Trabajos de grado
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Item Desarrollo de una aplicación móvil como apoyo académico en ciencias básicas para el área de permanencia estudiantil de la universitaria Uniagustiniana(2024) Lozano-Hernández, Manuel Alejandro; Pérez-Chavarro, Cristóbal Fernando; Alonso-Villalba, MauricioThe text proposes that for Uniagustiniana a mobile application that promotes instruction in basic sciences, allowing punctual and short term classes. The current method of obtaining academic assistance is delayed and administered through a Google form. Students of the Software Engineering Technology degree identified the potential to enhance the efficiency of this method and perfect the work within student permanence. The application will integrate features such as, including secure enrollment of students and instructors, verification, profile management and a mechanism for organizing tutorials. Students will have the option to seek and request help from tutors, while tutors will monitor their availability and maintain direct dialogue through an internal messaging system. The implementation uses the Mobile D methodology. The innovation includes a simple and easytouse interface, complemented with a selfassessment that the student can give to the teacher so that they can also see the evolution of the process.Item Propuesta de una estrategia de marketing digital para el crecimiento de la marca Vera Publicidad en BogotáGallo-Lizarazo, Einat Nayeli; Becerra-Haya, Oscar RicardoThe main objective of this paper is to propose a digital marketing strategy that supports the growth of the Vera Publicidad brand in Bogotá, taking into account the company's need to expand and obtain new clients using digital platforms as a means. To determine the best strategy, a literary review was carried out in which various authors highlighted the importance of this type of marketing actions in digital media given the current circumstances and great business competitiveness that also includes small and medium-sized companies. In order to determine the company's situation, an internal and sector diagnosis was carried out, which demonstrated the need to strengthen the company's presence on the web and promote its services in these media. Based on the analysis and research carried out, it is offered that an inbound marketing strategy based on HubSpot’s Flywheel method can support the objective of expanding the company and promoting its services. Next, a step-by-step description of the proposal was described with various digital tools that could be implemented by the organization, along with a possible schedule of activities, budget, and measurement indicators.Item Implementación de un apiario sustentable en una base tecnológicaParra-Beltran, Brigite-Manuela; Ospina-Barrera, Luisa-Daniela; Cruz-Villarraga, Nelson-HumbertoIn the present work we will present our beekeeping entrepreneurship project which presents a business model focused on the sale of honey and the development of a business idea that allows the inhabitants of the municipality of Icononzo to obtain additional income. Due to the above, AmiAbeja intends to lead and develop the aspects that are part of some of the sustainable development objectives such as: decent work and economic growth and life of terrestrial ecosystems. This venture is based on the model of automatic flow hives that allow the preservation and conservation of the life of bees and respect their honey production without resorting to their exploitation and help the flora and fauna of our country. It is also important to recognize the impact that is intended to be achieved in society, specifically in the inhabitants of this municipality, since they will have access to free training through a web page created for them who will be the internal clients and for the external clients who are those who want to acquire quality honey.Item Diseño de un sistema de gestión de calidad para el área comercial de la cámara de comercio e industria colombo chilena basado en la NTC ISO 9001: 2015Piñeros Camacho, Sandy Faires; Osorio Niño, Laura Lorena; Rocha, Alfonso AndresThe aim of the following proposal is the design of a Quality Management System address to the commercial area of the Colombo Chilean Chamber of Commerce and Industry based on the ISO 9001: 2015 standard, in which processes and procedures are standardized through the creation of manuals, formats and correctives, preventives and improvement strategies. The intention in the future is to achieve its implementation so that the following interns can understand their responsibilities and functions and therefore, they can acquire new skills, optimize their activities and finally achieve customer satisfaction through ongoing improvement.Item Propuesta recorrido turístico en torno a historias, mitos y leyendas urbanas de La CandelariaGonzalez Hernandez, Maria Fernanda; Torres Martinez, Erika Camila; Leon Cardenas, Mauricio JavierThe proposal of a tour around stories, myths and urban legends in the town of La Candelaria, aims to publicize and take advantage of tourism and heritage resources with the account of the area. Based on the surveys that were conducted, it was found that there is a lack of knowledge on the part of residents and tourists about the stories, myths and legends that encompass the locality, for this reason, they chose to work on this project to publicize these places that, in turn, are patrimonial interests that, throughout history, have forgotten and that have lost their cultural value. Likewise, the results show that most of the respondents are interested in knowing the area with this type of route. The solution to this problem is to design a tourist route with strategic points different from those that are already exploited in this sector, in order to make known another part of La Candelaria that has remained in the past and to relive its history through an activity with guided accompaniment. According to the check list, an inventory of the possible places was made and it was found with these, it fulfills the conditions of structure for the entrance and the pedestrian access that allows to make a guided tour of said area. Finally, the tourist route was designed, delimiting the strategic points through a cartographic