Browsing by Author "Mora-Forero, Jorge Alexander"

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Análisis reflexivo de la percepción del patrimonio cultural en los museos de la Candelaria
Restrepo-Tafur, Manuela; Mora-Forero, Jorge Alexander
The main objective of the document is to reflect on the factors that influence tourists' interest in learning about the cultural and historical heritage in the museums of La Candelaria, in Bogotá. Research instruments such as interviews and questionnaires were employed to understand the perspectives of both tourism providers and tourists visiting this area of the city. Varied results were obtained regarding tourists' interest in experiencing this type of tourism; however, challenges were identified that prevent this activity in museums from being carried out consistently. Based on these results, some recommendations were proposed to help promote cultural tourism, particularly in the cultural and historical museums of La Candelaria.
Creative tourism based on handicrafts in the municipality of Ráquira, Boyacá
Nieto-Mejía, Alvelayis; Mora-Forero, Jorge Alexander; Neapolis University Pafos
This research allows to know the symbolic value and the representations that tourists give to the traditional utilitarian and artistic handicraft work in pottery and ceramics, to identify the criteria of inclusion and exclusion at the time of purchase in Ráquira Boyacá, considered as the handicraft capital of Colombia. The objective of this research is to identify the potential of creative tourism based on utilitarian and artistic crafts as a strategy for economic revitalization and cultural dissemination in the municipality of Ráquira Boyacá. In addition, it is based on the main categories which identifies having a support or information on a participatory scenario involving artisans, tourists, merchants and the community. Likewise, the type of research handled in this project is qualitative where the analysis is interpretative and reflexive. In this way, ethnographic interviews are carried out to obtain decisive information from the artisans in relation to the techniques, knowhow and traditional knowledge associated with their artisan work in which tourism contributes to the dissemination, valuation and conservation of artisan work, privileging the principles of sustainability, quality and responsibility of cultural and creative tourism. Therefore, as a result, relevant information from tourists who visit Ráquira was evidenced, with the purpose of knowing the symbolic value and the representations they give to artisan work. Equally important, concluding this research, there is a great potential to strengthen creative tourism products based on handicrafts in Ráquira
Diseño de un plan de divulgación de la cultura gastronómica del Cerro de Monserrate para el fortalecimiento del turismo.
Marin-Castaño, Santiago; Mora-Forero, Jorge Alexander
This investigation focuses on the formulation of a proposal for the promotion and dissemination of the gastronomic offer of Cerro de Monserrate, as well as the various aspects that make it up. This with the purpose of contributing to the gastronomic development of the place and with the objective of strengthening it in order to reach a greater number of people.
Diseño de una propuesta de turismo accesible para personas con discapacidad visual a partir de las actividades de aventura en el municipio de Sopó Cundinamarca
Donato-Serrato, Brayan Camilo; Medina-Balanta, Dayanna; Rodríguez-Morera, Lizeth Sofía; Mora-Forero, Jorge Alexander
This research aims to develop a proposal of accessible tourism suitable to achieve the inclusion of people with visual disabilities for the adventure activities of the municipality of Sopó Cundinamarca. First, the most important aspects to structure this research were identified, based on the theories of different authors, which allowed us to have clear notions of accessible tourism, disabilities, visual impairment and tourist packages. Then, the tourist inventory of the places involved in this proposal was carried out. In addition to this, an interview through the qualitative approach that allowed to identify the tastes and expectations of people with visual disabilities in terms of tourism, focused on an intended positive panorama for the creation of a tourist package that allows people with visual disabilities to live new experiences through the development of adventure activities they can develop for tourism without any social barriers.
Fortalecimiento para el desarrollo de tanatoturismo a partir de las momias en el municipio de San Bernardo, Cundinamarca.
