Tesis de posgrados

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    Experiencia del candidato en LHR Américas: estrategias para atraer y retener a los mejores talentos (agosto 2023 - abril 2024)
    Cabrera-Jimenez, Diana Yasmin; Bernal-Quevedo, Michelle Alejandra María; Higuera-Calderón, Patricia; Alarcón-Mejía, Orlando; Ariza-Matamoros, Liz Katherine
    During the period from August 2023 to April 2024, the company LHR Americas located in the city of Bogota, allowed the team to provide support with the aim of improving the candidate's experience in the selection process and at the same time strengthening the employer brand through the acquisition and implementation of the ATS software "Teamtailor”, which made it possible to streamline the process and attract the best talent. Likewise, various strategies were implemented to optimize each stage of recruitment, from the initial application to successful onboarding through surveys. These initiatives allowed for the simplification of application forms, assertive, clear and transparent communication with candidates, integration of technology to improve efficiency and personalization of the candidate experience. These changes not only improved the perception of the company among applicants, but also captivated highly qualified candidates, thus cementing LHR Americas' reputation as an employer of choice.