map, to transmit the geographic information in a visual way, and also, to measure the duration time of a point to point and of the route in general.Item Propuesta de mejora de ruteo para entregas de pedidos diarios en Bogotá D.C. de la empresa BIG BRANDS IN KEY ACCOUNTS SAS.Riveros-Cabezas, Diana Andrea; Vargas-Rodriguez, Yeisson Andres; Rodríguez, William CamiloThe main objective of the document is to propose a mathematical model that allows the reduction of distribution times in the company BBINKA S.A.S.; to carry out the development of the project, information was collected which allowed the analysis of all the current variables that were affecting the operation and in the same way to understand the commercialization structure of the company. With this information, It was possible to graphically construct routes, distances, and the number of daily orders, both delivered and delayed, and with all these variables it was possible to approximate the total number of kilometers traveled daily by the company's only vehicle. Based on all this, It was determined the key variables and parameters, time windows, operation time, and distances between clients, among others. Research was conducted on the different operations investigation models with a focus on solving transportation and distribution problems, in order to establish the model, heuristics or metaheuristics that best fits the problem presented by the company in question. It was determined that the TSP-TW model with metaheuristics of the ant colony is adapt to the problem posed and through its entire methodological structure an improvement can be proposed. The model proposed in this document was validated with several sensitivity analyses to test the stability, which meets all constraints such as time windows and identify the optimal solution for each daily route.Item Interpretación teológica de la aplicación de la ley de bienes de manos muertas promulgada por el general Mosquera en la confederación neogranadinaPalacio Betancur, William; Ramirez Lozano, Sergio OrlandoThis work is structured in three chapters, through which a possible answer to the following research question will be glimpsed: How to theologically interpret the application of the law of confiscation of property of Dead Hands in the Neo-Granadian Confederation? In order to arrive at the answer of the question, it is necessary to know first the historical-political context, which is where the reasons that lead to the execution of the disentailment law are given. For this in the first two chapters will be presented a general overview of some relevant historical events in the course of the nineteenth century. It would not be possible to understand this provision of the government, if before it is not located in the political context of the New Granada period. Finally, the answer is given in the third chapter where all the events are analyzed in the light of the theology of history. Starting from facts such as: the nine civil wars that are gestated in the nineteenth century, the different constitutions that were institutionalized according to the political group that exercised power, whether liberal or conservative, which determine the future development of the nascent nation.Item Desarrollo videojuego acerca de la vida de San AgustínEspinosa-García, Diego Ricardo; Rodríguez-Bedoya, Cristian Camilo; García Roa, NidiaThe central objective of this project is based on demonstrating visual development a videogame summarizing important events in the life of San Agustin with an interaction of questions and answers that will be given throughout the tour historical places will be recognized in nine different scenarios previously established with the project director Ing. Nidia García; throughout the document details and descriptions of the tools used, likewise the instructions for a correct use of the established controls, the various characters that you come across and how their interaction with the main character can change the course of the story, an organized methodology related to video games such as SUM was followed where the execution times of each procedure to be performed were met. This project helps to better understand the concepts of the game and visual result, with a tactical analysis a positive effect is given when demonstrating in different videos a correct aesthetics and following the theme to the letter.Item Propuesta para la fidelización de clientes en la empresa humplastTellez Avila, Caryl Sherman; Pulido Reina, Jason SteveThis document presents a customer loyalty system, implementing strategies based on the consumer behavior of frequent and non-frequent customers through a client management software called CRM.Item Diagnostico para el desarrollo del turismo étnico en el resguardo Muisca de Cota-CundinamarcaGuerrero Diaz, Jessed Marisol; Cárdenas Mora, Giovana CarolinaThe ethno tourism in Cota allows tourists to know other cultures, where they can interact with communities that have very different lifestyles, for their food, traditions, language, among others. This type of relationship gives the tourist a great travel experience. The municipality of Cota lends itself to realize this type of tourism due to the ethnic and cultural wealth that it possesses; For this reason, it is necessary to implement the services offered by the municipality of Cota, where the community can be trained to present a tourist service.Item Análisis del mercado de vehículos eléctricos en Colombia con base al modelo de Estados UnidosDuarte-Pulido, Jennyfer Lorena; Torres-Segura, Diego Alejandro; Amezquita-Melo, Nicolas; Ulloa Ramos, Cristian SamirThis paper analyzes the opportunities of the electric vehicle market in the country based on its local positioning and the commercial dynamics between 2016 and 2020, identify who are the actors that have been transforming the environment of electric vehicles in Colombia where are recognized brands that in conjunction with government policies have driven the positioning in the market of such vehicles. It also shows the import dynamics in the country from the case with the United States which is the main partner of the Colombian economy and a benchmark for the promotion of electric mobility in the continent. The growth of imports of this type of vehicles has