Facultad de Ciencias Económicas y Administrativas

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Propuesta plan de mejora para el área comercial de la empresa Ro Ingeniería Ltda
Sua Mendivelso, Angie Lorena; Monroy, Lida Yaneth; Mariño Reyes, Johnny
R.O Ingeniería Ltda. It is a company dedicated to the participation in different civil works; his career has allowed him to open an important step in the market and in his sector, however, his commercial management can still exploit even more; The foregoing is justified through the analysis of the company's participation in the different licenses in which the company has held to participate in a commercial area organization that has been strengthened throughout all the time. The design of the improvement proposal that is to be developed for RO Ingeniería Ltda., Define the restructuring of the commercial area with a view to improving the management of the company's resources to reach the level of sales higher than what is currently in place. that the company has a basic commercial process which should be professionalized and deepened; The above has been achieved through the application of the logical framework method in which a structured analysis of an improvement proposal is developed to arrive at the final decision that the company must be in the mention and thus the measures for the improvement of the activities in which it is failing and has not become a good economic development of the organization and growth in the construction sector.
Estrategias Y Planes Para La Empresa Volvo Group Colombia Sas
Anzola Sarmiento, Rafael; Díaz Martínez, Victor Manuel; Novoa Alvarado, Gloria Liliana; Avellaneda Avellaneda, Zulma Julieth
This project was carried out in the company Volvo Group S.A.S, dedicated to import and export different kinds of vehicles, parts and spare parts, guaranteeing the necessary supplies for them. There a methodological investigation was carried out by means of two thematic axes; one the investigative component and the other the disciplinary one. In the research component, a strategic diagnosis was made, improvement proposals, indicators of measurement and monitoring for an integral development of the company are mentioned. Likewise, in the disciplinary component a detailed analysis of the company is made, both in the internal and external areas, identifying the weaknesses, opportunities, threats and strengths. Achieving administrative evidence of the current state of the company. Based on this, an improvement plan is proposed with its respective monitoring of the control, measurement and evaluation of said findings.
Propuesta de planeación tributaria del impuesto de industria y comercio (ICA) en la empresa Translider S.A.
Beltrán Calderón, Jefferson; Gómez Perilla, Karen Johanna; Guayazán Nuñez, Jessica Lizeth; Rojas Gutiérrez, William Deivis
Nowdays, as a result of a globalized world everything happens in an accelerated way is why it is necessary to have processes, strategies and tools which contribute to an optimal results. In the business field, it is essential to develop activities that, in addition to being used to financially improve companies, contribute to optimum overall development. When speaking of taxes in Colombia, a country in which tax reforms are frequent, it is necessary to have adequate planning which minimizes the impact of these changes in tax matters and facilitates the handling, declaration and payment of taxes. In the present work the tax planning of the industry and commerce tax will be developed for the company Translider SA, for this they will begin to define essential elements which give clarity for the compression of this one, will mention general aspects that strengthen the concept of planning and the need for it, will identify the weaknesses of the company in tax matters that contribute to not correctly presenting the industry and commerce tax, the tax will be settled based on financial information obtained and projections will be made for the years 2017-2018 ; finally, conclusions and recommendations will be given that are useful not only for the company but also for the sector in general.
Plan de mejora del Bienestar Laboral en el área administrativa de la empresa Servicios Complementarios en Logística SAS
Ocampo-Jimenez, Yvette Irene; Parra-León, Nydia
The purpose of this work was to propose to the company a new model of labor welfare that allows improving the quality of life at work of the collaborators of the company Servicios Complementarios en Logística SAS, for this purpose a survey focused on the measurement of the Organizational Climate was used as a measurement tool to have the perception of the living conditions of the workers and also to inquire about the needs, tastes and preferences of each of the members of the company.
