Estrategias para la competitividad de la piña tipo exportación en Colombia

Abstract

Pineapple is recognized worldwide as a tropical fruit with high nutritional benefits and a sweet flavor, it also adapts to different climates and allows easy crop management, it is produced in most tropical countries, but only a few generate it in export-type quantities, through the implementation of strategies for cultivation and commercialization that are generated by the government, marketers and producers, which generates a difficult competition to achieve, are mostly consumed by the United States, Japan, Chile and the United Kingdom. generate a significant demand worldwide, in the case of Colombia, which is a highly agricultural country and that stands out for its production of tropical fruits and others, produces pineapple, but not in significant quantities worldwide, for the development of the project was It is necessary to analyze the production and marketing of pineapple, in which the Santander departments, the Cauca, Quindío and Cauca and as marketers the main cities (Medellin and Bogotá), after this the strategies used by similar countries that export pineapple worldwide and competing for the global market were identified and finally proposals were generated to generate solutions To the problems that Colombia presents in this sector based on the strategies used by the countries of reference