Estrategia de marketing para película documental Retorno

Abstract

This work, which seeks to design a marketing strategy for the documentary "Retorno", is made in the city of Bogotá to obtain funds, complete the realization and learn about marketing to implement it in the promotion and distribution of it. This Project was carried out to demonstrate the knowledge seen in the specialization strategic marketing management in order to leave it as a reference, and thus contribute to the production of company Latente Films, students or people interested in the Colombia audiovisual media. Latentefilms is an audiovisual production film, that wants to reveal the audiovisual ideas that are latent in you, also taking to account that these company has a different line of product as a Motion graphic, institutional video, educative videos. At this time and for 15 years has been working on the realization of a film documentary called "Retorno", which they need to finalize for lack of resources, so this project is looking for other financing alternatives and promotion of this product. So in these researches you will find a proposal for improvement to finance this documentary and get to position it in the market in order to publicize its history and get the return of the investment.