been vertiginous and although this phenomenon has not happened only with the North American country, this has been a fundamental country in the momentum that has had this sector in the last five years in Colombia. The year 2018 is highlighted in this article as it not only drives the market for electric cars, but also, a growth in the import of electric motorcycles is evident with a massive arrival to the Colombian market of important brands that position themselves as the main sellers of motorcycles and electric bicycles nationwide. In this document a conceptual framework and a methodology of mixed approach is used in which the quantitative and qualitative approach is sought to combine seeking the "objective" vision as the "subjective.Item Desarrollo web para la globalización general de la empresa O.G ingeniería medicaOspina Medina, Daniel Mateo; Bernal Gómez, Juan Pablo; Villalba, Mauricio AlonsoOver the last decade, the use of the internet and technological tools have been adapted for any person, regardless of the place or time can be accessed communication and information tools, that is why the vast majority of companies They bet to mount and upload their portfolio to the network, with which customers can consult, acquire and visualize any product or service interactively, in addition to improve the professional image of the company, and automate processes. The web portal is developed for the company OG Ingeniería Medica in order to streamline the processes of acquiring services and products taking aim to cover a larger market with respect to the imaging The project is developed as an internship by the students Mateo Ospina and Juan Pablo Bernal, University Uniagustiniana. The project was developed using the Scrum methodology, which allowed for updates of each stage of the project, maintaining defined roles and practices for feedback with the company and ensuring the success of the project, using the HTML, PHP, CSS and JS tools. The project concludes that the use of technological tools speaking entrepreneurially I generate the following benefits which are: improvements in profits and hiring, improved interaction with customers and suppliers, improved image professional of the company, projecting it not only locally but also internationally, I streamline that the company's internal processes improved substantially.Item Factores de éxito de la internacionalización de la empresa Oriflame CosmeticsNeira Rueda, Ronald Leonardo; Aguilar Galeano, EstibalizThe present work has as a general objective to identify the success factors for the internationalization of the company Oriflame Cosmetics, illustrating how its penetration in the international cosmetics market has been generated. In accordance with the above, the factors that caused the internationalization of cosmetics are analyzed, so that it can serve as an example for companies seeking internationalization of products in our country. The methodology used in this work is qualitative with a descriptive approach to give more clarity to this project by analyzing and compiling information databases. The main finding of this research is to show that one of the aspects that generated an added value for this company, in relation to the companies that are dedicated to the commercialization of cosmetic products, is the sustainability approach that Oriflame Cosmetics handles, since that through this the company seeks to mitigate environmental impacts.Item Oportunidades de mercado en la movilización de carga suelta de la empresa 24-7 Logistic Solutions en ColombiaRojas Solano, Angie Katherine; Rocha Alfonso, AndresThis study allows us to identify a bigger problem that the company handles 24-7 Logistic solutions in the container transport at national level; this is due to the mobilization of these, due to the freights that are shown in the course of their trip. Tolls in Colombia are classified as the most expensive in Latin America, each municipality and department has a series of tariff tolls that must be paid once they enter the territory, this cost increases the price of transporters in the mobilization of their vehicles. to containers full of merchandise. (Jhon Guzman Pinilla, s.f.). So, this project focuses on a market study that will analyze the large companies and shipping companies that supply merchandise, and it is necessary to transport them to different national destinations, demanding a large number of containers. To face and solve this problem, each of the objectives established in this research is to be achieved through the efficient use of tools that allow affinity or certainty to be generated between the processes analyzed and the results obtained; It is through a methodological analysis that the phenomena and relationships between the research process and the object will be differentiated from the relationships existing between. The purpose is to determine the transportation processes and container fleet located in the different cities of Colombia, the viability of these same traveling throughout the country becoming known and reducing freight costs by transporting outsourced merchandise. Where you can develop effective research methodsItem Comparativo de las oportunidades de negocio de aguacate colombiano y mexicano hacia Estados Unidos entre 2007 y 2017Patiño Castro, Johan Camilo; Vanegas Mendieta, Diego Andrés; Ulloa Ramos, Cristian SamirComparison of the production and export opportunities and competences of Colombian and Mexican Avocado to the United States analyzing a period of a corresponding decade from 2007 to 2017, in which a quantitative-qualitative analysis of different variables was carried out.Item Análisis del Impuesto del Monotributo y el nuevo Régimen Simple de TributaciónCifuentes-Betancourt, Jenny Lorena; Rojas, Manuel AntonioThe main objective of this work is to identify the causes of why the Monotax tax did not work, created under the previous law 1819 of 2016 in its article 165 book eighth identifying the benefits, to which sector this tax would reach and the requirements to declare this tax, but to understand a little more about this tax, we will talk about the impact that this tax has on some Latin American countries such as Brazil, Argentina and Uruguay, during the development of the work, the classification of