Estrategias de marketing para la funeraria Salas De Velación San José de Neiva, Natagaima, La Plata y Yaguará
Salazar-Valderrama, Cristhian Andrés; Morales-Garzón, Erik Esteban; Torres-Cristancho, Juan David; Ávila Castañeda, Ángel Leonardo
This project is carried out in order to propose an improvement plan focused on digital and traditional marketing for the San José Sailing Rooms funeral home. Seeing the low activity and low digital management that the funeral home has employed in offering its services, we have decided to apply what we have learned in the specialization strategic marketing management, proposing positioning, product and communication strategies; which will be carried out through the formation of business alliances, activations in the municipalities, and strengthening of digital tools key to the success and fulfillment of the goals set out in the proposal for the city of Nieva, and municipalities of the Huila department such as Gigante, Garzón, Aipe and Hobo. All this with the objective and waiting for results that show the increase of affiliates of the company, its positioning and participation in the funeral market to achieve competitive advantages and make the company more profitable.
Incertidumbre por la no presentación del impuesto de renta y complementarios de la compañía ABP Consultores y Asociados S.A.S. para la vigencia 2014
Pardo-Pardo, Yasser Anibal; Bohórquez-Castañeda, Luz Marina; Amaya-Moreno, Diego; Rojas Gutiérrez, William Deivis
This document seeks to reduce the uncertainty faced by the authorities caused by the non-presentation of the income statement by legal entities, specific to the company ABP Consultores y Asociados S.A.S. For the development of this work, the periods in which the presentation of the income tax was not made to the national tax and customs directorate - DIAN, the fiscal, civil and criminal regulations that frame the consequences and were identified in tax evasion and avoidance, in order to establish the economic and financial impact for ABP Consultores y Asociados SAS and the significance in public finances as well as in public spending and its efficiency in complying with fiscal policies in Colombia which are those that directly affect.
Plan de mejora para el fortalecimiento del proceso de tanlento humano en la empresa Limacor My SAS ubicada en la ciudad de Bogotà
Chaves-Ortega, Erika Natalia; Pascagaza-Gómez, Jenifer; Peña Sánchez, Liliana
This work was developed with the aim of analyzing and identifying both internally and externally the current state of the company Limacor My SAS, which belongs to the construction sector whose main activity refers to the remodeling and local adequacy in industrial and / or commercial projects and the manufacture of furniture and thus identify the problems and implement an improvement plan in order to mitigate them.
Evaluación y Sugerencias de la norma ISO 14001:2015 a la empresa ACJ HIGH VOLTAGE LTDA
Bedoya Diaz, Yuliana Andrea; Blanco Portela, Norka
The following inclusive paper seeks to tackle the problem identified inside an organization from a specific sector. It also seeks to offer a solution and provide suggestions that may be put into practice to solve a completely environmental problem, showing the proper use that may be implemented every step of the way, regardless of the company’s economic activity or name. This company from the energy sector seeks to update its ISO 14001 certificate to the 2015 version. An analysis showed that the company must execute some of the regulations items that had not been taken into previous consideration. Even though the company can manage certain aspects, regulations state they must be modified or greatly improved. The investigation shows that company is generating waste. The company is not clear as to what are the regulations it must follow. This opened a window of opportunity to show the company some of the changes it must make, as well as instruct them in the proper use of soils and product life cycle.
Estrategias de marketing digital en la categoría styling para la marca Xtreme en Colombia
Corona Leal, Diana Patricia; Neira Guevara, Jairo
In the present project will develop a proposal that have principal objective accomplish the integration of digital marketing with the communication strategy about brand Xtreme, in the retail market arising from of identify absence of web page that have answer to trendy of market and to the growing importance that have acquired the digital media for the consumers. Given the importance that digital communication has had in the brands that are in the retail business and based on the diagnosis derived from the analysis DOFA, which highlights the importance of making a combination of online strategies online and aotside him for add value to users that search more and more options moderns and digitals, we proceeded to design activities that contribute to the fulfillment of the proposed objective. Using the methodology of qualitative research with exploratory design defined the variables that affect the construction of digital marketing strategy, then the strategy, diagnosis and recommendations were finally made where the company is informed the importance of including from the start of the projects in the digital marketing category as an essential element of the communication strategy that leverages the fulfillment of the objectives and to expand the scope of Regional Marketing in digital strategies to add value to brands and customers.
