Plan de Fortalecimiento de la Gestión Comercial en la Cámara Colombo Chilena mediante Benchmarking de Servicios Binacionales

Abstract

This study aims to strengthen the commercial management of the Colombian-Chilean Chamber of Commerce and Industry (CCICC) through the implementation of competitive benchmarking with other binational chambers operating in Colombia. An institutional diagnosis was conducted to identify strengths, weaknesses, and improvement opportunities in commercial processes, particularly in business development, member acquisition, and business services. The research compares the services and commercial strategies of the Colombian-Central American and Caribbean Chamber of Commerce, the Colombian-Brazilian Chamber of Commerce, BritCham, AmCham, and the Colombian-Canadian Chamber of Commerce. The analysis revealed successful practices in internationalization, networking, business events, digital platforms, and sectoral committees, highlighting opportunities that could be adapted by the CCICC to improve its competitiveness and institutional value. Based on the benchmarking results, an action plan is proposed focusing on the implementation of sectoral committees, beginning with a Human Resources Committee, and on strengthening business events and institutional visibility. These initiatives seek to promote collaboration, knowledge exchange, and new business opportunities, contributing to the long-term growth and competitiveness of the CCICC in the Colombia–Chile business environment.