Diseño de un sistema de trazabilidad de contactos empresariales en la Cámara de Comercio e Industria Colombo Chilena

Abstract

This internship report aims to propose three improvement opportunities for the internship process at the Colombian-Chilean Chamber of Commerce and Industry through strategies focused on strengthening commercial follow-up. First, an organizational and commercial area diagnosis was conducted to understand the Chamber’s current context, the services it provides, and the responsibilities carried out by interns, allowing opportunities for process improvement to be identified. Subsequently, PESTEL and SWOT analyses were developed to assess the Chamber’s strategic environment, revealing the need to strengthen the follow-up and traceability of business relationships. The proposed improvement strategies are supported by a theoretical framework that highlights the importance of process traceability and value creation as key elements for strengthening customer relationships and fostering customer loyalty. The main proposal consists of developing a business contact traceability matrix supported by an application that improves the visualization and updating of information. This tool is intended to facilitate the monitoring of business meetings and commercial follow-up activities. Finally, recommendations based on the findings of this study are presented to contribute to strengthening commercial management from the perspective of an international business professional.