Facultad de Arte, Comunicación y Cultura
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Item La parentalidad en el cine documental animado contemporáneoDíaz, Cristian; Guavita, Javier; González, Nicolás; Galindo, YamidThe main objective of the document is to identify the aesthetic, technical and narrative characteristics of contemporary animated documentary to use them in a short animated documentary on the theme of parenting. To carry out this, the appearance of the animated documentary and its milestones in the history of cinema were identified to know its origin and the most representative works of this genre in its passage through the decades. The concepts of the documentary were defined based on secondary sources of information, taking Bill Nichols as the main reference. The types of parenting that exist from Colombian society were determined, information provided by the National Planning Department (DNP) and from the book The invisible challenges of being a mother or father among other study texts of the Colombian family, determining the types of parenting that exist and expose one or more in the making of the animated documentary. All this research is done to make an animated documentary short film based on the aesthetic, technical and narrative tools established in the research together with the types of parenting of the Colombian family chosen from case studies selected as main characters of the history.Item Espacios de comunidad: relación entre estructura portante y espacios polivalentes para la configuración de un equipamiento cultural como complemento educativo.Agudelo Torrijos, Angie Paola; Martínez Chivatá, Christian Andrés; Jaramillo Acosta, Laura MarcelaSupporting structure and generic spaces are two layers that we consider of vital importance for the disposition of spaces given for culture and education, additionally the role users take on how they appropriate spaces under several schemes of activity, making it necessary to rethink space as a more multifunctional and polyvalent element where the elements of scenography can be adaptable making the element more flexible in relation to its use. Thus, the investigation recovers its sense when it determines how a geographical space makes it easy to carry out multiple activities and remains independent from the structure, likewise, that as needed the element can be adapted or expanded. Because of that, the project is carried out with a mixed methodology where phenomenal, physical and social-spatial data are collected, with the purpose of recognizing the relationships among the users and the space itself, to intervene the supporting structure by formulating generic spaces that can adapt in relation to needs and eventually be given to progressive grout.Item Plan de comunicación digital para impulsar el crecimiento comercial de la Agencia de Publicidad Dedo GordoFrasica-Machado, Maria Paula; Ladino-Marin, Paola ConsueloThis project proposes the design of a digital communication plan for the Dedo Gordo Advertising Agency with the general objective of reinforcing the commercial strategy of the organization and attracting new clients. The study had a mixed research methodology, descriptive in nature that first identified from a survey of potential customers the consumption habits of products and / or advertising services, such as content and communication channels through which they acquired these services. Subsequently, digital tactics of the competition were recognized, to build a plan that would respond to market demand and allow improving commercial management alternatives and an assessment by the commercial team from a structured interview. Finally, a series of tactics were developed that responded to the needs and trends identified in the market, concluding with the creation of a web portal, the design of a portfolio of services and the generation of commercial content in the lines of printing, web design, stands, signage and pop material for corporate communication channels with email and the WhatsApp social network, recognized in the study as spaces of consultation and search for these types of services by the target audience. The results obtained from the market survey, provided valuable information that allowed to trace a route for the development of the plan where opportunities for improvement in the promotion of the agency's services were identified and messages with valuable content were designed to attract potential customers.Item Análisis contextual de la obra cinematográfica de Franco Lolli y su relevancia dentro de la historiografía del cine colombiano.Prada-Flórez, Juan Felipe; Ávila-Arias, Cristhian MiguelThe objective of this document is to carry out a contextual analysis of the work of the Colombian filmmaker Franco Lolli, in order to locate his work and artistic vision in the historiography of national cinema, for this, in principle, extensive documentation is developed on Colombian cinema and its most recurrent themes throughout its cinematographic history, likewise, analyze the relevance of the term “auteur cinema” in the local context and the principle