Propuesta estratégica para el mejoramiento de la empresa Plastik

Abstract

Plastik, is a company dedicated to the manufacture of plastic containers, where the highest quality standards are used, to cover the needs of the food and industrial sectors. Primarily, the problem that has been presented by the company at the moment, is that it does not have an organizational structure, a manual of positions and functions and a system of control and management of inventories, which allows them to have a command and an adequate government with base to the Strategic Administration. Thus, the objectives that have been proposed for the due development of the following project will be: to prepare a diagnosis, make different proposals for improvement and the implementation of indicators, to analyze and solve the different shortcomings that the company is presenting, using tools such as MMGO matrix, MPC, SWOT, among others. That is why, the research methodology that was carried out in the company Plastik, was qualitative with a focus on case study, where an assessment of the current scenario was achieved, identifying those flaws that the organization has and addressing Theoretical categories such as: strategic management, organizational structure, manual of charges and inventory management. The modules of the disciplinary component that were addressed during the development of the integrating project were: Strategic Management, Economic Environment and Competitiveness, Human Talent Management, Market Management, Negotiation and Conflict Management, Operations Management.