Trabajos de grado

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La parentalidad en el cine documental animado contemporáneo
Díaz, Cristian; Guavita, Javier; González, Nicolás; Galindo, Yamid
The main objective of the document is to identify the aesthetic, technical and narrative characteristics of contemporary animated documentary to use them in a short animated documentary on the theme of parenting. To carry out this, the appearance of the animated documentary and its milestones in the history of cinema were identified to know its origin and the most representative works of this genre in its passage through the decades. The concepts of the documentary were defined based on secondary sources of information, taking Bill Nichols as the main reference. The types of parenting that exist from Colombian society were determined, information provided by the National Planning Department (DNP) and from the book The invisible challenges of being a mother or father among other study texts of the Colombian family, determining the types of parenting that exist and expose one or more in the making of the animated documentary. All this research is done to make an animated documentary short film based on the aesthetic, technical and narrative tools established in the research together with the types of parenting of the Colombian family chosen from case studies selected as main characters of the history.
Estrategias de internacionalización de Mercado Libre
Castillo-Cortes, Karen Eloisa; Garcia-Pirazan, Jessica Lorena; Rodriguez-Leon, Laura Camila; Ospina Martínez, Oswaldo
The central objective of the document is based on identifying the strategies used by Mercado Libre for the internationalization of its electronic commerce model, to achieve this objective it is proposed to contextualize the digital ecosystem of the firm and explain the strategies used to penetrate some markets where has a presence, and identify which is the digital ecosystem with the greatest projection of the company. In order to respond to the objectives of the research, a non-experimental design is proposed and it seeks to resolve the research question through the use of secondary sources which do not allow any manipulation of the variables described or studied by other researchers. In this way, the scope of the investigation is descriptive since its objective is to provide detailed information regarding the fundamental characteristics of the Mercado Libre platform and its internationalization. During the development of the investigation, the company is described as a Born Global where it is observed that Mercado Libre developed an ecosystem composed of six business units, which provide solutions for payments, logistics, financing, advertising and services, additionally it has a projection in International business is very broad, but among them the development of its credit market and payment market is part of one of the most promising strategies in relation to financial inclusion.
Diseño y propuesta de la planeación estratégica para la empresa equipo consultor empresarial S.A.S
Camargo Bohorquez, Yenny Carolina; Diaz Hernández, Luis Carlos
The research topic is strategic planning, as in most of the companies that want to initiate operations do not pay adequate attention to this topic. Strategic planning is of great importance and interest not only as a topic of study but as part of implementation in a company, since this helps to get a better perspective and can be a real approach with the help of the mission and vision where you can construct a picture to see how far you want to go with the company, you can return to rethink after a few years, and to build new goals.
Análisis de la asignación salarial para el diseño del manual de funciones del personal en las Unidades de Trabajo Legislativo en el Honorable Senado de la República
López-Sánchez, Angie Ximena; Ruiz González, Julio Faenz
The objective of this study is to analyze and determine if the current salary allocation for positions in the Legislative Work Units of the Senate of the Republic is consistent with the functions, tasks and responsibilities of each of the positions. To carry out this analysis, the information regarding the positions of assistant and advisor in national and international entities was taken into account, specifically, entities of the same magnitude in Latin America in order to evaluate and compare the functions and the required requirements, analyzing levels of experience and schooling, which were modified and recorded in the attached functions manual which additionally allowed to verify if the salaries were equitable with the functions by assessing the positions by the factor and point method. This method allowed us to analyze which positions received more or less income with respect to their functions and their importance in the Unit, thus determining which positions required modifications, in order to find a correlation between the score obtained and the salary received. The increases and decreases were made in an equitable manner in order to maintain the general budget which is determined for each Congressman under article 388 of the 5th law. The corresponding modifications generated a variation of $ 1,449,726, which generated an increase in attendees III, IV and V and a decrease for the same value between the positions of advisor I, VI and VII and assistant I.