Cárdenas-Gutiérrez, Laura Natalia; Quincha-Rojas, Andrea Carolina; Mora-Forero, Jorge Alexander
In the following job, a study based on the mummies of San Bernardo, Cundinamarca and their participation within the tourist environment is presented, taking into account the interaction of tourists and their taste for dark tourism. Surveys were carried out which allowed identifying the characteristics of each tourist, relating them to the mummies of San Bernardo and their tourist activity. Additionally, interviews were conducted that indicated the contribution of the museum, it is conservation and heritage in terms of tourism developed in this municipality. Finally, the proposed strategy for the strengthening of thanatotourism will be found, in order to increase tourist activity in the municipality and the experience towards tourists.
Plan de mejora para la prestación del servicio a partir de un manual de funciones y capacitaciones al cliente interno en Finca La Piscina
Hernández-Achagua, Jennyfer Yolany; Mora-Forero, Jorge Alexander
This professional internship revealed the lack of administrative tools within the hotel Finca La Piscina, which hinders internal controls and the growth of the organization. The hotel sought to formalize its processes and create an action plan to achieve the effectiveness of its activities and the continuous improvement of organizational results. Accordingly, a functions manual and customer service training strategies were developed, in the hope that management would implement them. The project was carried out based on the mixed model using a descriptive method through interviews and surveys with the hotel management and customers. In relation to the result, Finca La Piscina should implement tools such as those elaborated, where it facilitates the fulfillment of its objectives by supporting its employees to measure the fulfillment of their responsibilities for more effective operations.
Propuesta Agro turística para Viotá a partir de sus tradiciones agrícolas.
Chaparro-Hernández, Laura Marcela; Nieto-Mejia, Alvelayis; Mora-Forero, Jorge Alexander
The following work is a proposal for the development of agrotourism in the municipality of Viota Cundinamarca in this way to be able to highlight in its crops and history. To begin with, the different theories regarding rural tourism, agrotourism, alternative tourism, sustainable tourism are highlighted. Then we move on to the methodology that was implemented In the first part of the work, the theories that relate to and contribute to the development of the tourism of memory, the community, were taken into account
Propuesta de ruta de biciturismo como medio alternativo de turismo en el municipio de Tabio Cundinamarca.
Arias-Pérez, Lizeth Daniela; Borray-Montoya, Ginna Fernanda; Suarez-Caro, Maria Esmeralda; Mora-Forero, Jorge Alexander
This paper is based on the proposal of a cycling tourism path for Tabio, a municipality and town of Colombia in the department of Cundinamarca. This cycling tourism path aims to develop the touristic offer of the town. Through this touristic initiative, the natural and cultural attractions of the region can be promoted to potential visitors. To conduct this research, different aspects related to sports, regulations, visitor’s profile, touristic services operators, and attractions were considered. Likewise, a mixed approach and descriptive research were used, and interviews and surveys were privileged as data collection instruments. Positive results were attained since most of the people surveyed answered that they are interested in a cycling touristic path. Finally, after the results analysis, it can be argued that this proposal is feasible, as Tabio has great touristic potential to develop cycling tourism and benefit the municipality and town and its visitors.
Propuesta de un museo didáctico, a partir de los hallazgos arqueológicos, en búsqueda de la preservación del patrimonio histórico y cultural en la hacienda el carmen, en la localidad de usme
Aguilar-Herrera, Susan Nicole; Mora-Forero, Jorge Alexander
In order to elaborate a proposal where the historical and cultural heritage of the town of Usme can be preserved, through a didactic museum by means of the archaeological findings of the Hacienda del Carmen, we inquired about the patrimonial impact that represents the same property, represented by its tourist activities and archaeological findings, thus, a qualitative type of research development was considered, which was developed in the instruments of the interview and observation, representing their findings through the presentation of the literal answers to the questions, together with the detailed explanation of the activities carried out in the hacienda and compiled in the field research, as important inputs at the time of developing an innovative and creative proposal framed in the execution of a museum, with activities aimed at the general population and school population, with didactic pedagogical activities
Propuesta de un paquete turístico a partir de las expresiones artísticas y culturales del Barrio Las Manitas en Bogotá
Rojas-Rojas, Easwaramma; Mora-Forero, Jorge Alexander
This study project investigates the perceptions, evaluations and expectations of the community of the Las Manitas neighborhood of Ciudad Bolívar, in the city of Bogotá, with respect to its artistic and cultural manifestations and its willingness to participate in community tourism initiatives. Using field work with focus groups, semi-structured interviews and surveys applied to the Transmicable system with due authorization, the aim is to describe, classify and safeguard artistic and cultural expressions and understand the perception and motivation of tourists. The results of this research will contribute to the understanding of the tourism potential of the Las Manitas neighborhood and to the planning of strategies for the development of sustainable tourism through the creation of a community tourism route analyzing the carrying capacity, cultural preservation, community participation, environmental protection, economic resources distributed equitably, education and awareness of the community and the demand of tourists where complete marketing and promotion is planned with marketing work and familiarization tours, being able to agree on alliances with agencies of trips, as well as from clients to obtain feedback on the experiences generated during the tour.
