la cadena de valor del sector turístico en el municipio de Tabio, Cundinamarca
Requena Pardo, Katherine; Sánchez Cortés, David Alejandro; Tobón Soto, Sandra Liliana
To know the current situation in terms of tourism and its development is important for government entities, local communities and tourists. Generally speaking, the tourist value of a specific destination is generated by a system of elements that work with each other, in other words, the value is given from the activity of a tourist value chain, and knowing its operation is vital if you want improve or develop the future potential of any place. The purpose of this document is to analyze the behavior of the tourist value chain of the municipality of Tabio, as well as its composition, advantages, shortcomings and solutions proposals, within a context of continuous improvement in favor of enhancing local tourism. Taking into account all types of qualitative and quantitative relevant variable from the analysis, and, by proposing a value chain model for the municipality, as well as a subsequent field work through tourist surveys and checklists to the providers of tourism services, in turn the current status and the field of improvement to the value chain system in general of the municipality, evaluating in turn the latter place in an attractive, organized and with a varied offer and versatile for all types of tourists. Taking into account all types of qualitative and quantitative relevant variable from the analysis, and, through the proposal of a value chain model for the municipality, as well as a subsequent fieldwork through surveys to tourists and checklists to tourism service providers, the current state and the area of improvement for the overall value system or value chain of the municipality was established, also evaluating how attractive, organized is Tabio and how varied and versatile is the tourism offer for all types of tourist.
Análisis de la contabilidad de costos hoteleros aplicada a los hoteles de 4 estrellas de la ciudad de Bogotá
Garcia Ochoa, Diana Janneth; Sarmiento Bolivar, Laura Daniela; Mora Forero, Jorge Alexander
The project of investigation “ANÁLISIS OF THE ACCOUNTING OF COSTS HOTELEROS APPLIED To THE HOTELS OF 4 STARS OF THE CITY OF BOGOTA” It is realised by students of the program of hotelier and tourism of the University of Uniagustiniana in Bogota. The purpose of the present study is to visualize and investigate the handle of the costs hoteliers in the hotels of four stars in Colombia, basing us in the investigation and work of field and in front of the theory explained in relation with the program, with the end to validate that so much it is the handle empirical and that so much is updated in front of the sectorial technical norms in comparison to other hotels to international level.
Análisis de la oferta y la demanda de turismo de Poker en el centro de Bogotá
Perdomo Castiblanco, Melissa; Rodríguez Rivera, Laura Carolina; Blanco García, Luz Angélica; Hernández Vargas, Carolina
The main objective of the following work is the proposal for the development of tourism in the center of Bogotá, the objective of this proposal, if it is affordable and profitable, is to attract both national and international tourists who, motivated by the game and their taste for casinos, agree to participate in activities that integrate the most representative casinos and involve other tourism providers in the area, such as hotels, museums, theaters, cultural halls, transport, restaurants, among others. Now, to meet the desired objectives and know how feasible, competitive and beneficial this proposal can be for tourism development in the center of Bogotá, the analysis of the existing resources, the attractions, the offer and the target market of the same. This in order to know the context in which the activity is and the way in which the casinos that make up this product operate. In view of the fact that the analysis of the area is the starting point for the design of the study, a concept and the techniques that allowed to define the way in which the information should be selected and classified could be implemented
Análisis de la ofertea y la demanda de espectáculos en vivo como alternativa de turismo en la localidad de teusaquillo
Barrios Sanchez, Ana Maria; Cárdenas, Giovanna Carolina
This degree work was carried out in order to contribute to the study of the importance of cultural tourism focused on live shows as a source of tourism in the city of Bogotá. First, the creative and cultural industries are analyzed in this moment of the music industry. Likewise, reference is made in Festivals to the park (Salsa, Rock, Hip hop and Colombia) and even international concerts for the positive influence on the cultural tourist behavior of the city, becoming an attraction for the capital. The creation of tour packages for the concerts, Rock al parque 2017 and Ed Sheeran was done in 2017. This work fulfills the function of investigating the impact that the mass events of the Teusaquillo locality can generate; It also highlights the cultural, economic and social exchange that brings the development of these shows. Finally, he concludes that the shows are important for tourism in the town of Teusaquillo
Análisis de viabilidad de recorridos de turismo industrial en el sector textil del occidente de Bogotá.