Propuesta para el incremento de ingresos de los clientes actuales mediante el servicio de Inventarios para la empresa Alpopular S.A.
Loaiza-Duque, Sergio Alberto; Navarro-Muñoz, Marlon; Herran-Rueda, Jean Paul Javier; Ávila Castañeda, Ángel Leonardo
This improvement plan aims to increase the income of the Alpopular company by implementing B2B strategies with current clients and with a vision to become a core business unit of the company
Análisis del Índice elevado de rotación de personal en la organización Soluciones Omega S.A, en el Municipio de Mosquera, Cundinamarca durante el año 2020
González-Páramo, Denisse Mariana; Torres-Ortiz, Diana Marcela; Muñoz-Romero, Jullieth Tatiana; Ávila-González, Lina Julieth; Parra-León, Nydia
Employee turnover is one of the main factors in which human resources departments focus their efforts in order to reduce it or prevent it, as this represents mainly cost in the processes of the organization. That's why trace back principal causes in the employees turnover has become a priority for the managers in the organizations. The research is looking to analyze the causes of employee turnover at Soluciones Omega S.A, a company located in Mosquera, Cundinamarca in Colombia, The data analysis was provided by the organization itself, as a survey that gives the employees before retirement. with the elements provided before A mixed research was conducted combine quantitative and qualitative methods, after applying some filters in the categorization of employees turn overs it concludes that Personal Problems, Contract termination, Another Job Offer, Work Environment with colleagues, Problems with bosses, Safety and Health at work, Change of city, Demotivation , Adaptation to Work, Transportation and Salary are the causes that most affect employees at Omega. and these has to be the key point the company should measure in the future for minimize employee turnover
Diseño del programa de formación para la prevención de sustancias psicoactivas de acuerdo con los resultados de la evaluación de las causa-efecto del consumo de sustancias psicoactivas en el ámbito laboral y extralaboral en el personal de la empresa Línea Estratégica SAS
Ramírez-Parra, Flor Inés; Gómez-Aristizábal, Edith Julieta; Ariza-Matamoros, Liz Katherine
Worldwide, the abuse of psychoactive substances is considered one of the most serious public health problems, which must be intervened from all possible angles (social, family and work). In the present degree work we will focus on the labor scope, branch of interest and application in the exercise of the Occupational Health and Safety profession. It is noteworthy that in the working population and society in general the consumption of psychoactive substances (SPA) has a high prevalence that has repercussions on the work environment, generating work-related accidents, multiple diseases, including memory disorders, aggressiveness, fatigue, work-related disabilities, absenteeism, poor performance, among others). Therefore, the need to implement a policy in the world of work is evident, to minimize and prevent occupational risks derived from the consumption of psychoactive substances, through prevention programs that contribute and guide the approach of the problem in the affected workers.
Propuesta de marketing digital para emporio, tienda virtual de relojes en Colombia.
Bedoya Viviezcas, Lili Johana; Castellanos Alzate, Maria Paula; Tijaro Sanchez, Maria Paula; Ospina Estupiñán, Héctor Rodrigo
At the beginning of the 90s, when the system that gave way to the massification of the Internet was created, and with it, a substantial leap for the future of electronic sales, the use of this type of commerce grew considerably. As the years have passed, the term "e-commerce" has been catapulted as a method of greater familiarity with the purchase, especially in countries of first order, where it has evolved, according to figures from the CCCE, the e-Commerce presented a growth of 17% in the first half of 2017 compared to the same period of 2016. With respect to the means of payment used in the platform in the first six months of 2017, the percentages were distributed as follows: debit to bank account 8% and payment by credit card 92%, Otherwise it is glimpsed in developing nations, in which its adoption has been slow, having important increases only in recent years, but being perceived in general, as a complement to the visit to the store. Even with much to advance, online commerce has allowed the realization of transactions worldwide, growing significantly, even exceeding 2,000,000 million dollars in 2017, which corresponds to about US $ 3 million sales online per second, showing itself as a great opportunity, in which many companies have focused their efforts to reach different users.
