Administración de Empresas

Permanent URI for this collectionhttp://172.16.0.136/handle/123456789/27

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Browsing Administración de Empresas by Author "Alba-Suárez, Yuly Alexandra"

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    Planeación estratégica en la empresa MYF SUPERGAS S.A.S
    Alba-Suárez, Yuly Alexandra; Catumba-Arias, Juan Carlos
    Strategic planning is the basis for growth, organization and improvement in a company, thanks to this tool it is possible to align the company with the scope of its objectives. MyF Super gas does not have strategic planning, after all it has not been an important matter since its foundation more than 10 years ago, but this has meant that the organization does not have a significant change since its inception and there has not been a major organizational advancement. In the development of the internship through different instruments for the collection of information such as interviews and matrices, the diagnosis of the company was made, where important characteristics were known that account for the current state of the organization both internally and externally. Based on the diagnosis, the strategic planning is structured, seeking to mitigate the existing shortcomings and generate competitive advantages in the short and long term. With the information collected, strategies, objectives, mission, vision and values were designed for MyF Super gas, so that the company can align its actions with its goals and thus achieve greater competitiveness.