Facultad de Ciencias Económicas y Administrativas

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Propuesta de planeación tributaria del impuesto de industria y comercio (ICA) en la empresa Translider S.A.
Beltrán Calderón, Jefferson; Gómez Perilla, Karen Johanna; Guayazán Nuñez, Jessica Lizeth; Rojas Gutiérrez, William Deivis
Nowdays, as a result of a globalized world everything happens in an accelerated way is why it is necessary to have processes, strategies and tools which contribute to an optimal results. In the business field, it is essential to develop activities that, in addition to being used to financially improve companies, contribute to optimum overall development. When speaking of taxes in Colombia, a country in which tax reforms are frequent, it is necessary to have adequate planning which minimizes the impact of these changes in tax matters and facilitates the handling, declaration and payment of taxes. In the present work the tax planning of the industry and commerce tax will be developed for the company Translider SA, for this they will begin to define essential elements which give clarity for the compression of this one, will mention general aspects that strengthen the concept of planning and the need for it, will identify the weaknesses of the company in tax matters that contribute to not correctly presenting the industry and commerce tax, the tax will be settled based on financial information obtained and projections will be made for the years 2017-2018 ; finally, conclusions and recommendations will be given that are useful not only for the company but also for the sector in general.
Plan de mejora del Bienestar Laboral en el área administrativa de la empresa Servicios Complementarios en Logística SAS
Ocampo-Jimenez, Yvette Irene; Parra-León, Nydia
The purpose of this work was to propose to the company a new model of labor welfare that allows improving the quality of life at work of the collaborators of the company Servicios Complementarios en Logística SAS, for this purpose a survey focused on the measurement of the Organizational Climate was used as a measurement tool to have the perception of the living conditions of the workers and also to inquire about the needs, tastes and preferences of each of the members of the company.
Incertidumbre por la no presentación del impuesto de renta y complementarios de la compañía ABP Consultores y Asociados S.A.S. para la vigencia 2014
Pardo-Pardo, Yasser Anibal; Bohórquez-Castañeda, Luz Marina; Amaya-Moreno, Diego; Rojas Gutiérrez, William Deivis
This document seeks to reduce the uncertainty faced by the authorities caused by the non-presentation of the income statement by legal entities, specific to the company ABP Consultores y Asociados S.A.S. For the development of this work, the periods in which the presentation of the income tax was not made to the national tax and customs directorate - DIAN, the fiscal, civil and criminal regulations that frame the consequences and were identified in tax evasion and avoidance, in order to establish the economic and financial impact for ABP Consultores y Asociados SAS and the significance in public finances as well as in public spending and its efficiency in complying with fiscal policies in Colombia which are those that directly affect.
Estrategias Y Planes Para La Empresa Volvo Group Colombia Sas
Anzola Sarmiento, Rafael; Díaz Martínez, Victor Manuel; Novoa Alvarado, Gloria Liliana; Avellaneda Avellaneda, Zulma Julieth
This project was carried out in the company Volvo Group S.A.S, dedicated to import and export different kinds of vehicles, parts and spare parts, guaranteeing the necessary supplies for them. There a methodological investigation was carried out by means of two thematic axes; one the investigative component and the other the disciplinary one. In the research component, a strategic diagnosis was made, improvement proposals, indicators of measurement and monitoring for an integral development of the company are mentioned. Likewise, in the disciplinary component a detailed analysis of the company is made, both in the internal and external areas, identifying the weaknesses, opportunities, threats and strengths. Achieving administrative evidence of the current state of the company. Based on this, an improvement plan is proposed with its respective monitoring of the control, measurement and evaluation of said findings.