Factores limitantes para la inserción laboral de la última década en Colombia
Barrios Garcia, Juan Manuel; Romero Casallas, Angélica Johana; Grandas Ortiz, Jennifer Alexandra; Valero Martínez, Vivian Nataly; Parra León, Nydia
The main objective of this document was to determine the limiting factors for job placement in the last decade in Colombia, based on the documentary review, which included the quest, recovery, analysis, and interpretation of secondary data and electronic sources. Based on this review was possible to determine that there are various limiting factors in Colombia associated with cultural, political, social, and economic conditions, which over time have had an impact on situations of inequality and discrimination. The factors that stand out the most for this research were gender and age. For these factors, an analysis of the causes was carried out, as well as a contextualization of the problem and the exposition of a series of situations in which these inequalities are evidenced based on the statistics of the last ten years. Despite the fact that progress has been made in terms of labor equality and equity, this progress has not been enough to overcome the limitations faced by people in the workplace. On the other hand, it was indicated that labor equity and the elimination of gender and age barriers bring positive transformations in terms of opportunities, quality of life, and cultural and economic context. Finally, the conclusions, recommendations and challenges which the entire State should bet on the subject are presented.
Propuesta de mejora al control interno en el proceso de elaboración y presentación de las declaraciones de Renta- IVA e ICA de la compañía Químicos Integrales S.A.S año fiscal 2019
Murcia Tinjaca, Lina Elizabeth; Macana Romero, Rosana; Romero Galindo, Lina Paola; Rojas Gutiérrez, William Deivis
The purpose of this case study is to provide a proposal for internal control for the tax department of the company Químicos Integrales SAS, this tool will contribute to the administration to reduce the different risks that the company may present in the liquidation of taxes and carry in a more organized and controlled way each of the processes present in the liquidation and presentation of taxes. This work will be limited only to the validation of the tax information that includes income tax, VAT (Value Added Tax) and ICA (Industry and Commerce, notices and boards), for the development of the case study will work under the methodology of the Inter-American Development Bank and International Auditing Standards, and an important part is prepared under the components of internal control, it should be noted that no audit was carried out but that fundamental aspects of the audit are taken to carry out the development of a good internal control system. During the development of the case study will show the information collected, as well as the analysis of it, this in order to publicize the findings and build an internal control system based on the development of a matrix that allows the assessment to each finding and determine the corrective measures to follow to mitigate, reduce or eliminate the possible risks.
Análisis del cumplimiento de protocolos del MIPG en INDERBA, como herramienta estratégica para el adecuado desarrollo de la entidad pública en la ciudad de Barrancabermeja en el año 2021
Baeza-Alvear, Daicy Xiomara; Jimenez-Moreno, Diana Milena; Parra-Leon, Nydia
In the following project, the reader will find the final product that was fed day after day through each learning obtained in each of the tutorials and courses convened by the teacher and conducted by us in order to analyse and monitor compliance with the MIPG in the Entity of the Institute for the Promotion of Sport, Recreation, Use of Free Time and the Physical Education of Barrancabermeja – INDERBA. It includes an analysis of the different dimensions of the MIPG and the levels of compliance with cross-cutting policies, bearing in mind that the MIPG is a reference framework that enables it to direct, plan, monitor and evaluate the management of the entity, with the aim of generating results that meet the action plans, annual management plans and development plans. This is to guarantee the rights of all public employees of the entity and satisfaction of Social Welfare during their stay. At the same time, a survey and an interview were conducted that allowed us to know the different opinions of some of the people working at the entity, taking primary data for the analysis of the project and concluding that INDERBA is an entity that needs to strengthen some of the dimensions of the MIPG, by which it’s evident that 100% of the protocols stipulated in the same one weren’t complied with.
Estrategias de comunicación y comercialización para el producto RINOFF® de la empresa Brisincol S.A.S.