of self-referentiality, since they are factors that must be taken into account when to analyze an author like Franco, intimate and personal. From this, the study of the different canons, narrative and stylistic classifications that Colombian critics and theorists have dared to launch will be carried out. Finally understand his role and his particular style within the new narratives of Colombian cinema deeply intimate with his creator; with characteristics typical of an auteur cinema, which are evidently reflected through its deepening of characters; the importance that this author has had in terms of the propulsion of Colombian narratives, from other points of view, and how his personal style is located as a unique voice within the historiography of Colombian cinema.Item El condicionamiento del color en el cine. Una aproximación a las estereotipacionesMayorga Bolivar, Diego Alejandro; Jiménez Prieto, Juan Pablo; Ordoñez Amado, Julián Felipe; Figueroa Sandoval, Hernán Andres; Pinilla, OscarThis degree work aims to find a way to stereotype the people who live or work in the street through the color of the characters and the cinematography, based on a film that is a reference of the Colombian cinema and using the method of Análisis Cinematográfico Integral, to identify the aspects that are important when we face the challenge of how to characterize these characters. Once we finished the analysis, we will apply it to our short film La Calle Octava.Item Diseño e implementación de un equipamiento para fortalecer el arraigo cultural, el desarrollo sostenible y sustentable del municipio de viotá.Alvarado Chavarro, Laura Paola; Mateus Pava, Marly Gisselle; Vinasco Ñustes, Fabio AndrésThe investigation is related to the municipality of Viotá, it results in a main problem which is the development of the young population of the municipality towards its territory. The constant migration of the inhabitants of the rural area of the municipality to populated centers, urban centers and cities in search of employment and educational opportunities has resulted in the loss of the agricultural culture, since this endogenous knowledge loses its generational transmission due to the displacement of the young rural population, causing expropriation and deterioration of the territory in cultural, social, economic and environmental aspects, so it is necessary to mitigate the displacements by implementing equipment that promotes culture and improving the quality of life in rural areas, the decentralization of services in urban areas and allow their accessibility to the rural population to strengthen the natural and cultural landscape. For what is proposed the implementation of a network that decentralizes services, where its main components are ecological tourism, community tourism, coffee culture and equipment that allow these activities, benefiting the rural population, because it allows greater economic income without affecting the coffee character of the territory and its natural landscape, the appreciation of agricultural culture and appropriation of the territory by the entire resident population.Item Universitaria agrícola para la educación y el trabajo.Guerrero Gutierrez, Alexander; Rodriguez Olaya, Bryan Camilo; Vinasco Ñustes, Fabio AndrésIt proposes an architectural project (equipment) of higher education with emphasis in careers that complement the education medium-technical-technological and agricultural in order to encourage the rooting of the young people and entrepreneurs towards the agricultural work and towards their Region based on what was raised by the Ministry of National Education "Education for the work proposes an architectural project (equipment) of higher education with emphasis in careers that complement the education.Item El Megáfono: nueva imagen corporativa del medio de comunicación La CoimaRodríguez-Parra, Lady Marcela; Zambrano-Cruz, Oscar JavierThis degree project has as its main objective the creation of the corporate identity of the media outlet La Coima, with a focus on its presence on digital platforms and media. It began with an exhaustive analysis of how the public and stakeholders currently perceive the image of La Coima, identifying its strengths, weaknesses, opportunities and threats. Subsequently, a detailed evaluation of the results was carried out, analyzing each aspect of the image and corporate identity. This study will serve as a basis for the development of a corporate image and identity manual that will include specific guidelines and regulations for the correct use of the image in different contexts and digital platforms. The new corporate image not only aims to update and modernize the visual perception of La Coima, but also to reinforce its identity and consolidate its presence in the digital sphere, improving its communication and relationship with the target audience.Item Relación entre estructura y espacio genérico para el diseño de un centro cultural en Girardot, CundinamarcaBobadilla-Jimenez, Jessica Guisel; Jaramillo-Acosta, Laura MarcelaThe present investigation presents the approach of a cultural