Operaciones para mejorar la competitividad internacional del sector cárnico bovino colombiano, estudio de caso Estados Unidos

Abstract

This research project aimed to identify and analyze the best strategies and operations used by the United States in the beef sector, being the largest producer and exporter of this sector worldwide, implementing these strategies in Colombia with the objective to improve the competitiveness of the meat sector bovine. In principle, the geographical and historical antecedents are takes into account, through research or studies previously carried out that help and contribute to the development of the investigation, later the current norms framed in the law are shows, Applicable to the bovine sector, then it is explainers and defined some key concepts in this research. In addition, the study was carried out based on the theoretical framework that Klaus Esser raised in the study of systemic competitiveness by mentioning the four economic levels (meta, macro, meso y micro), aiming to characterize the bovine sector colombian. Making a comparison with the American processes, from the production and marketing approach, ending with the identification of optimal strategies and applicable to the Colombian meat sector for international competitiveness. This investigation is executed in three chapters, being of qualitative type because it focuses in descriptive values, related straight to productive processes and of commercialization of the bovine meat sector of the United States and in contraposition the same processes realized in Colombia. The result was that Colombia, although it persists in improving its production and marketing processes is not internationally competitive in this sector, still lacks structured processes and technological development that increases the efficiency of Sector. This is why it is advisable to adopt the strategies, productive and marketing that implements the bovine sector of the United States.