Propuesta para optimizar la gestión administrativa de la microempresa Toom Boom

Abstract

The purpose of the research was to improve the administrative management of the microenterprise Toom Boom Logística y Eventos through the design of procedures focused on better coordinating and controlling its functional areas. The research was conducted after identifying weaknesses related to strategic planning, internal organization, process formalization, and administrative control systems, which affect operational performance and business competitiveness. The study was carried out using a qualitative and descriptive approach, employing document analysis and case study as the main methods. This made it possible to thoroughly examine the organizational operations of the microenterprise. It was observed that many administrative processes are carried out empirically and without established procedures, which creates difficulties in coordinating tasks, making decisions, and controlling the organization. Based on these findings, recommendations were made to optimize processes, improve internal organization, and strengthen administrative control. Finally, it is concluded that strengthening administrative management is essential to enhance productivity, competitiveness, and sustainability in microenterprises within the logistics and events sector.