center in the municipality of Girardot, Cundinamarca, which responds to the need to take an investigation which had as its central theme the relationship between structure and generic space for its development, all this seeking to respond to the need of the municipality to have cultural and genetic spaces that allow to diversify the urban and architectural dynamics of Girardot. To address the investigation of the architectural project, a series of observations in the field and data collection were used to determine the place of intervention, then when analyzing this information, it was highlighted that the population does not have an adequate space where they can carry out cultural activities and recreation. . Next, the structure and the relationship with the generic spaces were classified. Finally, a series of analyzes was carried out where I identified how the generic and programmatic space is related to the structure using the concept of porosity to take advantage of interior voids, façade elements and find interior and exterior relationships.Item Ampliación de la plaza de mercado La Perseverancia, en relación a su estructura y escenografíaCasallas-Rincón, Paola Andrea; Romero-Saza, Sebastián David; Vinasco Ñustes, Fabio AndrésThe main objective of the document is to demonstrate the relationship between structure and scenography for the expansion of market hall, resulting in a free-floor design that gives users the opportunity to generate new activities and spaces in market hall . To carry out the research, a method was developed which, through field visits to market hall in Bogotá and international examples, allowed the collection of data and information regarding: materiality, structure, flow of people, bioclimatic, scenography, activities etc. Once this information was collected, we sought to diagram it through mappings, to later compare them and extract results that were expressed as notations. In this way we developed a whole system that resulted in extracts, which were design bases for the non-composition method, for the expansion of the La Perseverancia market hall, by means of a free plan and pieces of flexible scenography, which They are the conclusion of investigating the relationship between structure and scenery in market hall.Item Relación entre escenografía y envolvente para configurar ambientes de aprendizaje mediante el arte y el deporte urbanoCorredor-Cuellar, Bryan Alexander; Jaramillo-Acosta, Laura MarcelaThis research explores a new configuration of educational architecture relating the urban scenery with the characteristics of the envelope; elements that are appropriate in artistic and sports activities in the town of Engativá. To carry this out, an urban analysis was carried out in which the pieces of urban scenery used for extreme sports (BMX, Skate, Parkour) such as stairs, railings, ramps, walls, bridges, etc., were first identified, and then the characteristics of the envelope that frame street art activities. After this extraction, through the notation tool, the artistic-sports scenarios and the 6 principles for learning environments proposed by Rosan Bosch are outlined, in order to achieve a spatial configuration that takes characteristics of both and produces their own learning environments. of the locality. Based on collage experiments, 4 mixed learning environments are produced (Sports/Arts/Pedagogical) that group characteristics of all the scenarios, forming a Didactic Campus full of stimuli focused on the development of pedagogical activities as a contribution to innovation in the urban educational infrastructure.Item Relación entre espacios genéricos y las envolventes para integrarse en la escenografía del barrio patio bonito (Bogotá)Bayona-Cajica, Juan Sebastian; Cabra-Cortes, Andres Felipe; Martínez Castillo, Yira CatalinaThe central objective of the document is to show the relationship that exists between generic spaces and the surrounding space to complement the student day in the youth population of Patio Bonita, resulting in the design of an interactive equipment that gives users the opportunity to create new activities through the interior and surrounding spaces. To carry out the research, a method was developed in which data was collected regarding the youth population of all the towns of Bogotá to determine the place of intervention. Once this information was collected, the generic spaces were obtained according to the activities and ages of the population to intervene, to finally carry out a series of experiments where we related the envelope with the programmatic spaces, resulting in the implementation of the vacuum as an operation that, By interacting with the open plan, the relationship of the internal and external envelope with the generic spaces increases.Item Equipamiento para la primera infancia desde la relación de escenografía y modelos pedagógicosViana-Girón, Diego Alexander; López-Ramos, Paula Andrea; Carvajal, EdgarThis degree project aims to identify the importance of the project-based pedagogical model (ABP) in force in the city of Bogotá, thus demonstrating that the scenography