Estrategias y planes para la empresa Crispeticas Sport

Abstract

The central objective of the document is to design the strategic plan of the company in such a way that it improves processes and decision-making in the organization of the company Crispeticas Sport. To carry out this, tools were identified for the diagnosis of the company, whose results were analyzed for the construction of strategies to base the strategic plan of the company: The Porter matrix, the Pestel matrix and the Logical Framework methodology. The Porter matrix was used to analyze the organization internally; the Pestel matrix to diagnose the external context of the company and the Logical Framework Matrix for the definition of goals, indicators and assumptions through the analysis of the problem tree and objectives tree. Given the application of the Porter matrix, it was evident that the most important forces were the threat of new entrants, the bargaining power of the buyers and the bargaining power of the suppliers; from the application of the Pestel matrix, that the textile sector has positive aspects at a technological, ecological and legislative level, is affected by factors such as unemployment, corruption, poverty, limited purchasing power, dollar variations affecting the stability of the inputs, arrival of migrants that increase unemployment rates and increase in poverty levels, the increase in taxes When applying the Logical Framework Matrix, problems related to the absence of strategic planning and an administrative area within the organization were identified, which generates a chain affectation on the processes, stability of the personnel, optimization of the production of the company and customer satisfaction, through which the strategies for the definition of the strategic plan were built.