Plan de Negocio CASAKA S.A.S

Abstract

Due to the undisputed growth of the market for environmentally friendly products and the impact of these on the current consumer, CASAKA S.A.S is born, this is a company that will market and export Backpacks / Bags, Wallets / Purses and Rugs based on fiber fique These products were selected after conducting a methodological study of type qualitative and quantitative through a survey in which the purchase preference was evidenced of the target client that are in general tourists who visit the country and seek a cultural experience and sustainable, on the other hand, local consumers who have an interest in caring for the environment environment and tend to buy green products. This work also contains a market study in which a lack of biodegradable products in the sector was identified of handicrafts since the sustainable market has not been entered. This becomes a growth opportunity for the company adding value to its products with a factor differentiator before the competition since these products have a component of sustainability and a cultural context rooted in the country's traditions. In this project too a feasibility analysis of national marketing and export of handicrafts based Fique fiber, a material that is at the top of agribusiness opportunities because to its versatility.