is a fundamental part in the distribution and adaptation of spaces, their furniture and their structural system , thus allowing children to have a better space and better interaction between students and teachers, which allows for a better quality of life. This pedagogical model brings many benefits because children have the ability to cope with problems inside and outside the classroom, which allows it to be appropriate to the needs of the students. The scenery is represented as the main part that makes up the classroom. Thus concluding that the scenography is a fundamental part of the ABP pedagogical model and in the adaptations of the furniture and its spaces.Item El posconflicto armado en Colombia representado en Proyectos transmedia: Escape De Palma LargaCortés-Díaz, Juan Felipe; Negrete-Chiquiza, Saray Vanessa; Casas-Pulido, Johan Alexander; Monje-Abril, Daniel EnriqueOver the years and after the pandemic caused by Covid-19, audiovisual creation and the way in which productions are disseminated and consumed has been evolving, innovating and even integrating with different media and formats, resulting in new ways of telling stories and the growing boom of transmediality; this research seeks to define what transmedia is and how it differs from other similar terminology, as well as to delimit what we understand by conflict and post-conflict in order to focus on exploring how these new formats address and/or could address a topic that has been essential in the history of audiovisual productions in Colombia.Item Same Gender: la nueva categoría que rompe con los roles de género y la desigualdad en la danzaHiguera-Rodriguez, Claudia Patricia; Pedraza-Martinez, Luisa Fernanda; Zambrano-Cruz, Óscar JavierThis research-creation work analyzes the Same Gender, a new category in salsa and bachata, exploring how the inclusion of same-sex-gender couples in artistic competitions and presentations is redefining gender dynamics in dance by questioning the stereotypes imposed by society on gender roles on stage. In addition, the effects that this category generates on the self-identity of artists and the dance guild are observed, making visible how dance in same-sex-gender couples seeks to normalize sexual and gender diversity by confronting the heteronormative ones that characterize dance since its inception. As a result of the research, an audiovisual report with a focus on mobile journalism was produced entitled "Same Gender: Road to Inclusion", which seeks to publicize the ignorance and almost non-existent record that exists about gender roles in dance, by the hand of one of the pioneers of the same in Colombia, also proposes a conceptualization of the term Same Gender strengthening the visibility and recognition of all gender identities in the artistic field and thus promote a more inclusive environment in the artistic field. the world of dance.Item Centro agrícola (educativo y productivo) como espacios de integración y reivindicación para la paz en Mesetas, Meta.Sepulveda Blanco, Carlos Andrey; Pedraza Castellanos, Michael Orlando; Vinasco, FabioThe department of Meta has been one of the territories most affected by the presence of groups outside the law; due to its location as a geographical characterization and lack of presence of the state, and its communities that have been directly and indirectly hurt. The investigation is carried out in the municipality of Mesetas in the department of the goal, where its main problem is the criminal recidivism on the part of those affected by the armed conflict, due to the lack of opportunities for education, employment and socio-cultural segregation; that they bring like consequences the poverty, the social inequality and the cultural uprooting, deteriorating the quality of life of the population; therefore, the main objective is to mitigate the recidivism and segregation of the inhabitants through facilities that provide support for the recovery and potentialization of community life, building collective spaces capable of producing meetings and the convergence of communities.Item La escenografia y la actividad como estrategia para el diseño de espacios para el uso de vivienda e industria textil.Garay-Alvarez, Sara Lucia; Quiñones-Ariza, Angela Vanessa; Vieda-Martinez, Sergio AndresThe present investigation covers the relationship between scenography and activity to design housing spaces and the textile industry, the initiative began from evidencing problems such as uncontrolled spaces, rigidity, disorganization, immutability and fixity and where this was most fixed was in housing. and in the spaces for the textile industry in funza cundinamarca. Therefore, we found that rigidity can disappear from the scenography, taking into account we began to carry out a study of how it was possible through the scenography to give the flexible characteristic to a space regardless of use, where from the literature and the study of referents we extracted qualities, as it was that the activity could be coordinated through the furniture, different height and texture allows different characterization to what induces the