Creación de la marca de bebidas multifuncionales Juice Bar

Abstract

Food is essential for the maintenance and well-being of the human being, young people and adults tend to lead a hurried lifestyle, and work, academic and family demands affect fixed meal times. Many Colombians do not pay the necessary attention to their breakfast or lunch time, which causes them to have poor nutrition and food, thus encouraging early illnesses in them. For this reason we have decided to launch Juice Bar where you can consume 100% natural beverages from Colombian crops (fruits and vegetables) which will provide the human body with vitamins, calcium and potassium, where there will be a wide variety of flavors pleasant to the consumer's palate. This is how the proposal was born to establish a strategic marketing plan for fruit and vegetable shakes in the city of Bogotá and thus allow people to have an excellent product to a good access. On the other hand, the Batikids line has been developed as it aims to reach early childhood in a direct way, where children are encouraged to use fruits and vegetables in their diet in a fun way. Applying our field descriptive research methodology, it was found to be a product that would have a great impact on young adults between the ages of 20 - 35. For this Project we have defined the use of digital marketing as the main source of advertising and promotion for the product in order to achieve brand positioning in the minds of Colombians.