Propuesta de un paquete turístico a partir de las prácticas económicas, culturales y gastronómicas en la Plaza de mercado Carlos E. Restrepo
Murcia-Fonseca, Lina María; Agudelo-Alape, Tania Michel; Lizarazo-Perez, Julio Cesar; Mora-Forero, Jorge Alexander
This project proposes to develop a tourist package based on the economic, cultural and gastronomic practices carried out in the Carlos E. Restrepo Market Square to strengthen its potential as a tourist destination. Relating the above, we seek to identify which are the most important practices to include them as the main input in the design of the proposal for interested tourists. Some commercial posts with the potential to be included in the tourist tour were visited and evaluated, from which valuable and important information was obtained and the interest of the merchants in our proposal could be seen. The research methodology was used with a mixed approach that was carried out through tools such as observation, structured surveys and interviews with the target population. In addition, a characterization of potential tourists interested in learning about the experiences, traditions and customs developed in this place has been carried out. Market squares are considered a bridge or walkway between rural and urban practices, they are like a pantry of healthy food but they are also places of meeting and preservation of cultural, artisanal and social gastronomic heritage. According to FAO (2022), market squares are spaces that bring together producers, merchants and consumers around food and culture, evoking those practices of “going to the market” that grandparents and parents have left behind generation after generation. This project aims to rescue, recognize and promote the idiosyncrasy of our society, its traits and customs as a potential for economic growth.
Propuesta de una Ruta ciclo turística en el corregimiento El Morro en Casanare
Bocanegra-Acosta, Laura Daniela; Montenegro-Ariza, Juan Daniel; Mora-Forero, Jorge Alexander
In the following work, a proposal based on bicycle touring is developed, focused on the search for the potentialization of the tourism market in the township of Morro. Taking into account that cycling has taken a representative role in Colombia; Being also one of the largest exporters of Colombian talent at an international level. This work in second measure takes into account the preservation of natural ecosystems, taking theories from different authors based on changes in the trends of new generations, proposing a tourist route proposal in the Morro township, where there is a group of factors which generate an ideal horizon for tourist dynamics. First, the Morro tourist attractions are identified, then the respective analysis of each of the attractions. In addition, the creation of the tourist profile based on surveys and interviews with tourism service providers, lastly, the proposal of a tourist cycle route through the Morro district and its attractions.
Propuesta de una ruta turística a partir del patrimonio cultural e histórico en Bogotá, en la localidad de Bosa para su potencialización turística
Molano-Beltran, Angela Tatiana; Mora-Forero, Jorge Alexander
The following investigation is about a proposal which search that the historical and cultural heritage of the locality of Bosa in Bogota, could be take advantage of it touristically. At the beginning, the structure of this investigation is doing through different authors that give different concepts which help us to understand why is important to show Bosa and give it touristic recognition, also is indicated that the focus of this investigation will be to the historical and cultural attractions. Followed by this, can be identify that the methodology which will be used in this investigation was missed focus which, identify different aspects both qualitative and quantitative and it give a lot of value to the investigation. And, secondly, was used exploratory method because the locality has been little analyzed in tourism. Applying concepts that were been mentioned previously, can be identified what kind of tourist will be focused this touristic route, and in the same way, could be achieved the final approach of the route, taking all of the attractions of the locality and taking advantage since all of its qualities, all of this focused to the sustainability, so every tourist could take advantage those activities to know more about the locality and they achieve all of Bosa and its population could give them.