Sánchez-Chaparro, Cindy Yurany; Triana-Triana, Viviana Carolina; León Cárdenas, Mauricio Javier
Currently in Colombia no information is recorded on industrial tourism, for this reason the feasibility of implementing this type of tourism in the textile sector will be evaluated and will contribute to their growth and development. It is proposed through this research that the implementation of this type of tourism in the city of Bogotá will be generated in the future and in turn be the basis for allowing development in the city of Medellín as it is the city that has the leadership in textile activities due to the positioning of large fairs. Through this research, the historical data of industrial tourism and the textile industry was disclosed, the western territory of the city of Bogotá was evaluated, in which the development of this type of tourism is exposed, the possible profile was identified of the tourist interested in the development of this type of tourism and finally the construction of the tourist proposal and the determination of the equilibrium point by people and by sales, thus, the identification of the viability of the development of the research project was carried out.
Análisis de viabilidad Glamping Santa Clara para eventos sociales en el municipio de Chía, Cundinamarca
Acuña-Torres, Ángela Tatiana; Bernal-Beltrán, Angie Paola; Gamarra-Jaramillo, Heidy Viviana; Bernal Farfán, José Aldemar
The central objective of the project is to determine the viability of Glamping for events, with the intention of establishing a company of these services, in the Santa Clara farm located in Chía Cundinamarca. As this is one of the municipalities with the highest growth in social events, we want to take advantage of all available resources, to contribute to its socio-economic development, based on quality, excellent service and adequate prices. As an initial part, an analysis was carried out to establish whether they consist of adequate factors, in addition to norms and legal bases that support the viability of the project; in the second instance, the theoretical bases necessary to develop the project are investigated; to determine feasibility. On the other hand, the respective market study is also carried out where the existing supply and demand is investigated to determine the unsatisfied part of the latter and to be able to cover it; In addition, the necessary projections are made to know in advance a perspective of the market to attend. All this supported by field research applying surveys to the inhabitants of the municipality of Chía, in order to obtain information on the social events that take place there. With the positive responses that were obtained from the market and technical studies, the financial projection is carried out, forecasting the costs and profitability of the project.
Analisis del festival de danza de Bogotá como nueva alternativa de turismo cultural en la ciudad
Beltran Ramirez, Olga Maria; Neuta Ortega, Alvaro Javier; Duarte Dueñas, Luisa Fernanda; Cárdenas Mora, Giovanna Carolina
The following research paper presents an analysis of Bogota Dance Festival as a new cultural tourism alternative in the city. This analysis is divided into three sections which develop one to one certain phases and characteristics of itself. In the first chapter, the bases are listed from the cultural side towards tourism events. We made a characterization of the festival, placing in that order who make posible the event, where it’s going to be and who organize it. Taking into account the value proposition of the festival, which is the great variety and range of multicultural events, as several genres of dance´s are integrated into one single festival. In the second chapter, the tourism market is the base, that includes elements such as offer (goods and services that generate tourism experience) and demand (consumers of tourism products and services). A reference is made to the public to classified them in two different types: first one is the current market, that are all persons residing in Bogota and the second one is the potential market, where in this case are the people you want to reach towards of their profile, their tastes and preferences. In this case we name it receptive tourists, they are foreigners who come to the city looking for cultural activities that allow them to have fun and stay in town for at least 24 hours. Finally, in the third chapter, we propose a media plan taking as a reference the potential market that we just defined in the second chapter (tourists as customers and the value proposition of the festival). Also the branding that identifies the festival, in this case the name of the fest will be: “10 years of Bogotá in moving: ¡the festival is yours!” The media plan focuses on digital marketing, and within the social networks using it as tools of propagation and promotion of the event in Bogotá. You should know the appropriate message to reach the tourist and the way to deliver it