Estrategias de marketing para la funeraria Salas De Velación San José de Neiva, Natagaima, La Plata y Yaguará
Salazar-Valderrama, Cristhian Andrés; Morales-Garzón, Erik Esteban; Torres-Cristancho, Juan David; Ávila Castañeda, Ángel Leonardo
This project is carried out in order to propose an improvement plan focused on digital and traditional marketing for the San José Sailing Rooms funeral home. Seeing the low activity and low digital management that the funeral home has employed in offering its services, we have decided to apply what we have learned in the specialization strategic marketing management, proposing positioning, product and communication strategies; which will be carried out through the formation of business alliances, activations in the municipalities, and strengthening of digital tools key to the success and fulfillment of the goals set out in the proposal for the city of Nieva, and municipalities of the Huila department such as Gigante, Garzón, Aipe and Hobo. All this with the objective and waiting for results that show the increase of affiliates of the company, its positioning and participation in the funeral market to achieve competitive advantages and make the company more profitable.
Propuesta plan de mejora para el área comercial de la empresa Ro Ingeniería Ltda
Sua Mendivelso, Angie Lorena; Monroy, Lida Yaneth; Mariño Reyes, Johnny
R.O Ingeniería Ltda. It is a company dedicated to the participation in different civil works; his career has allowed him to open an important step in the market and in his sector, however, his commercial management can still exploit even more; The foregoing is justified through the analysis of the company's participation in the different licenses in which the company has held to participate in a commercial area organization that has been strengthened throughout all the time. The design of the improvement proposal that is to be developed for RO Ingeniería Ltda., Define the restructuring of the commercial area with a view to improving the management of the company's resources to reach the level of sales higher than what is currently in place. that the company has a basic commercial process which should be professionalized and deepened; The above has been achieved through the application of the logical framework method in which a structured analysis of an improvement proposal is developed to arrive at the final decision that the company must be in the mention and thus the measures for the improvement of the activities in which it is failing and has not become a good economic development of the organization and growth in the construction sector.
Propuesta de mejoramiento para la empresa Mantenimientos y Soluciones JJP SAS
Duran Bello, Fernando; Lopez Garcia, Paola Edtih; Pinto Galicia, Jorge Eduardo; Neira Guevara, Jairo
The central objective of the document is to determine the feasibility of the positioning of the company Mantenimientos y Soluciones JJP, in Cundinamarca. In order to carry out a complete investigation of the factors that can impact the process of improvement of the company, different studies were carried out through research and support matrices, such as the BCG matrix, the SWOT matrix and another important tool for the analysis of the macro and mega PESTEL environment, since not being taken into account, can hinder the planning and execution of the primary strategies described in the body of work. According to these tools, it was found that the company is in a position in which it can obtain greater participation and growth in the market than its competitors, due to its strengths and the opportunities that it has.
Propuesta de mejora organizacional y administrativa aplicable a la empresa Mallas y Figurados S.A.S.
Moreno-Carrero, Luisa Fernanda; Liliana Peña Sánchez
To carry out the proper investigation and application of the diagnostic tools, the first step was to characterize the company Mallas y Figurados SAS, identify the corporate purpose, what it does, how it was established and who its shareholders and representatives are. The problem that could be identified through a preliminary diagnosis for Mallas y Figurados SAS, was the non-structuring, the lack of definition of its main areas and how they were at the initial moment of the investigation, this causes inconveniences, not only in customer service and taking orders, but also when making the due requirement of raw materials and supplies. Subsequently, its main clients, suppliers and competitors were identified, a study and analysis of the economic indicators that negatively and positively affect the company Mallas y Figurado SAS was also carried out, it is important for the organization to be updated on the country's economic situation and behavior. of the economic indicators have negatively affected the construction sector, reducing its share in GDP (gross domestic product).
La planeación tributaria como estrategia para el aprovechamiento de los recursos económicos Caso Complejo
Pinzón-Marín, Erika Jazmin; Plazas-Moreno, Erika Yoana; Willian Deivis Rojas Gutiérrez
Commercial users of free zones enjoy different tax benefits, which in recent years has attracted the attention of several Colombian companies that see the opportunity to optimize their resources and increase their operations under this type of regime, for example, the DT company SAS, which upon perceiving the growth of its income saw the need to look for professionals in tax planning to generate business strategies with the aim of belonging to the free regime. In the present case, it seeks to provide information from the implementation of tools that allow optimizing resources in relation to the tax benefits offered by the state for those organizations that belong to or wish to obtain the qualification of free zone users, without forgetting the requirements that they must comply to obtain said accreditation; Based on the above, the methodology proposed by the InterAmerican Development Bank (IDB) is used, in which five essential steps are proposed for its application. In relation to this, the conclusions and recommendations that are directed towards the importance of planning as a strategy for the use of economic resources will be presented.