Componentes de internacionalización de las industrias culturales y creativas en Colombia
Atanache Gonzalez, Juliana Maria; Folleco Sierra, Yurimar; Aguilar Galeano, Estibaliz
In Colombia, Cultural and Creative Industries (CCI) enjoy high levels of mind-reading (raw material based on talent, intellectual property and cultural heritage), the Chambers of Commerce and Culture, have been working in recent years to notice the importance of formalization and competitiveness of these industries. In addition to wanting to increase production and marketing levels, exports are also being promoted, with the ideal of said cultural goods and services with export potential going abroad, guiding entrepreneurs to carry out said export process with prior knowledge. How is that process, what conditions should be to complete it with the least margin of error possible, and study which place is better to export? To carry out the export activity, a businessman who does not have much knowledge about this subject, the first thing he does is to find out about how this process is carried out, not only to register as an exporting company, but to classify the product, analyze the market or demand, analyze the requirements of the country to which it is intended, recognize whether or not it is ready as a company to carry out such process and maintain it in time, among other aspects.
Propuesta de gestión para el mejoramiento de la distribución en el área de ensamble del regulador para gas R203 de la empresa metalmecánica Industrias Humcar S.A.S
Peña-Guzmán, José David; Cruz Villarraga, Nelson Humberto
This work contributes to a proposal for improvement in the assembly area for the most representative regulator for Industries Humcar S.A.S. which is R203, it was made based on the current area. The company is dedicated to the manufacture and distribution of accessories for gas which is located in the city of Bogotá and distributes nationally and internationally. In the first part, the identification of the problem is shown, which consists in the company having to produce parts at a low cost in order to win tenders, therefore, if it does not, it can lose the market. Then an analysis of the distribution factors in the plant in the assembly area, a study of time, material path, and 5S study was performed. When studying the situation it is proposed to make a U-cell in such a way that unnecessary records of the material within the assembly area are reduced, also proposing an adequate 5s, strategies to reduce the bottlenecks and specifically a JIT in order to have a continuous, synchronized and balanced flow.
Comparativo de las oportunidades de negocio de aguacate colombiano y mexicano hacia Estados Unidos entre 2007 y 2017
Patiño Castro, Johan Camilo; Vanegas Mendieta, Diego Andrés; Ulloa Ramos, Cristian Samir
Comparison of the production and export opportunities and competences of Colombian and Mexican Avocado to the United States analyzing a period of a corresponding decade from 2007 to 2017, in which a quantitative-qualitative analysis of different variables was carried out.
Análisis del Impuesto del Monotributo y el nuevo Régimen Simple de Tributación
Cifuentes-Betancourt, Jenny Lorena; Rojas, Manuel Antonio
The main objective of this work is to identify the causes of why the Monotax tax did not work, created under the previous law 1819 of 2016 in its article 165 book eighth identifying the benefits, to which sector this tax would reach and the requirements to declare this tax, but to understand a little more about this tax, we will talk about the impact that this tax has on some Latin American countries such as Brazil, Argentina and Uruguay, during the development of the work, the classification of the taxpayers of Monotributo will also be identified through some tables, such as the fees to be paid, finally we will talk about the measures that the government had against the failure of the Monotax and the creation under the 1949 law of 2018 of the New Simple Taxation Regime who replaces the Monotax, this new regime is aimed not only at informal traders, also to entrepreneurs who meet certain conditions, finally it was carried out For an example of a company dedicated to the manufacture and marketing of clothing, where with the same data as income, costs and expenses, we will identify the method (Ordinary Regime and Simple Regime) with the best benefits.