Análisis del impacto de sustituir pitillos plásticos por biodegradables en una empresa de servicios de Alimentos & Bebidas, Caso Centro de Convenciones El Cubo, Bogotá
Frade Ariza, Alis Manuela; Parra Patarroyo, Cristian Felipe; León, Mauricio
Taking into account the problem of pollution facing the planet and much of the pollution produced is due to the consumption and poor handling of plastic whose components take a long time to decompose and within the industries one of the most used by plastic is the industry of the hotel industry and tourism and especially in its department of food and beverages with the use of plastic products made of polypropylene, this being a synthetic fiber of the most resistant at the time of degradation, among the most used utensils is the plastic cigarette which is an element that is given a time use no more than an hour and then is released to landfills or failing to hydrological currents that eventually flow into the sea affecting thousands of animal species in its passage for each ecosystem; the time comes to look for solutions to curb this contamination, which is why many environmental groups emerge with campaigns of responsible consumption and proper management of waste. These are insufficient strategies to stop this situation, which is why it is intended that from the hotel and Tourism has an empowerment and commitment to be direct participants in search of the solution.
Análisis del potencial turístico del Museo de Momias y su incidencia en el desarrollo de San Bernardo, Cundinamarca
Sánchez Jaber, Leila Verónica; Cárdenas Mora, Giovanna Carolina
The following work presents a study of the Municipality of San Bernardo, specifically of the “Museo de Momias José Arquímedes Castro”, based on the incidence that it has had in terms of tourism and how has been the impact generated in tourists. For this purpose surveys have been used to identify the variables that determine the customer profile and interviews that indicated the contribution of the museum for San Bernardo. Finally, it shows a proposal of a tour based on the previous results in order to increase tourism and improve the tourist experience while visiting the municipality.
Análisis del producto turístico avistamiento de aves en Bogotá Región y sus posibilidades de desarrollo
Hernández Lizarazo, Laura Cristina; Pachote Rodriguez, Jennifer; Velásquez Venegas, María Lucía; Hernández Vargas, Carolina
The project conceives bird watching as a tourist activity of great growth in Colombia, so we proceeded to analyze the activity in the capital of the country: "Bogotá" which was still a city, has different bodies of water (wetlands), which provide a perfect environment for bird watching. Thus perceiving the possibility of expanding the tourist portfolio of Bogotá. For its analysis, different variants that make up the value chain of an adequate tourist bird watching product were taken into account, which were identified from different examples of products of this kind of tourism at an international level and from the model proposed by ProColombia, entity responsible for promoting tourism in the country; as a second measure they were valued. Achieving thus propose a model for the proper execution of the activity in mention. On the other hand, two natural sites were proposed outside Bogotá because the city is usually promoted as Bogotá region; These places were: Pionono Ecological Park in Sopó and Encenillo Biological Reserve. To choose them, their tourism vocation was taken into account as natural destinations and the inventory of birds that they possess, in addition, due recognition was made of the places and in them specific surveys were made for later purposes of the project. The third chapter of the project includes all the promotion tools that could be implemented according to the results obtained in chapters one and two.
Análisis reflexivo de la percepción del patrimonio cultural en los museos de la Candelaria
Restrepo-Tafur, Manuela; Mora-Forero, Jorge Alexander
The main objective of the document is to reflect on the factors that influence tourists' interest in learning about the cultural and historical heritage in the museums of La Candelaria, in Bogotá. Research instruments such as interviews and questionnaires were employed to understand the perspectives of both tourism providers and tourists visiting this area of the city. Varied results were obtained regarding tourists' interest in experiencing this type of tourism; however, challenges were identified that prevent this activity in museums from being carried out consistently. Based on these results, some recommendations were proposed to help promote cultural tourism, particularly in the cultural and historical museums of La Candelaria.
