Alternativas de acción para ingresar al mercado Emiratos Árabes Unidos, Kuwait y Qatar con uchuva fresca

Abstract

The main objective of this document is to generate action alternatives that allow Global Agricultural Trading gain new clients in United Arab Emirates, Kuwait and Qatar with fresh Colombian cape gooseberry in a more efficient way, therefore, to carry out these alternatives, first an internal investigation was carried out to the company to know its advantages compe and their skills to improve, likewise an investigation of colombian fresh cape gooseberry market in order to discover rare are the main customers from the Middle East who buy fresh cape gooseberries from Colombian companies. And with that I believe a database which contains contact information of the main companies importers of fresh cape gooseberry from the United Arab Emirates, Kuwait and Qatar, it is also evident the number of Muslim population in the Middle Eastern countries and in the United States, which are consumers of products with halal certification in which it was evidenced that the fresh cape gooseberry in these countries does not require halal certification since it is not a product processed, information was also provided on the services offered by the binational chambers of the Arab countries with Colombia and the United States respectively so that they take advantage of the advantages that they have to be able to access them and finally an arduous investigation was carried out in which specifies in detail the services of three marketing agencies to perform with any of them an online search campaign advertising through Google Ads in the 3 countries of interest in order to realize to know and arouse the interest of potential customers, to finish A budget was made of the tangible and intangible resources necessary to carry out each one of the strategies which will contribute to successfully entering the United Arab Emirates, Kuwait and Qatar.