versatility of a space and mobile enclosures that adapt to the needs of the space. Then a study was carried out on how this relationship between scenery and activity was working in the textile dwellings of Funza, what positive characteristics we could demonstrate, this allowed us to show that the scenery can act as a covering, that the furniture can act as an ordering, dividing and the importance of versatility, all these characteristics contribute to break the rigidity of a space and achieve flexible property.Item Franjas articuladoras urbanas para la cohesión territorial entre asentamientos informales y formales en la UPZ 67 Lucero localidad Ciudad Bolívar – Bogotá D.C.Zapata Corredor, Karina Milena; Hernández Matos, Shaaron Hasbleidy; Vinasco Ñustes, Fabio AndrésThe informal accessions are a present problem worldwide, that with the passage of time have made irrefutable the helpless planning and control of the exponential present growth in the population. The fragmentation partner - spatial is a reflection(reflex) of the territorial fracture for the construction of informal accessions in not suitable soils for the residential use as the protection areas of the Gully You smooth. Guénola and Arellano (2006) indicate that " the fragmentation of uses, activities and tasks in the spaces and the individualization should seem to be the principal engine of the social fragmentation (…) the unequal access to the services and urban equipments, for which also it(he,she) refers to the mobility of the individuals " (p.66). From the application of the methodology of the Urban Pixel an offer is constructed emphatically in the environmental and ecological recovery inside the natural fracture shaped by the Gully. This one consists of the design of two striping articuladoras urban orientated to the construction of urban scenes(stages) and spaces of opportunities (social, cultural and productive) complemented with a network(net) of modules; hereby it is tended by the approximation of the settlers of the informal and formal accessions to achieve territorial and social cohesion.Item La economía verde como criterio de diseño para un nuevo modelo de vivienda hacia los damnificados en la región de Mocoa.Hernandez-Rodriguez, Hector Alejandro; Alfaro-Almanza, Jonathan Sneider; Calderón Uribe, Franz GiovanniThis research is carried out in order to propose a residential and urban solution, given the environmental phenomena that occurred on 03/31/2017 in the municipality of Mocoa, for which the green economy was included as the main theory, through sustainability, productivity and progressivity , implicit in architectural design, and urban resilience as a sub theory to achieve adequate municipal development with preventive studies carried out by the state. For its development, the design of the 300 housing units of the 2 phase of VIP housing, proposed by the housing ministry after the disaster, where the different urban systems such as environmental zones, risk areas, expansion zones were analyzed urban, land uses, and how it has had an economic and social development throughout history, together with the help of a focus group made with the inhabitants, which provided a conception of the socio-environmental dynamics of housing in Mocoa Giving as a result the design of 4 types of housing around a single distribution, this in order not to generate segregation among users, as they belong to a single priority-interest project. The houses have 86.7M2 built on a 54M2 lot, where a design of facades and roofs was carried out according to the location of the typology, taking into account the bioclimatic analyzes performed, and the implementation of the central courtyard as a fundamental element in the configuration of Urban housing in the Mocoa region.Item Parque metropolitano para disminuir la fragmentación ambiental y social presente en el Canal Juan AngolaVanegas-Castellanos, Kendry Loraine; Vinasco Ñustes, Fabio AndrésThe research is conducted about Cartagena City in the neighborhoods of Crespo and Santa María and embrace the main issue of the environmental fragmentation due to: non-controlled urban growth; due to doings as: enlargement of international airport Rafael Nuñez runway, which produce the breakdown between the Biological Corridor (configuration of canals, lagoons and brooks) and the Cienaga de la Virgen marsh, the economic and hotel industry growth in the city is leading to lost of environmental awareness, the articulation and merging of the Crespo neighborhood and its surroundings with the rest of the city are leading to expropriation and decay of the territory in environmental, cultural and economic matters, consequently, the environmental fragmentation must be reduced with the implementation of a metropolitan park that promotes the environmental culture and strengthen the natural landscape. Therefore, the urban proposal includes the design of a neural network of equipment and public spaces where its main components are addressed to ecological and hotel tourism, and activities that promotes a recreational and sporting culture in Santa Maria neighborhood.