Transformaciones de las dinámicas del turismo rural comunitario frente a los desafíos que implica la crisis de la pandemia. Caso Agroparque Los Soches

Abstract

The purpose of this paper is to highlight the realities faced by the Agroparque Los Soches as a result of the crisis generated by the pandemic. The process of adapting their productive activities to the new reality imposed by the reduction of the tourism activity is highlighted. A theoretical approach to the pandemic in the context of rural community-based tourism and post-confinement tourism des-tination planning was carried out. The qualitative approach was used as a meth-odological horizon from an interpretative paradigm and the case study approach was the chosen method. The data collection technique was the semi-structured interview, and inductive content analysis was used to systematize the informa-tion. It is shown that in the face uncertainty and anguish generated by the pan-demic, there are some actions to design a new model of tourism management in their territories that meet the needs of travelers and the requirements of the in-dustry in order to revitalize tourism