Ballén-Cifuentes, Javier Eudardo; Cajigas-Rubio, Cristóbal Andrés; Pardo-Ortíz, Whilmar Elías; Ávila Castañeda, Ángel Leonardo
This work presents RINOFF® as a complement to combat fire flames, managing to completely suffocate them within a radius of 1.5 m and sets out the strategies for their strategic communication and commercialization.
PLANEACIÓN TRIBUTARIA DEL IMPUESTO AL VALOR AGREGADO DE LA EMPRESA ELECNET S.A.S.
Bedoya Silva, Fabian; Abril Morales, Jurian Paola; Forero Vivas, Niyireth; Rojas Gutiérrez, William Deivis
he present work of degree was developed in the company ELECNET SAS, realizing tributary diagnosis, which allowed to identify diverse shortcomings, which are intended to mitigate with the development of an adequate tax planning, applying thus the knowledge acquired during the Specialization in Tax Planning and in this way to opt for the proper title. In order to develop the previous purpose, the company was studied from its tax side, in order to identify opportunities for improvement for which pertinent information is requested, where there is evidence of opportunities in the value added tax, in terms of balances to favor in the tax declarations, analyzing the causes of occurrence, therefore the job is directed towards the realization of the tax planning in the value added tax of this company. For the execution it was necessary to carry out studies regarding planning, value added tax, business policies, business knowledge, to find the alternatives that apply for this operation and create the necessary steps for the future development of similar projects in other Companies, which benefits different stakeholders. The methodology developed for the analysis of information was the guidelines for the preparation of case studies of the Inter-American Bank, and the guidelines for carrying out tax planning by Jose Orlando Mera. Quantitative analysis was performed using dynamic tables with the financial information provided by the company, which provided sufficient data regarding growth and decrease behavior for each accounting cycle, providing a vision to plan the rest of the year 2017 and 2018, qualitative analysis was also performed on accounting policies and procedures, identifying the best practices and processes to be improved. This analysis revealed opportunities in the value added tax, identifying possible future risks due to the balances in favor in the tax declarations, therefore the research is directed towards the realization of the tax planning in the value added tax of this company. As a result of the analysis of the information, sufficient recommendations are made to mitigate the impacts of lack of planning, as well as tools for controlled use of resources and improvements at the administrative level.
Estrategias y planes para la empresa Luyma S.A.
Rodriguez Rodriguez, Angelica Tatiana; Suárez Lozano, Iván Fernando
The of integration project understands variables that it allows, an object of study with qualitative, explicit approach in the components investigativo and to discipline that they determine the limits of the investigation; in the development of the economic activity of the company, of the agricultural Colombian sector, demonstrating the principal factors in the process of import and international and national commercialization of tractors, implements, supplies and agricultural rims as authorized distributor, of one of the brands most recognized in the agricultural market KUBOTA
Estrategia de marketing digital de social media en “Facebook, Instagram, Pagina web” para el reconocimiento de la marca Army Peace
Moreno-Gonzalez, Wilson Daniel; Garcia-Diaz, Daniela Alejandra; canelo-paz, Saul andres; Contreras-Gil, Yuly Samanta; Buitrago-Reyes, Richard Orlando
This project seeks to contribute to the recognition of the Army Peace brand within the local market, a brand that emerged to manufacture and market (jackets for motorcycles). It initially started selling its products through the Instagram platform and voice to voice in the town of Engativá. Therefore, it is worth mentioning that the main objective of this project is to implement a social media digital marketing strategy on “Facebook, Instagram, Website” for the recognition of the Army Peace brand. The textile sector supports the performance of the Colombian economy. However, starting a business in Colombia is not an easy task, eight out of every ten ventures fail, according to figures from the Organization for Economic Cooperation and Development (OECD). The reasons for the failures are diverse, but a third of this type of companies disappear because it is considered that they do not have good legal advice or are not capable of resolving incidents over time. Finally, another reason is the poor management of communication channels.