Comercio justo en Colombia: Sector Cafetero, retos y oportunidades en el marco de los Objetivos del Desarrollo Sostenible.

Abstract

The objective of this research was to identify challenges and opportunities of fair trade from the Sustainable Development Goals (SDG) in the Colombian coffee sector. Taking into account that; For the analysis of this search, the descriptive and analytical method was used, with an explanatory scope, taking into account that the use of data collection sources was secondary. To achieve the analysis, it was carried out from fair trade (CJ) in Colombia from the coffee sector, in accordance with the Sustainable Development Goals (SDG), going back to its history, for which the beginning of the CJ occurs with its first Official store in 1958 in the United States, on the other hand, the United Nations Organization (UN) adopted the 2030 agenda in 2015, as a universal call, in favor of sustainability, in the economic, social environment, thus generating a Innovative business model according to what is proposed by the organizations. The use of these good practices in trade provides security and confidence when managing their crops, from the coffee sector, where the promotion of equal fair conditions is of vital importance, having the 2030 agenda as a base document. In view of this, the importance of the use and implementation of Information and Communication Technologies (ICTs), the acceptance of a fair business model and the guarantee of a quality product inherent in the region of the country were identified.