Diseño de programa de incentivos para los colaboradores del área comercial de crédito de vehículos del Banco Santander sede Medellín

Abstract

The well-being of employees in the vehicle loan sales area of Banco Santander's Medellín branch is fundamental to the organization's monthly results, especially considering the increasingly competitive financial market in the country and the region. This study aims to implement a workplace well-being program based on employee experiences, opinions, and ideas gathered through an in-person focus group. Additionally, it outlines what Banco Santander should avoid in its vehicle loan sales area to foster a positive work environment, as this is essential for talent retention, goal achievement, and contributing to the organization's productivity. A positive and healthy work environment improves employees' quality of life and enhances their performance, resulting in optimal outcomes for the company.