Estrategias y planes para el fondo de empleados Fenlinter
Gomez Cardenas, Daniel Esteban; Muñoz Castillo, William Gustavo; Orduz Pinzon, Daniela Michell; Mariño Reyes, Johny
The Fenlinter employee Fund is an organization of solidarity economy, which links employees with indefinite term contract, currently, it has an agreement with many companies such as Halliburton, Gas instrument, Magnatesting, Pemarsa, and Valmar, with the presence at the level Providing savings and credit services to their partners. Moreover, the previous argument that we must take in mind and principal items for the proper development of the research is the analysis of the scenario which activity of the employee fund is being operated and is a field of aggressive commercial strategies, innovative advertising campaigns and structural alliances of Unimaginable sizes and styles. Within the company, there are many factors against that they must work to turn them into beneficial opportunities in the future and that can materialize quickly, based on this concept, we define the key question of researching which is : how to determine a business strategy with the purpose of increasing the membership of the Employee Fund and scope the benefits counseling to partners? The objective of this project is to determine a commercial strategy that increases the sales and loyalty of associates. Derived from this is expected to increase the number of associates linked to the fund, generating a greater cash flow and better benefits for them and their families.
Propuesta programa de incentivos para colaboradores de la fuerza de venta de la organización comercializadora chiquitines S.A.S. - segundo semestre 2021.
Hernández Panqueba, Anyely Liceth; Galvis Corredor, Audrey; Parra-León, Nydia
The current investigation work has motivated us to find trough out the application of the knowledge acquired during the specialization course a proposal including prices to employees of the selling area from company “Chiquitines SAS” which will increase the selling stages so that avoiding closing at least the half of the establishments of the company. To accomplish it, a method was settled which allowed us to analyze from a different perspective form the directive organization objectively, the elements which may cause selling not responding to the reinforcement of the processes done in some areas of the company. To gather the details, the interview was used and we were able to analyze very meaningful information which was obtained directly from the selling team. The information found showed that the lack of compensation generated low motivation y commitment needed for the selling to accomplish the expected profitability. With the obtained information we reinforced our objective to design a pricing program proposal which will help to solve the identified issue, additionally we were able strengthen different aspects such as work place environment, motivation and commercial strategies of the company. Finally, this project allowed us to understand how several companies avoid investing in employee’s compensation and wellbeing to avoid what they call overcharge, but at the end, not compensation may affect the profitability of the company directly as in the identified issue.
Estrategias de Marketing para mejorar el proceso de captación de clientes y aumento de ventas en Kanaiwa Wellness & Spa
Ariza-Diaz, Miguel Angel; Marín-Mosquera, Lorena; Sierra-Vargas, Diego Alexander; Ávila Castañeda, Ángel Leonardo
KANAIWA WELLNESS & SPA, is a company dedicated to wellness, body and facial aesthetics, which, although it is young in the city of Bogota, with only 3 years of business, offers an exclusive and personalized service in hydrotherapy, also has advanced technology equipment for non-invasive treatments. In the current market there are competitors dedicated to spa services, hydrotherapy and aesthetics; which have various distribution and communication alternatives, this being a great disadvantage for KANAIWA WELLNESS & SPA because its recognition and positioning have been affected by the exclusive use of a single means of communication: social networks. For this reason it is important to establish marketing strategies in KANAIWA WELLNESS & SPA that generate a commercial plus, and achieve the expected growth in service recognition and technological innovation, this through a research process based on identifying new communication channels and their corresponding communication establishing marketing strategies that contribute to improve its positioning.
