Impacto de la cultura organizacional, el clima laboral para incrementar la pertenencia de los trabajadores del departamento de mercadeo de Capital Salud EPS-S en el año 2025

Abstract

This document aims to explore the impact of organizational culture and workplace climate on the sense of belonging among employees in the marketing department of Capital Salud EPS-S during 2025. By using a quantitative-descriptive methodological approach: a structured survey, with 40 yes/no questions were asked to a representative sample of 16 workers (80% of the department). By employing a validated instrument adapted from previous studies (Espinosa, 2023). Findings revealed significant contradictions: while 62.5% reported group disunity and only 25% considered their colleagues as "friends". Perceived inequity in compensation emerged as the main issue, with 87.5% of sample citing a mismatch between responsibilities and compensation, and a concerning 93.75% indicating the willingness to resign for better salary offers. As a transformation proposal, the study outlines strategies based on three pillars: 1) Compensatory restructuring focusing on internal and external equity, including goal-based bonuses and non-monetary benefits; 2) Strengthening organizational culture through formal recognition programs and ethical leadership training; 3) Investment in workplace well-being with integration spaces and psychosocial support. Implementing these actions is projected to reduce turnover and enhance productivity, positioning Capital Salud EPS-S as a benchmark in sustainable Human Talent management for healthcare entities across Latin America. This analysis provides useful foundations for organizations in the health sector and highlights that investing in work environment and culture is key to achieving quality and sustainability.