Identificación de estrategias que permitan la internacionalización de las empresas del sub-sector lácteo en Colombia con base en casos de éxito

Abstract

The central objective of the document is to identify strategies that allow the internationalization of the companies of the dairy sub-sector in Colombia based on success cases. On the one hand, there is the French company Danone, which has shown great assertiveness throughout its history in foreign markets and thanks to the correct application of various internationalization strategies it has managed to position itself as a leading company in the global market. dairy products. On the other hand, the Colombian company Alpina was taken as a reference, to analyze the dynamics of the process of internationalization of companies in Colombia and which has established itself as one of the leading sub-sector companies in the national market and who has consolidated its own production plant in the United States. The comparative analysis of the internationalization strategies applied by these two companies allows us to identify which of these strategies can be applied by the companies of the dairy sub-sector in Colombia at the time of initiating an internationalization process.