Las redes sociales como estrategia de mercadeo en renovamed

Abstract

The general objective of this degree work was to characterize social networks as a marketing strategy in the company Renovamed. The methodology used is qualitative and the method was documentary review. The main conclusion was that perfectionism and lack of self-esteem are two phenomena that are being lived in social networks since every time their users want to look better in their physical appearance before others, the aesthetic medicine market has found in that situation a great opportunity to offer that change of physical image that people are looking for. It was evidenced with the investigation of several sources that according to several studies of patients who came to perform some aesthetic procedure, presented an improvement in their self-esteem. Renovamed has found in social networks the perfect strategic ally to grow its brand. Instagram and Facebook are the networks in which they have focused the most and in which the largest number of patients are coming to their consultation.