Tendencias y desafíos en la retención de auxiliares de cocina en la frutería Caffrut, para el primer semestre de 2024

Abstract

This research project is justified by the analysis carried out at the Caffrut S.A.S fruit store, which revealed a staff turnover rate of 42.85% among kitchen assistants during the year 2023. This alarming trend raises the need to understand its underlying causes. The importance of generating a deep immersion in the continuous rotation of this company's collaborators lies in the current concern of the management process at Caffrut S.A.S, given the significant economic effort required to satisfy the needs of the two actors in this process; employees and customers, promoting positive impacts on the environment, culture, and organizational climate. Furthermore, the economic implications of high turnover rates in the hospitality sector are substantial, considering the considerable investments made in recruiting and training employees, which may be threatened by attractive offers from competitors. Recognizing the economic impact of the HORECA (Hotels, Restaurants and Casinos) sector in Colombia highlights the importance of this study, with its significant contribution to national GDP and employment rates, particularly among young and female workers.