Generación de competitividad para la empresa La Granja del Bisabuelo Emilio: Apicultura

Abstract

This research was born as the need to provide ideas to strengthen companies in the Colombian beekeeping sector that allow them to create competitive advantages and thus prepare to compete in international markets, through the implementation of tools to help improve that competitiveness. Thus, as from the analysis of the value chain of the company La Granja del Bisabuelo Emilio, a peasant company dedicated to beekeeping production, we sought to define those strategies that were most relevant for the generation of competitiveness, finding in its marketing and promotion model, the space to develop and implement such strategies, taking into account that the programs launched by the state to promote the sector are focused on the efficient management of production, without taking into account that 90% of Colombian beekeepers are peasants who have the training to take their products and market them.