Análisis sobre la efectividad de la marca país “La Respuesta es Colombia” respecto al crecimiento del turismo receptivo: caso Aviatur.
Alvarado-Sánchez, Paula Alejandra; Hernandez-de la Hoz, Adriani Lucia; Carrasco, Francisco José
This work is focused on recognizing the entire trajectory that has had a country brand since it originated and how it has evolved together with impacts that this brand has within a company like Aviatur, one of the most important travel agencies nationally and international, you will be able to observe different statistics regarding the arrival of domestic and international tourists, in addition to this the reason why foreign tourists arrive Colombia. In fact, for this work it is worth mentioning that the main objective was carried out an analysis on the effectiveness of the country brand "The Response is Colombia" with respect to the growth of receptive tourism: Aviatur case, the strategies used by Marca País "The answer is Colombia", to incentivize receptive tourism in Colombia, aviatur's perception of the effectiveness of the country brand was known the Response is Colombia, and finally an improvement plan was made that allows Aviatur to articulate the country brand effectiveness to tourism marketing strategy.
Aplicación de los indicadores turísticos para la sostenibilidad de la OMT en el embalse de Tominé - Guatavita
Robayo-Martinez, Isman David; Díaz-Gómez, Juan Gabriel; Díaz Valbuena, José Alfredo
The project is developed in the municipality of Guatavita-Cundinamarca and in the reservoir of I took as a study instrument, thanks to the tourist potential evidenced in previous research, the need to check the sustainability index with the one that counts the tourist attraction. For this, it began with the description of the destination, its characteristics and location; Subsequently, the conceptualization of the term “indicator”, its uses, was determined. characteristics, categorization and importance in tourism as a measuring tool, Management and control. The research is carried out through a field diary as a tool fundamental for researchers in the action plan at destination, in the field diary You can find all the information collection, the testimonies of operators, the different views of public and private entities, and the general impact on all those involved with the tourism union when assuming and entailing the closure and privatization of the Tominé reservoir, by the Regional Autonomous Corporation (CAR), EMGESA, and the Bogotá Energy Company. Then, the risks and management indicators for sustainability were established, applied to each present or future problem encountered, a weighting of according to the methodology and the action plan, these indicators were analyzed and evaluated. Finally, the conclusions of the work carried out and the recommendations for the different actors in the problem and situation presented.
Apropiación cultural por parte de los residentes del municipio de Soacha, Cundinamarca, a partir del turismo sobre su patrimonio arqueológico
Durán-Salgado, Derly Sofía; Perez-Rico, Eliana Caterinne; León Cárdenas, Mauricio Javier
The present document is a proposal aiming for the cultural appropriation of the municipality of Soacha, Cundinamarca, by its habitants, for the development of archaeological tourism through it. To carry it out, a mixed methodological approach was used, which allowed the recognition of the archaeological attractions that the municipality has, being the main reference the SAR (known in Spanish as Sitios de Arte Rupestre) distributed between the 11 archaeological zones and the archeological Museum. In addition to this, the perception of the inhabitants of the municipality regarding tourism as a possibility of cultural appropriation was known, and finally an action plan for the management of tourism in the municipality was created. This research pretends to generate a better perception of the municipality for the creation of tourist products, care of the pictograms and archeological areas which this counts with. This research was carried out along with the community, which allowed to know their perception and knowledge in relation to archaeological attractions, with the support of private entities that allowed obtaining information about the state of the attractions and weaknesses they possess.
