Estrategias para reducir la alta rotación de personal en una empresa del sector de aseo de Colombia: Un enfoque desde la gestión del talento humano

Abstract

This study aims to identify employee retention strategies designed to reduce turnover in a company within Colombia’s cleaning services industry, where a high turnover rate has been identified, particularly in operational positions. This situation generates negative effects on productivity, service quality, and costs associated with recruitment, training, and onboarding of new employees. The research was conducted using a mixed-methods approach that integrated quantitative and qualitative techniques. Data were collected through exit interviews administered to a sample of 31 former employees who voluntarily resigned during 2025, including both operational and administrative staff. The findings indicate that the main reason for resignation was the search for better job opportunities, representing 84% of the cases analyzed. This behavior is influenced by both labor market conditions and internal organizational factors. Based on these findings, the study proposes the implementation of comprehensive strategies focused on strengthening leadership, improving organizational climate, promoting professional development, and recognizing talent in order to enhance employee retention and contribute to organizational sustainability.