CrearE, Cuadernos de Emprendimiento
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Item Creatividad e investigación puestas al servicio del emprendimiento: un diálogo con el Padre Carlos Villabona Vargas, OAR(Editorial Uniagustiniana) Villabona Vargas, Carlos AlbertoCreatividad e investigación puestas al servicio del emprendimiento: un diálogo con el Padre Carlos Villabona Vargas, OARItem La edificación de un sueño llamado Latora(Editorial Uniagustiniana) Martínez, Rafael EduardoBuilding a dream called 'Latora'Item El emprendimiento solidario: una alternativa empresarial para enfrentar los desafíos de la globalización en el siglo XXI(Editorial Uniagustiniana) Rodríguez R., Carlos EduardoThe concept of entrepreneurship has several interpretations. One of them is entrepreneurialism that means the option of doing business. However, the problem lies in establishing a business and in making it sustainable and long-lasting. To achieve this, it is necessary to explore and understand other existing models of doing business, which, at the same time, can leverage its growth and permanence. This article refers precisely to a model called solidarity economy enterprises; in this way, it disclosures the benefits of creating business and addresses some considerations to make it profitable, efficient and productive from the model of solidarity enterprises. Thus, the common belief that these type of businesses are charitable mechanisms to manage poverty is refuted.Item Emprendimiento y mercadeo: aproximaciones conceptuales y relaciones(Editorial Uniagustiniana) Vásquez Bernal, JairoThis article establishes a comparison and an analysis about the concepts of entrepreneurship and marketing from eminent authors who have theorized in these fields of knowledge or disciplines. Furthermore, it suggests an alternative proposal of definition, founded on common parameters and elements that guide the activities both in entrepreneurship and marketing, while relations of similarity and difference are shaped from the business area. The aim is to propose a common language among students, professorsand academic community in order to allude to these concepts and to frame their relationships and foundations. The article intends to understand entrepreneurship and marketing as disciplines, because both of them have structured knowledge, conceptual developments and fields of action.Item Fomento a la cultura del emprendimiento: la experiencia de Universitaria Agustiniana(Editorial Uniagustiniana) Moreno Mahecha, YanciraThis article describes how from the analysis and recognition of the Law 1014 of 2006, Augustinian University has decided to begin a particular process of identifying the meanings of the missionary principles and their appropriation in the daily practices. To do so, the author initially provides a brief overview of the purpose of the Law 1014 of 2006 and its institutional understandings; then she reflects on what the term “undertake” means and how training in entrepreneurship has been institutionalized as a cross-curricular project; finally, the author inquires about experiences in other settings of entrepreneurship in order to enable a wider and correlated reading of how discourses and entrepreneurial initiatives are being shaped in the country.Item Interactuar, 33 años apoyando emprendimientos(Editorial Uniagustiniana) Agustiniano, Centro de EmprendimientoInteracting Corporation, 33 years supporting entrepreneurshipsItem Oportunidades de emprendimiento en las industrias creativas y culturales colombianas(Editorial Uniagustiniana) Olaya Molano, Juan CarlosDue to the phenomenon of globalization, some government policies, information technology, entertainment and the creation of conglomerations, creative industries are now booming. This article shows how these industries are involved in sectors where imagination and innovation prevails; hence the renewed impulse to make the production and marketing of cultural pieces, including the performing, literary and visual arts. Furthermore, the article outlines how the creative sector allows the development of new national and foreign enterprises, for which economic, cultural and social benefits are granted.Item Quimera de un emprendimiento con innovación y compromiso social(Editorial Uniagustiniana) Olaya Molano, Juan CarlosIn recent years, Augustinian University has implemented vigorously entrepreneurial culture in educational community through strategies ranging from the qualification of teachers, through the training of students and the creation of the Augustinian Centre for Entrepreneurship and Business Development (ACEBD). These actions are aimed at canalizing proposals from different participants. This article is based on an interview with Cristian Alexander Santana Contreras, a 20 year old student of fourth semester of the Faculty of Business Administration, who was permeated by entrepreneurial Augustinian thinking: he was benefited from the contributions granted by the Entrepreneurship Fund after presenting a fast-food innovative social project. Baked Gourmet Pizza is, nowadays, a company that operates and accomplishes the objectives outlined in the business plan presented to the financing entity.Item La resiliencia a nivel estratégico en las organizaciones durante épocas de crisis: perspectivas para las pymes(Editorial Uniagustiniana) Triana, RicardoThis article disclosures, in simple terms, some techniques to ensure that strategic planning processes of an SME and its execution are connected effectively; and at the same time, to create resilience in times of crisis, when the emphasis on results is higher and a high competitiveness is generated. The article also conceptualizes the way in which an appropriate management of portfolio requires to be adjusted to the needs and reality of the company, and specifically to be aligned with four dimensions: a proper dynamic process, a well-established strategy, a type of organization and culture, and information.