Negocios Internacionales

Browse

Now showing 1 - 1 of 1

Actos de falsificación en el subsector de prendas de vestir y su incidencia en Colombia
López-Montero, Valentina; Monroy-Santoya, Nicoll Daniela; Dávila-Basto, César Augusto
The main objective of the document is to determine the impact that counterfeit clothing sold in Colombia has on original brands. To conduct this, the causes that influence the problem were identified: the scope of counterfeit brands, the current regulations and norms related to Colombia, reasons why consumers acquire counterfeit clothing and its effects, and the national and international impact on the clothing subsector. To determine the scope of each of these axes, the qualitative data collection methodology was used, which allows the study of the phenomenon under study without altering its natural state. To conclude, the counterfeiting of garments has an impact on the country's economy, because it decreases loyalty to the original brands, their reputation, and tax evasion and smuggling continue to be present. At the same time, Intellectual Property is a key factor in safeguarding brands and thanks to International Business, companies can reach new markets abroad, generating experiences by creating a link between the final consumer and the product or service to be offered.