Estrategia de Marketing para incrementar la participación del segmento de pago asistido de la empresa Simple S.A

Abstract

Simple S.A is a company with more than 12 years in the market, whose raison d'être is to help contributors either employee or independent, with respect to the settlement and payment of their Integrated Social Security Form. Currently have the electronic segment, where the contributors autonomously settle and pay social security online and the assisted segment, which provides personalized advice to the contributor for the process in person, the latter generating 70% of income to the company and at risk for regulatory changes, which discourage their use. This project deals with how to reactivate through marketing strategies, assisted payment, besides helping those contributors who do not know the payment technologies platforms or do not have bank accounts. Additionally, strategic alliances with the main Social Security Entities of the country are planned, integrating: affiliations, settlements and payment in the same place where the user will perform the process in a timely and agile manner, also reactivate through Digital Marketing strategies, WEB pages and search engines that allow users to be more informed and facilitate their process of filling out the Integrated Contribution Payment Form. As a conclusion it is intended that Simple SA is the alternative that users choose when they want to settle their return, for their service, agility and sense of belonging with the user, improving some internal aspects that will help the user to find everything in the same place .