La tercerización laboral del personal asistencial de la ESE Municipal de Villavicencio como factor desmotivante
Jiménez-García, Daira Eugenia; Ramírez-Bernal, Franklin Leonardo; Páez-Mojica, Raúl Ernesto; Parra-León, Nydia
Labor outsourcing in Colombia, regulated by Decree 583 of 2016, has been mishandled in the country since the decree is clear and prohibits outsourcing the permanent missionary activities of entities in Colombia, this is where our motivation to introduce ourselves into the labor outsourcing of the Social Enterprise of the State of the Municipality of Villavicencio, as a labor demotivating factor, this being the basis of the entire investigative process, based on the fact that it occurs in the vast majority of healthcare personnel, which is part of the mission of the company. The general objective of this research is to demonstrate that labor outsourcing is a demotivating factor in the Social Enterprise of the State of the Municipality of Villavicencio. For the fulfillment of the general objective, it was necessary to introduce ourselves in each of the fundamental aspects that made it possible to show that the labor outsourcing of the assistance personnel of the Social Enterprise of the Municipality of Villavicencio is a labor demotivating factor. To achieve this, we use a qualitative research methodology based on the survey as an instrument for collecting information, which contains clear questions that cover all aspects that allow us to identify outsourcing as a demotivating factor for healthcare personnel within the company.
Factibilidad económica, social y ambiental de las instituciones educativas públicas sobre las técnicas de compostaje en la localidad de Kennedy.
Barrera-Culma, Andrés Felipe; Hurtado-Quevedo, Diana Vanessa; Restrepo Sánchez, Natalia María
The care of the environment today has become a fundamental part of the community, since it can benefit the planet earth and also each of its inhabitants, achieving a better quality of life. To this end, techniques are known that help mitigate certain factors that commonly impact, among them is waste, which in the future can cause various problems by increasing its capacity in final disposal facilities. The following document presents a study of the economic, social and environmental feasibility of public educational institutions on composting techniques in the Kennedy area. Through this study, a diagnosis of the institutions and the entire educational campus was made, and a cost/benefit analysis of composting techniques to be implemented in public institutions was developed. Secondary sources were used to obtain information on students, academic staff and institutions, from which their organic waste generation was obtained, as well as other variables to verify the costs and benefits of the project. The results led to the conclusion that the use of organic waste in the institutions can be made, having the support of the students, generating a great amount of benefits that improve the quality of the waste and, on the other hand, making them aware that a very important value can be created from the waste.
Plan de mejora estratégico para la empresa JAH Lamina y Pintura S.A.S.
Nieto Cubillos, Enith Magaly; Nieto Cubillos, Yeimi Helena; Marino Reyes, Jonny
Companies today must take challenges and prepare for all changes, becoming essential to be updated, even more in the administrative branches, this being the most important for employers, university learning is something very global that requires us a good address and in this case we feel satisfied by the work done.
Procedimiento tributario "Elaboración de la declaración de renta para los periodos gravables 2017 y 2018" de La Compañía
Bello-Penagos, Laura Natalia; Angel-Gaona, Claudia Milena; Rojas Gutiérrez, William Deivis
The purpose of this work is to prepare the income tax declaration for the 2017 and 2018 taxable periods of a company dedicated to planting and agricultural exploitation specifically the production of rubber (cultivation). The entity presents tax evasion, specifically in the income tax and related taxes, presents outdating and difficulty in the organization of the accounting area, so that when applying the procedures established in the Tax Statute, results can be seen internally and externally of the organization. As a tool to solve this evasion situation, the case study method will be applied, in the steps indicated by the Inter-American Development Bank. The elaboration of the declarations for the years 2017 and 2018, will allow the normalization in the income tax and will improve the situation of the taxpayer in front of his responsibilities with the state, obtaining tax and economic benefits, reducing the risk of sanctions, the payment of interests, and obtaining a clearer vision of the economic evolution of society by having true and timely information with the implications that this brings as the organization, the hierarchy of processes and the control of documents that become key elements for the decision making, allowing financial and structural growth.
