Propuesta de mejora continua para la calidad de la Empresa AUTOGERMANA S.A. (Sede Siberia).

Abstract

AUTOGERMANA SA, dedicated to the import and sale of imported cars and motorcycles of high-end brand BMW and Minicooper, with a defined niche market as executives of high society and people with medium and high purchasing power of the strata 3,4 , 5 and 6. The company has a national presence with more than 10 dealers, among which are the most important cities: Bogotá (4), Medellín (2) and Cali (2). AUTOGERMANA S.A., belongs to the Santa Ana Business Group, which supports you with financial leverage and with part of the necessary infrastructure for the display of vehicles such as Hacienda Santa Ana and C.C. Fontanar in Chia, among others. Having such a select market, makes it impossible to offer vehicles to the low strata or people with low purchasing power, at the same time it forces the company to have service patterns proportional to the market they work, to handle high quality standards in the market. post-sale service which are currently directed by the parent company and which are linked almost to the sale of the vehicle, customers who acquire them, are expecting to receive a treatment that is almost personalized and immediate at the time they require it, because They hope that the high value they paid for them will be reflected in the after-sales service.