Propuesta de una estrategia de marketing digital para el crecimiento de la marca Vera Publicidad en Bogotá
Gallo-Lizarazo, Einat Nayeli; Becerra-Haya, Oscar Ricardo
The main objective of this paper is to propose a digital marketing strategy that supports the growth of the Vera Publicidad brand in Bogotá, taking into account the company's need to expand and obtain new clients using digital platforms as a means. To determine the best strategy, a literary review was carried out in which various authors highlighted the importance of this type of marketing actions in digital media given the current circumstances and great business competitiveness that also includes small and medium-sized companies. In order to determine the company's situation, an internal and sector diagnosis was carried out, which demonstrated the need to strengthen the company's presence on the web and promote its services in these media. Based on the analysis and research carried out, it is offered that an inbound marketing strategy based on HubSpot’s Flywheel method can support the objective of expanding the company and promoting its services. Next, a step-by-step description of the proposal was described with various digital tools that could be implemented by the organization, along with a possible schedule of activities, budget, and measurement indicators.
Implementación de un apiario sustentable en una base tecnológica
Parra-Beltran, Brigite-Manuela; Ospina-Barrera, Luisa-Daniela; Cruz-Villarraga, Nelson-Humberto
In the present work we will present our beekeeping entrepreneurship project which presents a business model focused on the sale of honey and the development of a business idea that allows the inhabitants of the municipality of Icononzo to obtain additional income. Due to the above, AmiAbeja intends to lead and develop the aspects that are part of some of the sustainable development objectives such as: decent work and economic growth and life of terrestrial ecosystems. This venture is based on the model of automatic flow hives that allow the preservation and conservation of the life of bees and respect their honey production without resorting to their exploitation and help the flora and fauna of our country. It is also important to recognize the impact that is intended to be achieved in society, specifically in the inhabitants of this municipality, since they will have access to free training through a web page created for them who will be the internal clients and for the external clients who are those who want to acquire quality honey.
Diseño de un sistema de gestión de calidad para el área comercial de la cámara de comercio e industria colombo chilena basado en la NTC ISO 9001: 2015
Piñeros Camacho, Sandy Faires; Osorio Niño, Laura Lorena; Rocha, Alfonso Andres
The aim of the following proposal is the design of a Quality Management System address to the commercial area of the Colombo Chilean Chamber of Commerce and Industry based on the ISO 9001: 2015 standard, in which processes and procedures are standardized through the creation of manuals, formats and correctives, preventives and improvement strategies. The intention in the future is to achieve its implementation so that the following interns can understand their responsibilities and functions and therefore, they can acquire new skills, optimize their activities and finally achieve customer satisfaction through ongoing improvement.
Propuesta recorrido turístico en torno a historias, mitos y leyendas urbanas de La Candelaria
Gonzalez Hernandez, Maria Fernanda; Torres Martinez, Erika Camila; Leon Cardenas, Mauricio Javier
The proposal of a tour around stories, myths and urban legends in the town of La Candelaria, aims to publicize and take advantage of tourism and heritage resources with the account of the area. Based on the surveys that were conducted, it was found that there is a lack of knowledge on the part of residents and tourists about the stories, myths and legends that encompass the locality, for this reason, they chose to work on this project to publicize these places that, in turn, are patrimonial interests that, throughout history, have forgotten and that have lost their cultural value. Likewise, the results show that most of the respondents are interested in knowing the area with this type of route. The solution to this problem is to design a tourist route with strategic points different from those that are already exploited in this sector, in order to make known another part of La Candelaria that has remained in the past and to relive its history through an activity with guided accompaniment. According to the check list, an inventory of the possible places was made and it was found with these, it fulfills the conditions of structure for the entrance and the pedestrian access that allows to make a guided tour of said area. Finally, the tourist route was designed, delimiting the strategic points through a cartographic map, to transmit the geographic information in a visual way, and also, to measure the duration time of a point to point and of the route in general.
Propuesta de mejora de ruteo para entregas de pedidos diarios en Bogotá D.C. de la empresa BIG BRANDS IN KEY ACCOUNTS SAS.
