Estrategias para aumentar la exportación de orquídeas en Colombia y Ecuador según las identificadas en Holanda y Tailandia

Abstract

During the execution of this project, it was inevitable to observe although in Colombia and Ecuador have incomparable biodiversity and the orchids are of high level of variety in both territories, sufficient exports of this product are not generated. In this way, this research is carried out in order to determine the possible strategies that could be implemented in Colombia and Ecuador to increase the orchid’s distribution according to the tactics used by the countries that exported this product with success. To carry out this research was required the collect of information (mostly in a qualitative way) that describe the flower market, as well as its main suppliers and buyers. In addition, as a main result was confirmed that Holland and Thailand are the countries that generate more orchids’ exportations in the world, the technology and innovation is his greatest attribute. However, for Colombia and Ecuador, the biggest advantage is the diversity that is possessed in not only orchids but also weather conditions, land, and favorable location for the production of flowers in general; however, there are disadvantages that decrease the competitiveness of the sector. Due to this, according to strategies of Holland and Thailand will have to carry out investments for the development of scientific research, the improvement of logistics performance thanks to customs efficiency, infrastructure and transport.