Coffee D'Lirio: Plan de Negocios para la Producción y Comercialización de Café Sostenible de Origen

Abstract

This degree project develops a business plan for the production and commercialization of single-origin coffee under the Coffee D’Lirio brand, located in Guayabal de Síquima, Cundinamarca. The project aims to generate added value within the coffee production chain and highlight the work of coffee farmers. The methodology included an environmental analysis using tools such as PESTEL and Porter’s Five Forces, as well as a market study focused on food service establishments in Bogotá. A pilot study was conducted to validate product acceptance among real customers. Based on these results, demand was estimated and a financial model was developed to evaluate the project’s feasibility. The results show a gradual recovery of the investment and the generation of profits in the short term. It is concluded that Coffee D’Lirio represents a viable business opportunity within the specialty coffee market, with growth potential and a differentiated value proposition based on its origin.