Analizar factores potenciales para la oferta exportable de servicios turísticos en los parques nacionales naturales de Colombia

Abstract

This research exposes the current situation, development and competitiveness of the National Parks of Colombia (PNNC) in the increase of foreign tourism, from the position of different influential actors. In this way, Porter's "Diamond" is evidenced through the model, with its theory of competitiveness, the advantages and disadvantages of the National Natural Parks of Colombia (PNNC) as potential for the export of nature tourism services. In the first place, it shows the wealth and the tourist potential with the country, as are the 59 natural areas that are attractive for the long term of the national territory, both for the development of ecological activities, as for rural tourism and tourism. tourism adventure, focusing on the National Natural Parks PNN as potential to strengthen the tourism sector, as well as the subsectors involved in the development of logistics activities and road infrastructure, cultural contribution to the Colombian economy and therefore generating more employment. It was determined that nature tourism in the PNNC has negative variables that delay and make the country less competitive with the sector, as they have done over the years corruption, war, inefficiency of infrastructure, lack of policies and rules for the development of competitive businesses, resulting in the lack of organization and cooperation between the entities involved, to generate complementary and linked services, as a result of slow growth in the sector despite the potential with that account.