Internacionalización de la oferta ecoturistica de Cundinamarca derivando acciones del mercado Español

Abstract

Cundinamarca is a department that has a great variety of natural resources thanks to its geographical location has a diversity of climates and thermal floors, which allow the development of different activities, despite having these advantages, the department does not have the proper management of these, preventing their resources are exploited in the best way. The purpose of this work is to design strategic actions to promote the ecotourism offer of the department of Cundinamarca in reference to the good practices implemented by Spain. To carry out this research was carried out which takes into account the policies of the government at national, departmental and municipal level of each country which allow to encourage and promote ecotourism based on good practices, a description will be made of the main tourist sites of these two countries by publicizing the location, climate, and activities that can be found there. Thanks to this project you can define the different actions that can be done in Cundinamarca as reference the good practices that tourism has developed in Spain and tourism and / or ecotourism in Cundinamarca, in order to start taking advantage of the resources with the That counts the department and the exploiters in the best way.