Riveros-Cabezas, Diana Andrea; Vargas-Rodriguez, Yeisson Andres; Rodríguez, William Camilo
The main objective of the document is to propose a mathematical model that allows the reduction of distribution times in the company BBINKA S.A.S.; to carry out the development of the project, information was collected which allowed the analysis of all the current variables that were affecting the operation and in the same way to understand the commercialization structure of the company. With this information, It was possible to graphically construct routes, distances, and the number of daily orders, both delivered and delayed, and with all these variables it was possible to approximate the total number of kilometers traveled daily by the company's only vehicle. Based on all this, It was determined the key variables and parameters, time windows, operation time, and distances between clients, among others. Research was conducted on the different operations investigation models with a focus on solving transportation and distribution problems, in order to establish the model, heuristics or metaheuristics that best fits the problem presented by the company in question. It was determined that the TSP-TW model with metaheuristics of the ant colony is adapt to the problem posed and through its entire methodological structure an improvement can be proposed. The model proposed in this document was validated with several sensitivity analyses to test the stability, which meets all constraints such as time windows and identify the optimal solution for each daily route.
Interpretación teológica de la aplicación de la ley de bienes de manos muertas promulgada por el general Mosquera en la confederación neogranadina
Palacio Betancur, William; Ramirez Lozano, Sergio Orlando
This work is structured in three chapters, through which a possible answer to the following research question will be glimpsed: How to theologically interpret the application of the law of confiscation of property of Dead Hands in the Neo-Granadian Confederation? In order to arrive at the answer of the question, it is necessary to know first the historical-political context, which is where the reasons that lead to the execution of the disentailment law are given. For this in the first two chapters will be presented a general overview of some relevant historical events in the course of the nineteenth century. It would not be possible to understand this provision of the government, if before it is not located in the political context of the New Granada period. Finally, the answer is given in the third chapter where all the events are analyzed in the light of the theology of history. Starting from facts such as: the nine civil wars that are gestated in the nineteenth century, the different constitutions that were institutionalized according to the political group that exercised power, whether liberal or conservative, which determine the future development of the nascent nation.
Influencia de la tasa de cambio en las exportaciones agrícolas colombianas hacia los países miembros de la Alianza del Pacífico
González Hernández, Paula Fernanda; Henao Florez, Monica Alexandra; Rodriguez Pedraza, Yudy Paola; Nuncira, Wilson
The objective of this research is to identify the influence of the exchange rate on Colombian agricultural exports to the member countries of the Pacific Alliance in the period between 2006 and 2016. The methodology of this research has a quantitative approach and a correlational scope. It is necessary to highlight that we have carried out this research in two phases; the first was developed through the collection of information, where we used the statistical data of the Bank of the Republic of Colombia and the databases of exports of United Nations Conference on Trade and Development (UNCTAD) as main sources; In the second phase, we carried out the corresponding comparative analyses of these data. As a result, we observe that the exchange rate had a significant influence on Colombian agricultural exports to Chile and partially on exports to Mexico and Peru. We found that the Colombian government, through the Bank of the Republic, used exchange-rate policy strategies to avoid the negative impact of the revaluation. However, these strategies were not enough and had to be complemented with programs to boost the agricultural sector. Therefore, we conclude that the exchange rate is not the only determinant of the competitiveness of the Colombian agricultural exports. In this way, we proposed to investigate other determinants that respond to current economic needs and trends.
Análisis de la internacionalización del sector de follajes y flores hacia el mercado de Canadá
Benavides-Parra, Nedid Alexandra; Beltran-Pardo, Luisa Fernanda; Davila-Basto, Cesar Augusto
The main objective of this research focuses on identifying the difficulties in developing innovation in the value chain of SMEs in the Tequendama flower sector, specifically in the municipality of Cachipay, to export foliage and flowers to the Canadian market between 2014-2023. With the context of the economic importance of flower growing activity in Colombia, especially in the Tequendama region, highlighting its export potential and the opportunity represented by free trade agreements with countries like Canada. The theoretical framework is based on Michael Porter's five competitive forces model and analyses the competitive pressures that companies face. Background information is compiled that highlights the economic opportunity of exporting Colombian flowers and foliage, as well as the need for innovation in the sector. Thus, enabling the identification of applied innovation processes and export opportunities to strengthen the flower sector in the region.
