Propuesta de internacionalización para la compañía EMBALAJES ARMAR S.A.S

Abstract

The Colombian furniture sector has been positioned more strongly at international level this thanks to its innovation and multifunctionality that is offered to each of the consumers, the manipulation of its raw material as it is the wood represents for the world a fundamental trigger for this elaboration, it is for this reason that in Colombia different strategies are adopted to take maximum care of the felling of trees, some of which are considered as protective forest-producing areas. The Colombian furniture sector stands out for making an adequate production process so as not to affect its stability, this being one of the reasons why Canada accepts direct marketing with Colombia. According to Canadian databases, TFO argues that the continuous access of these furniture producing companies, entities such as CAR and the Ministry of Environment and Sustainable Development provide important information for internationalization processes. However, for the process of internationalization of the company Embalajes Armar SAS and its current positioning and performance, it was necessary to carry out direct interviews with the personnel to elaborate an internationalization proposal, obtaining a positive result for the company thanks to its qualities in all areas and different certificates that have been granted for their good handling in their raw materials, giving as effect two strategies for possible internationalization.