Viabilidad de mercado de pitahaya amarilla colombiana en la Unión Europea

Abstract

This job analyzes the export feasibility and analysis of the Colombian yellow pitahaya in the European market. The production of pitahaya in Colombia and its research are first presented, examining what each department produces in Colombian as its quantities, how much is done, its care, its uses, its benefits, its costs and everything that implies producing it; the viability of the country where the fruit should be exported to in Europe is analyzed and more convenient, this make into account exports to Europe, quantities, purchase value and with variables in which its importance is explained, a matrix is made weighting or prioritization to make the choice of the country easier by giving value to each variable, in the end throw a country that according to its conditions is the most feasible for loading; finally with the selected country, the logistic process for the Colombian yellow pitahaya is recognized and the requirements that are required for it to reach the selected country are analyzed. The results of the job indicate that the most viable country for the export and identification of the Netherlands and in the development of the same explains why its selection.