Plan de marketing de servicios para la fidelización del cliente en el restaurante temático Héroes Burger, ubicado en Bogotá, Colombia
Avendaño-Diaz, Ines Dayanna; Vargas-Quintero, Soray Vanessa; Buitrago-Reyes, Richard Orlando
The themed restaurant Héroes Burger in Bogotá faces challenges that affect both its staff and the customer experience. This project aims to design service marketing strategies to improve performance and customer satisfaction by addressing both internal and external issues. Based on studies highlighting the influence of internal marketing (endomarketing) and the impact of digital strategies on customer loyalty, the project uses customer satisfaction surveys, CRM data analysis, and direct observation of customer service to identify areas for improvement and develop effective loyalty strategies. The analysis employs tools such as benchmarking matrices and SWOT (DOFA) analysis to identify internal and external factors affecting customer loyalty. Findings reveal that the quality of service and food are crucial in restaurant selection, and there is variability in customer satisfaction depending on geographic location. This suggests the need to tailor strategies to the specific needs of each area. Follow-up actions are proposed to ensure the implementation and effectiveness of the designed strategies, providing Héroes Burger with valuable information for future marketing plans. This comprehensive approach aims not only to enhance the customer experience but also to optimize the restaurant's internal operations to foster greater customer loyalty.
Impacto económico ocasionado por la evasión del impuesto del IVA en diversos sectores en Colombia
Espitia Mancipe, Andrea; Suárez Córdoba, Jenny Marcela; Rojas Gutiérrez, William Deivis
The objective of the research is to analyze the economic impacts caused by the evasion of VAT tax in various sectors in Colombia, based on previous studies carried out by government entities, in order to understand their impact in the country and what could happen in a near future. To do this, three matrices were designed, in order to classify the information collected by Google Academic, Jurn and Scielo databases. The focus of the research is mixed and documentary. Three axes of research are addressed, first a bibliometric review of national and international publications was carried out in the field of tax evasion, then a recognition was made of the projects and programs of the Public-Private agendas that address the issue of tax evasion and finally it was analyzed through simple descriptive statistics, based on these findings the research was consolidated.
Diseño de estrategias de Marketing relacional empresa Maquitimo
Barragán-Gómez, Tania Marcela; Méndez-García, Luis Alejandro; Montenegro-Martínez, Liliana Patricia; Zea-Salamanca, José Fernando; Ávila Castañeda, Ángel Leonardo
The present work is the development and design of relational marketing strategies that allow the acquisition of new clients for the company Maquitimo, a company located in Fontibon, Bogotá dedicated to the manufacture and marketing of plastic items. After an in-depth analysis focused on the sales and marketing area, we found a fragile point in which we could embrace and also work. It was detected that over the years the company acquired clients, but in recent years, the clients remained, and no new ones arrived, that is where we began to develop focused objectives for the acquisition of new clients, therefore, sales and their market share. Maquitimo has a strong product called plastic carts, which is optimal for packing textile raw materials, so the idea is to do a good market study to see what other sectors are possible to cover to attract new customers. With the objectives, strategies and action plans, the aim is to achieve a good development of the plan and that the company applies it so that it is in a better position and that it has a positive growth impact.
Estrategias y planes para la empresa TTR Water Colombia S.A.S.
Rubio Dueñas, Jessyca Alejandra; Ayala Yepes, Stefani; Olaya Molano, Juan Carlos
TTR Water Colombia SAS, is a multinational company that develops its corporate purpose in the public and private sector, the headquarters of Colombia celebrates 12 years in the market of pumps for water treatment, in the last 3 years have opened 2 branches in Medellín and the other in Barranquilla. It is a company that works every day to stay in the market and subsist in this medium that is becoming increasingly demanding and competitive; this forces it to make a constant assessment of its environment and market in order to seek opportunities for growth and analysis of their threats. Therefore, nowadays all companies face a more competitive market and depend on the good use of their resources and the management of their strengths. This is why it is proposed that the company must implement or deepen its strategic planning, in order to achieve the goals set. According to the above, strategic planning is a fundamental tool that allows you to ensure the success and permanence of the business in the market, since it offers you the possibility of planning future scenarios, adapting to your surroundings and defining strategies that help you achieve the objectives and to develop the organization in a more efficient way.

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