Estrategias para el incremento de las admisiones en el programa de auxiliar en enfermería en la Escuela de Salud San Pedro Claver en la ciudad de Bogotá

Abstract

This improvement plan, its center of attention is San Pedro Claver’s School of Health. There is a company whose main activity is to provide educational services in the area of health which is located in the town of Antonio Nariño in the neighborhood San Antonio, the main problem of this institution. is the decrease of enrollments in recent years in the nursing assistant program,currently they haven't a marketing plan that allows to publicize the program, therefore through of strategies, it wants to achieve the recruitment of students, seeing this problem ¿How to achieve an increase in admissions in the nursing assistant program of San Pedro Claver School of Health through marketing strategies ?. To answer this question, qualitative and quantitative research was carried out taking into account the observation and data collected from databases provided by the company where a price analysis was also carried out with direct competition located in the same sector.