Tendencias Digitales: Verticalidad y Microrrelatos en el Formato Audiovisual Actual (2019–2024)

Abstract

This research addresses digital trends and micro-stories in the current audiovisual format during the period 2019–2024, with emphasis on the evolution of the internet up to the present day. The objective is to understand how this development gave rise to social media now an essential part of global social communication and to the narrative and aesthetic particularities that emerged within these platforms. In the analysis of the problem, it was necessary to mention the origin of the internet, the emergence of social media, and the formats created through their interfaces, together with the types of videos present on these platforms and the birth of the vertical format, which generates new narratives for users and consumers within the virtual network. After analyzing the evolution of each of these formats, it was possible to connect how the internet expanded its platforms to provide a more personalized experience for both creators and consumers. Finally, the consolidation of the vertical format encouraged audiovisual creators to reinvent the way content is produced for different social media platforms, innovating storytelling methods in just a few seconds, which gave rise to micro-storytelling.