Facultad de Ciencias Económicas y Administrativas

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Plan de mejora para el fortalecimiento de marketing digital en la empresa Santinic Paunat S.A.S. ubicada en Bogotá D.C
Acuña-Ramírez, Carlos Eduardo; Vera-Soriano, María Fernanda; Díaz-Limas, Diana Julieth; Sánchez-Pena, Liliana
Companies are currently facing a corporate challenge, which consists of surviving and growing in the midst of a pandemic. The company Santinic Paunat S.A.S was not technologically prepared to face this new challenge, despite this, it was successful in its processes and after a thorough analysis, strategies were created to create communication channels to boost its sales. The main idea is through an expert in Digital Marketing in order to provide dynamics that help the company to have more visibility to potential customers for different types of audiovisual content, which advertise business products. Different proposals from professionals in the field mentioned above were reviewed, taking into account factors such as price, quality, experience, and finally the company AD Marketing Creativo was chosen, where the most complete offer was found. This company offering the advertising service was asked to structure two proposals that would generate value, with different prices, so that SANTINUC PAUNAT could choose which one could help it achieve its objectives and affect its economic muscle. Measurement tools were also created that seek to evaluate and generate metrics so that the company can have a process for monitoring and verifying results.