Circuito turístico en el municipio de mariquita, a partir de sus recursos culturales e históricos
Aguiar-Mahecha, Laura María; Sáenz-Villanueva, Patricia; Villamarín Ramos, Héctor David
In this paper is possible to observe the cultural and historical touristy in Mariquita-Tolima; a municipality that has a great potential to generate its development. The main objective of this paper is to identify the possibilities of tourism development in the municipality. Firstly, characterizing the cultural and historical attractions through a tourism inventory. Secondly, identifying the tourist profile that could be interested in any product that holds these characteristics. Thirdly, creating a tourist circuit that covers the historical and cultural aspects that the town offers. In order to reach the main purpose, a descriptive research with a qualitative approach was applied in which several processes were carried out (inventories of the tangible and intangible touristy elements and attractions) to map the tourist circuit. Moreover, aiming to obtain data to identify the client's profile, a set of Surveys were handled to find out if there is a possibility for foreign people to be interested and invest in the tourist circuit of Mariquita. Finally, a considerable amount of information was gathered through field trips that allowed us to implement a tourist circuit, in which a map was included. This was organized with the historical and cultural characteristics, its itinerary and ways of financing.
Creación de un servicio de alojamiento temporal en el Aeropuerto Internacional El Dorado
Pinilla Cortes, Juan Camilo; Rivera Cendales, Natalia Rocio; Salazar Castro, Lizeth Angélica; Rodríguez , Carlos Eduardo
According to statistics from El Dorado International Airport, the number of international travelers making connections in Colombia has increased significantly, which means that the travelers need to rest while waiting for their flights, in the same way the delay in departures, delays due to bad weather, loss of connections, significantly long waits between connections and cancellations in international flights, it has forced to find a flexible and economical solution for these travelers who do not want to leave the airport while waiting for their flights; the need to provide a comfortable, soothing and private service, this in short is what motivates to create a new and different accommodation service, innovative in the country and that is part of the quality, offered to travelers who are after the migration filter and who cannot get out of there, because they do not want to pay the exit and entry fees or because they do not want to travel outside the international dock to avoid problems with re-entry.
Desarrollo de una ruta turística con la inclusión de ritmos musicales como el tango y la salsa en Bogotá.
Corredor Jenoy, Oscar Rodrigo; Garcia Muñoz, Darwin Jose; Cardenas Mora, Giovana Carolina
The present work of development of route a tourist, where a proposal for the valuation of the cultural patrimony with the purpose of creating routes of sociocultural tourism is presented, case of the department of Bogota, Colombia. Within this context, Bogotá being an eminently musical city with several tourism options, it is intended to contribute to cultural tourism, research seeks to take advantage of the musical heritage since music is part of the field of entertainment arts, elements that their nature are tourism drivers, therefore music and art in general can not be excluded from the tourist offer. From this point of view, it was considered convenient to design a tourist route that was called Bogotango-Salsa Tour, "A local experience to live "which is made up of the most representative musical attractions and is complemented by artistic activities developed by the main musical cultural institutions of the city.
Diagnóstico de competitividad turística del municipio de Guaduas - Cundinamarca
Gil Guillen, Diego Fernando; Gonzalez Robles, Andres Felipe; Pérez Ramírez, Patricia
The objective of this work is to make a diagnostic of the tourist competitiveness of the municipality of Guaduas, because this municipality represents an important historical and cultural value for Colombia, this could become a successful destination in the tourist market. This work is done by adapting the model of Dwyer and Kim which provides the tools to develop the diagnosis of competitiveness, firstly, the current state of the municipality and the tourist potential is known, determining the generalities of the municipality through documentary study, where it synthesizes information of its development and what is the current state. In addition to this, an inventory of the attractions and providers of tourist services is developed. Subsequently, the tourism sector is analyzed and evaluated. This through the approved methodology for the elaboration of tourist inventories of the Ministry of Commerce, Industry and Tourism, which provides the criteria for the evaluation of quality according to the classification of attractiveness. In addition to this, tourists are surveyed, interviews with public entities of the municipality and interviews with providers of tourist services in order to have a more complete view of the real state of the municipality. Finally, a diagnosis is made where the level of competitiveness of tourism in the municipality of Guaduas is identified, by means of the analysis and evaluation of the main internal competitiveness criteria of the municipality, in order to propose strategies that can give an idea of how the destination could be better.

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