Propuesta plan estratégico de marketing digital para la promoción de marca Sammy’s House como prestadora de servicios de alojamiento.
Rodríguez-Cuisa, Derly Camila; Mora-Forero, Jorge Alexander
For accommodation service providers, specifically for tourist apartments, promotion and advertising focused on each of them is very important, which is why, for this work, a proposal was made, focused on a strategic digital marketing plan for the promotion of the Sammy's House brand as a provider of accommodation services, so that this establishment, in addition to being welcoming and with a home-like atmosphere, can be distinguished by name and brand to anyone, through recognition and implementation of different strategies. Which in order to achieve the objective, first a study of the current state of the microenterprise and a study on the actions and competitive advantages that help its implementation were carried out. Secondly, a survey was carried out to identify the opinion and characteristics of potential guests for a tourist apartment in the city of Bogotá. Finally, a design was made to propose a digital marketing strategy, based on the previous study, support from different theories and the needs and purpose of Sammy's House.
Propuesta publicitaria para el desarrollo de turismo oscuro en el Cementerio Central de Bogotá
Fandiño-Fandiño, Nicoll Alejandra; Patiño-Lara, Lina Johanna; Mora-Forero, Jorge Alexander
This research is aimed at knowing what are the motivations that affect the people for dark tourism in the Central Cemetery of Bogotá. For this, used as bases, the following categories: tourism, dark tourism, trends tourism, motivations, necro tourism or cemetery tourism and alternative tourism. Fraud in order to be able to use the interview, structured survey and photography, as instruments of investigation, likewise it was taken into account that this investigation is of mixed approach and does not probabilistic. An advertising plan was made defining the public objective and the persuasive resources, thus detailing an advertising brochure of a physical and digital nature, which was carried out, taking into account the main motivations that this research found, in order to demonstrating with research and publicity, that dark tourism is nonetheless bad, but on the other hand it can teach different aspects related to the History and culture.
Representaciones sobre la memoria de la tragedia de Armero desde las prácticas turísticas
Mora-Forero, Jorge Alexander; Nieto-Mejía, Alvelayis; Bonelo-Martínez, Edwin; Editorial Uniagustiniana
Este libro titulado Perspectivas turísticas: una discusión entre lo social y lo cultural es un análisis de buenas prácticas en las cuales un grupo de investigadores centraron su indagación para evidenciar la importancia de construir un ejercicio social enfoca-do a identificar las problemáticas que se establecen dentro de los territorios mediante diferentes contextos que ilustran al lector para el desarrollo de alternativas inclinadas a superar los marcados desequilibrios sociales que deben afrontar los profesionales del turismo en la actualidad.
Transformaciones de las dinámicas del turismo rural comunitario frente a los desafíos que implica la crisis de la pandemia. Caso Agroparque Los Soches
Nieto-Mejía, Alvelayis; Mora-Forero, Jorge Alexander; Bonelo-Martínez, Edwin; Editorial Uniagustiniana
The purpose of this paper is to highlight the realities faced by the Agroparque Los Soches as a result of the crisis generated by the pandemic. The process of adapting their productive activities to the new reality imposed by the reduction of the tourism activity is highlighted. A theoretical approach to the pandemic in the context of rural community-based tourism and post-confinement tourism des-tination planning was carried out. The qualitative approach was used as a meth-odological horizon from an interpretative paradigm and the case study approach was the chosen method. The data collection technique was the semi-structured interview, and inductive content analysis was used to systematize the informa-tion. It is shown that in the face uncertainty and anguish generated by the pan-demic, there are some actions to design a new model of tourism management in their territories that meet the needs of travelers and the requirements of the in-dustry in order to revitalize tourism