Propuesta de mejoramiento para el proceso de gestión de inventarios en una comercializadora de calzado en Bogotá combinando el enfoque Harrington y las técnicas de control de stock
Pacheco-Castro, Jenniffer Amanda; Sánchez Tovar, Nolan
The present degree work was developed in order to design a management proposal that allows controlling the inventory stock in a Footwear Trading Company. For the development of the project, real information from a shoe trading company in the city of Bogotá was used, which was listed as a leader in the footwear business in 2018 according to Portafolio magazine (2019) along with two other companies in the sector. However, throughout the document there is no mention of the commercial name or its business name at the request of the company. Therefore, the information in the document was handled anonymously in order to maintain its Good Will. As for the methodology used for the development of the project, engineering tools were used such as: the problem tree, which was used to diagnose one of the flaws presented by the company, in addition to using other techniques such as inventory recoding, ABC analysis for the categorization of items, analysis of the installed capacity of storage space, security stock management and reorder point On the other hand, it was decided to combine the Harrington methodology with the different techniques of stock control, in order to establish a guide or steps to follow to assimilate and implement in the best way the change of the process in the inventory management, and of This way reduce resistance to change in all areas of the company.
Sitio Web para registro y control de autopartes de motocicletas
Niño-Delgadillo, Juan Sebastian; Valle-Diaz, Francisco Clemente
This document describes the design and development of a website, which allows knowing if a motorcycle or a part that is part of it, was stolen. This website is developed with various information management technologies, tag languages such as HTML are implemented, this being the base and structure of the site, style development technologies are also applied, to give a more aesthetic appearance to the website, also information management technologies and databases were implemented, through PhpMyAndmin, which was our manager and facilitated several processes to simplify the operation, Php programming was also implemented, in order to generate a communication channel between the website and the database, and last but not least, using the XAMPP server tool, we implement the Apache web server to perform the entire simulation. All the proposed activities were carried out in order to find the operation of the website, and lay the foundations so that in the future the website is implemented on the Internet and this is a benefit for the entire Colombian population at the national level.
Estudio de la utilización del Revenue Management en hoteles de 3 y 4 estrellas en la ciudad de Bogotá.
Avella-Herrera, Brandon Ivan; Bernal, Aldemar
Abstract The central objective of the document is to determine the financial impact of revenue management (RM) in the specific case of 3 and 4 star hotels in the city of Bogotá. To carry out this, you can identify and characterize some factors of greater importance or not for the use of this discipline. In order to determine the financial impact, a survey was conducted. It was found that in the sample of 3 and 4 star hotels in the city of Bogotá there are some clear shortcomings in the implementation and knowledge of revenue management. In the hostelry of the city.
Desarrollo videojuego acerca de la vida de San Agustín
Espinosa-García, Diego Ricardo; Rodríguez-Bedoya, Cristian Camilo; García Roa, Nidia
The central objective of this project is based on demonstrating visual development a videogame summarizing important events in the life of San Agustin with an interaction of questions and answers that will be given throughout the tour historical places will be recognized in nine different scenarios previously established with the project director Ing. Nidia García; throughout the document details and descriptions of the tools used, likewise the instructions for a correct use of the established controls, the various characters that you come across and how their interaction with the main character can change the course of the story, an organized methodology related to video games such as SUM was followed where the execution times of each procedure to be performed were met. This project helps to better understand the concepts of the game and visual result, with a tactical analysis a positive effect is given when demonstrating in different videos a correct aesthetics and following the theme to the letter.

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