Autoetnografía para la creación del videoclip “La Vida” de la banda Los Cocoa

Abstract

This document describes the creative, aesthetic, and logistical process behind the music video “La Vida” by the band Los Cocoa, addressing key topics such as production challenges, art direction, cinematography, editing, and interdisciplinary collaboration for an academic project, through an autoethnographic lens. Many of the arguments present in the process will be explored, such as creative decision-making and the technical obstacles that affected both the final result and the relationships with the band, taking into account the approach from direction to the final product. In this document, we will also find a critical reflection on the experience, the learning outcomes acquired, and the challenges that arose during production and while working with a team, taking into account an academic context rather than a real-world one. This is done with the aim of contributing professionalism and dedication on a non-profit basis. The sole justification throughout is to learn more and more. Keywords: Autobiography, Music video, audiovisual production, aesthetics, collaboration.