Autoetnografía para la creación del videoclip “La Vida” de la banda Los Cocoa

Abstract

This document describes the creative, aesthetic, and logistical process behind the music video "La Vida" by the band Los Cocoa, addressing essential topics such as production challenges, art direction, cinematography, editing, and interdisciplinary collaboration for an academic project, all through an autoethnographic lens. It will explore many of the existing arguments, including creative decision-making and technical obstacles that affected both the final result and the relationships with the band, considering their approach from director to final product. This document also includes a critical reflection on the experience, the learning outcomes, and the challenges that arose during production and while working with a team, considering an academic rather than a real-world context. This was done with the aim of contributing professionalism and dedication without any profit motive. The sole justification was to learn more and more.