Especialización en Gerencia de Empresas

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Browsing Especialización en Gerencia de Empresas by Subject "Additional visits"

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    Plan de mejora para el fortalecimiento del proceso comercial de la empresa Aromamarketing ubicada en la ciudad de Bogotá
    Castro-Gutiérrez, Catherine; Guevara-Arias, Angie Daniela; Ávila-Rodríguez, Jenny Juliana; Peña Sánchez, Liliana
    The main objective of this project is to determine a problem in the Aromamarketing company, which was found through commonly used tools and techniques such as: DOFA matrix, PESTEL, questionnaires, problem tree and interviews, using the mixed methodology, that is, quantitative and qualitative. To carry out this, bottlenecks were identified and characterized, in order to determine a short-term but high-impact solution, this problem was found to be the late response to requests or additional visits to clients and customers. There the following question is born. What communication plan or program should be implemented in Aromamarketing to improve customer service? In order to determine the impact or benefits that this can bring to the company, it is proposed that the solution is the most constructive use of WhatsApp Business linked to two satisfaction surveys, one general and the other specific, the general form is aimed at knowing The universal satisfaction that the client perceives with respect to the service offered by the company and the specific form is only for Aromamarketing clients who have requested additional visits due to failures or reports of news other than preventive maintenance, the consolidation of this information will It will allow the company to identify problems and make the necessary adjustments, in order to improve its good will and the confidence of its clients, as well as covering large markets and strengthening its financial structure.