Niño-Robayo, Natalia Andrea; Rodríguez-Santana, Carlos Andrés
The undergraduate thesis “Commercial Strategy to Increase the Purchase of Coupons for Avianca Domestic Flights” focuses on designing commercial and marketing actions aimed at increasing the sale of coupons for domestic flights. The study analyzes customer needs, market opportunities, and proposes promotion, loyalty, and purchasing experience improvement strategies to strengthen the airline’s competitiveness and increase its revenue.
