Hotelería y Turismo

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Propuesta de un paquete turístico a partir de las expresiones artísticas y culturales del Barrio Las Manitas en Bogotá
Rojas-Rojas, Easwaramma; Mora Forero, Jorge Alexander
This study project investigates the perceptions, evaluations and expectations of the community of the Las Manitas neighborhood of Ciudad Bolívar, in the city of Bogotá, with respect to its artistic and cultural manifestations and its willingness to participate in community tourism initiatives. Using field work with focus groups, semi-structured interviews and surveys applied to the Transmicable system with due authorization, the aim is to describe, classify and safeguard artistic and cultural expressions and understand the perception and motivation of tourists. The results of this research will contribute to the understanding of the tourism potential of the Las Manitas neighborhood and to the planning of strategies for the development of sustainable tourism through the creation of a community tourism route analyzing the carrying capacity, cultural preservation, community participation, environmental protection, economic resources distributed equitably, education and awareness of the community and the demand of tourists where complete marketing and promotion is planned with marketing work and familiarization tours, being able to agree on alliances with agencies of trips, as well as from clients to obtain feedback on the experiences generated during the tour.