the taxpayers of Monotributo will also be identified through some tables, such as the fees to be paid, finally we will talk about the measures that the government had against the failure of the Monotax and the creation under the 1949 law of 2018 of the New Simple Taxation Regime who replaces the Monotax, this new regime is aimed not only at informal traders, also to entrepreneurs who meet certain conditions, finally it was carried out For an example of a company dedicated to the manufacture and marketing of clothing, where with the same data as income, costs and expenses, we will identify the method (Ordinary Regime and Simple Regime) with the best benefits.Item Influencia de la tasa de cambio en las exportaciones agrícolas colombianas hacia los países miembros de la Alianza del PacíficoGonzález Hernández, Paula Fernanda; Henao Florez, Monica Alexandra; Rodriguez Pedraza, Yudy Paola; Nuncira, WilsonThe objective of this research is to identify the influence of the exchange rate on Colombian agricultural exports to the member countries of the Pacific Alliance in the period between 2006 and 2016. The methodology of this research has a quantitative approach and a correlational scope. It is necessary to highlight that we have carried out this research in two phases; the first was developed through the collection of information, where we used the statistical data of the Bank of the Republic of Colombia and the databases of exports of United Nations Conference on Trade and Development (UNCTAD) as main sources; In the second phase, we carried out the corresponding comparative analyses of these data. As a result, we observe that the exchange rate had a significant influence on Colombian agricultural exports to Chile and partially on exports to Mexico and Peru. We found that the Colombian government, through the Bank of the Republic, used exchange-rate policy strategies to avoid the negative impact of the revaluation. However, these strategies were not enough and had to be complemented with programs to boost the agricultural sector. Therefore, we conclude that the exchange rate is not the only determinant of the competitiveness of the Colombian agricultural exports. In this way, we proposed to investigate other determinants that respond to current economic needs and trends.Item Análisis de la internacionalización del sector de follajes y flores hacia el mercado de CanadáBenavides-Parra, Nedid Alexandra; Beltran-Pardo, Luisa Fernanda; Davila-Basto, Cesar AugustoThe main objective of this research focuses on identifying the difficulties in developing innovation in the value chain of SMEs in the Tequendama flower sector, specifically in the municipality of Cachipay, to export foliage and flowers to the Canadian market between 2014-2023. With the context of the economic importance of flower growing activity in Colombia, especially in the Tequendama region, highlighting its export potential and the opportunity represented by free trade agreements with countries like Canada. The theoretical framework is based on Michael Porter's five competitive forces model and analyses the competitive pressures that companies face. Background information is compiled that highlights the economic opportunity of exporting Colombian flowers and foliage, as well as the need for innovation in the sector. Thus, enabling the identification of applied innovation processes and export opportunities to strengthen the flower sector in the region.Item Propuesta de mejoramiento para el proceso de gestión de inventarios en una comercializadora de calzado en Bogotá combinando el enfoque Harrington y las técnicas de control de stockPacheco-Castro, Jenniffer Amanda; Sánchez Tovar, NolanThe present degree work was developed in order to design a management proposal that allows controlling the inventory stock in a Footwear Trading Company. For the development of the project, real information from a shoe trading company in the city of Bogotá was used, which was listed as a leader in the footwear business in 2018 according to Portafolio magazine (2019) along with two other companies in the sector. However, throughout the document there is no mention of the commercial name or its business name at the request of the company. Therefore, the information in the document was handled anonymously in order to maintain its Good Will. As for the methodology used for the development of the project, engineering tools were used such as: the problem tree, which was used to diagnose one of the flaws presented by the company, in addition to using other techniques such as inventory recoding, ABC analysis for the categorization of items, analysis of the installed capacity of storage space, security stock management and reorder point On the other hand, it was decided to combine the Harrington methodology with the different techniques of stock control, in order to establish a guide or steps to follow to assimilate and implement in the best way the change of the process in the inventory management, and of This way reduce resistance to change in all areas of the company.Item Sitio Web para registro y control de autopartes de motocicletasNiño-Delgadillo, Juan Sebastian; Valle-Diaz, Francisco ClementeThis document describes the design and development of a website, which allows knowing if a motorcycle or a part that is part of it, was stolen. This website is developed with various information management technologies, tag languages such as HTML are implemented, this being the base and structure of the site, style development technologies are also applied, to give a more aesthetic appearance to the website, also information management technologies and databases were implemented, through PhpMyAndmin, which was our manager and facilitated several processes to simplify the operation, Php programming was also implemented, in order to generate a communication channel between the website and the database, and last but not least, using the XAMPP server tool, we implement the Apache web server to perform the entire simulation. All the proposed activities were carried out in order to find the operation of the website, and lay the foundations so that in the future the website is implemented on the Internet and this is a benefit for the entire Colombian population at the national level.
